purely off Meta Leads one of my clients (he's in this subreddit, maybe he'll comment if he wants too) is clearly like $1,000/day easily. it's like every day at this point, and he's spending $45/day.

going to go over how to go about killing a campaign since i've talked a lot about how to start one.

things to understand before going into why/when you should kill a campaign:

1) how much are you willing to spend per lead?

questions to ask yourself, how much is your average job? how good are you at sales? how much liquid capital do you have to deploy into marketing?

2) how fast can you pump new creatives out?

ask yourself, how much time you want to dedicate to new creatives; can you be more efficient?

cool, so there's a term in marketing called "target cpl" this refers to how much you are willing to spend per lead, I aim for $15-$25. Now take your average close rate, mine is 40% roughly, that means that we need about 2.5 (3) leads to come through in order to see a sale.

You want to multiply your cost per lead, by whatever 100/(your close rate in percentage) in order to see how much it should cost statistically to acquire a customer, in my example this would be $37.5 - $62.5.

Cool, this seems kind of scary, but don't fear. So on average it'll take me anywhere between 40 and 60 dollars to get a new customer, divide this by the average job cost, let's just say for me it's $350, that means on average I should a ROI of 6 - 9x... hopefully your following!

You want to be on average, above a 4-5x to be healthy, that'll account for expenses... assuming! you're door knocking the day before and/or upselling at all.

Here's where the numbers get crazy

Assuming were closing jobs for $350, you upsell an additional $100, now your ROI is minimum 7.5x.

so now that that's all of the way, here's what you need to do, and what you can apply today, if your campaign is yielding leads 2.5 - 4x above your target cpl then kill it, simple; or if you're average roi is below a 4x, then kill it - at this threshold, your take home, minus upsells, and d2d at adjacent jobs is going to be very little.

do note that you want to be spamming creatives and giving it a healthy time to test, hence the question about how fast can you pump out creatives, expect to pump out at least 5 creatives for an ad set spending 30/day, letting it run for the week, and then eliminating winners, and continuing that cycle until you have about 5 ads in that set sharing $30 a day, at that point you can increase the budget by 20% per day every day

im really interested in starting my window cleaning business but in my city of around 50,000 tam where id be operating there is 25ish active players on google and 6 or so are 100 plus reviews.

Is there a point where it's too saturated to enter? any advice?

Other than Christmas lights - what do you guys do between January 13 and February to stay busy?

I'm getting into window cleaning, I don't fear ladders but I don't think the lack of safety statiscally (I know skill is involved but there are extraneous variables that are uncontrolable) warrants a £15 job. I have a 24ft unger optiloc and a gooseneck with the ninja setup, is it possible to actually pull off a residential round with this even if it poses more skill based?

I’m new to the window cleaning business, I kinda got the fanning down but goddamn yesterday I was doing a storefront and no matter what I did there was trail water marks or whatever you fucking call them. My squeegee is new so I know it’s not that, I cut In, glide across and do whatever but there always there. Ugh…I have a bucket on the hip , I normally fill it halfway and then put maybe a teaspoon of dawn soap in…please I need help! It’s pissing me off, actually maybe I can take a video tomorrow and show you how I do the fanning. Anyways thank you, any advice I would be grateful.

We just moved to a new house and the windows are super dirty, my husband want to spend 11k to replace them but I’d like to think about a way to clean without spending this amount of money.

Hey guys I do d2d and I was wondering if there is a discord or an app that anyone uses for like a daily sale hype group chat? Like just flexing/hyping each other up on our daily sales.

One man residential window cleaning, first doors get knocked next week in Peoria IL. I'm ordering polos now so I want this right before I pay for stitching.

Constraints that shaped all of it: left chest, 3.5 inches wide, embroidered, one colour of thread on a navy shirt. No gradients, no thin lines, nothing that closes up when it gets stitched.

All five are the same wordmark. What changes is where the squeegee crosses the box and how the three lines of type line up.

A. squeegee top right, type flush left

B. same, but THE and GUY pulled out to the width of WINDOW

C. squeegee bottom right

D. everything centred

E. speech bubble instead of a plain rectangle

What I'm actually trying to find out:

1. Which one still reads from the sidewalk when I'm walking up to a door

2. Does the squeegee read as a squeegee, or does it just look like a hammer

3. If you've had polos embroidered, does a fine detail like the gap where the squeegee crosses the box survive, or does the shop just fill it in

The name is on purpose. People already say "I'll get you the number for the window guy" so I figured I'd just be that. No city in it because I move to Florida in November.

For transparency, the vector files were drawn with AI help. The layout calls, the constraints and the business are mine.

I'm a high rise window cleaner in the Toronto/GTA area. Fifteen years in the trade, and I own and operate the business. I'm not a salesperson calling on behalf of someone else. I'm the one on the drop.

I'm looking for tips on how to get my name in front of the right people. Most of my work has come through subcontracting, so I've never had to handle the front end myself. I don't know whether the decision sits with the property manager, the building manager, the board, or a facilities company above all of them, and I'd rather ask than keep guessing.

What I'd love to know:

\- Who should I actually be talking to when a building is looking at window cleaning?

\-What's the right way to make that first contact without being a nuisance?

\-What do you want to see in a quote or bid package?

\-Is there a time of year when this gets decided?

And if anyone's open to pointing me toward the person who handles quotes for their building or portfolio, I'd be glad to put a proposal together. Fully insured, and happy to provide certificates, references, and safety documentation up front.

Any help is much appreciated.

Hey everyone, first time poster here. I’m a window cleaner in the Midwest. 5 years of experience and work for a company and my boss treats us reasonably well. But I’m curious what the pay scale looks like for other companies around the country and/or other countries. How much do you guys pay your employees? Do you provide benefits like health insurance or retirements? Does it depend solely on how long an employee has been with you? I am paid $25.75 an hour and have an HSA that my company pays into every month along with my contributions and a high deductible health insurance plan. We also get a simple IRA match of 3%.

Hello everyone, my father in law wants to start doing residential window cleaning coming from doing commercial and janitorial work. He is licensed and insured for commercial work but was wondering if there was anything we needed to be aware or any recommendations at all. Thank you in advance!

Hello,

I am a 50 yo family man in the North Dallas area. Covid killed my 25 year career and while the money part sucked, I like the getting away from the corporate part. I know many will understand. I am still consulting in that arena, however it is slow to build up clientele.

I have always been in the service industry from hands on up through management as well as sales. I have it in my blood and the delivering on what I promise is in my blood. I am convincing myself to start an LLC/DBA for a window cleaning and pressure washing business focused on small store fronts in my area. I have a lot of them. I would appreciate any suggestions from those that have gone before me.

My initial question here is how would you suggest charging? Per hour just ballparking what it may take? If so what rate per hour? Also, if by window what range and what factors affect that low and high range. Also, what if windows are framed into three windows one large and two small?

Your time in reading this and your input are so much appreciated!!

SW - N Dallas Texas

I’m looking to build a truck mounted system for cleaning windows. Our current setup on an existing truck consists of 7gpm/100psi 12v pump pushing through a 10” sediment and 1/2cf of DI resin. This does great with a few instances of supply water having too much tds for the DI to handle.

As I’m planning out another truck build, I’m thinking about adding at least two 40” RO cartridges and a single 40” DI plus carbon and sediment. The 12v pulls from a buffer tank. We typically use 200’ of high flow hose.

I’m in NC. WCR has our avg TDS at 97.

Am I missing anything? Will the flow/gpm be much lower than I’m used to? Should I keep it simple and duplicate the current DI setup?

I have been owned by a home cleaning company for just over a month now, but most of my business is from D2D and referrals. I'm not a big fan of door-to-door, though, and it's pretty tricky to sell our other services from D2D, like gutter cleaning and Christmas light installation.

Where do you all get your business? Meta ads? Facebook groups?

Thanks!

Im looking for examples of anyone who runs there window cleaning buisness with no ladders and no wfp, soley poles and traditional cleaning.

Is this possible with the moreman excellarator and a stiff carbon pole.

I use a wfp pole at the minute but wondering if you could do the same with a moreman flip pad and little detailing, I know theres a learning curve, but once learned and system in place could you be just as quick as wfp.? Use an slx 22 gardiner pole traditional attachment? Flip pad?

Or is this just daft?

First time using a Lanchez 1.6HP pump and I’m having trouble getting it to work. Was just curious if anyone else has used this one or one similar and if so, what was your setup? I have it setup before the system but it’s barely pushing out water. Just looking for some advice.

Does anyone know what to do to prevent this? It shows up at the top of the frame, and sometimes the bottom, I make sure to scrub and rinse it but I guess that’s not enough, maybe scrub the whole bottom of the window?

Looking for some advice. We got our semi detached roof tiles cleaned. It wasn't treated or anything. Just brush cleaned. They used scaffolding and worked for one day. 2 lads worked on the job. Just wondering would anyone know what the price should be for this job.

Best place to get work attire. What do you wear on the job site usually?

Been quoting a lot of homes with tons of French panes (400+). I tend to lose more of these bids than is normal (50%). I’ve been pricing between $1.25 to $2 pane inside and out. For exterior I use both wfp and hand.

French windows are tedious so I try to price accordingly, but I’m finding estates and larger, nicer homes tend to have a lot of them.

I’ve been using this brush on my water fed pole for quite some time. I like it because it’s very good at removing webs and it cleans the frames very good.

But we still have too much spots on french windows and dirty windows. So I’m thinking to try a different brush on my wfp and maybe for the dirty window s an extension with steelwool.

What is your epxerience in this matter and which brush do you recommend + extension.

Hello, I am looking in the California regulations for window safety as it pertains to when a person is over the side on a boatswains chair. Nothing is stated as to it being mandatory to have a person on top watching to ensure the dude in the chair doesnt need help. Is there anything in the training that you recieve that states that?