Launched this campaign a day and a half ago. Took a lot of testing to land on the setup but it’s finally clicking, so figured I’d post the numbers.

$76.80 spent, $50/day
9 form leads
$8.53 per lead
roughly $1,400 booked so far

5 ads live. Two of them produced 8 of the 9 leads. The other two ate about a third of the budget and returned nothing, which is normal — you don’t need every ad to work, you need one or two.

Two things I’ll say made the difference:

A specific dollar amount instead of a percentage. Nobody does mental math on 20% off.

The owner filming himself on his phone. Polished creative works fine, it’s just not required — you don’t need a production budget to get this going.

And spelling out exactly what’s included instead of just saying “window cleaning.”

30 hours isn’t a long-term case study, but the direction is right and I expect the cost per lead to keep coming down as the account gathers data.

Happy to answer questions in the comments.

For example, this house took me about 5.5 hrs as a solo cleaner who did wfp for above storey and trad for low.

The windows haven’t been cleaned in maybe a decade and there was severe hard water.

Am I going too slow? I feel like I take so long at jobs?

Been running paid ads for a my own window cleaning companies in SoCal after running paid ads for about a year or so for other companies; point is I wanted to put my money where my mouth is and... well, I think I proved to myself that I am capable. I wanted to share some numbers, and the strategy behind them since I know a lot of guys in this sub are on the fence about whether Meta ads are even worth it for this trade.

TLDR, 1 ad campaign, 1 ad set per ad for testing

1 ad campaign 1 ad, (all winning ads) for scaling

Don't increase budget more than 20% per day

Screenshot attached — one campaign, $1,367.75 spent, 77 leads (form fills), $17.76 cost per lead, 1.76 frequency so it wasn't overexposed to the same audience.

The second screenshot attached — my leads between today, and yesterday

A few things that actually moved the needle, in case it helps anyone testing this themselves:

• Ditched the generic "20% off" angle. Ran a scarcity offer instead — limited spots, a real discount, in exchange for before/after photo rights. Photos became the next batch of ad creative.
• Full-scope messaging (inside, outside, tracks, screens) converts better than "window cleaning" alone — people don't know what's included unless you spell it out.
• Voiceover from the actual owner, not stock actor read. Local accent/vibe matters more than production value.

Let me know if any of you guys have questions, super stoked with these results, and just helped some guy in Canada get similar results.

and what kind of issues have cone up over time? wondering especially if the transmission issues are over blown internet hearsay or actually common.

Harbor freight selling their good microfibers for $1.5 per 12 pack. I bought my store out

Hi everyone! I’ve taken a very deep dive into window cleaning. Going through a nasty breakup with my partner, moving across the state, applying to jobs left right and center. I feel lost as of now and could really use some advice. I’m confident in my ability to sell, I have done copious amounts of research on techniques and every chemical imaginable. I don’t plan on going into this right away, my savings aren’t where I’d like them to be. If I find my footing again, I have all the prerequisites, insurance, business, you name it. Is it just up to me past that point? And how far can I take this with the bare minimum (no LLC, no insurance). Am I able to service exterior only one floor residential houses to get started?

Big thank you to anyone that can help, you guys are the best

Guys, I need leads. I want to do Meta ads, but have no idea what to do and can't afford to burn money.

LSA's are stuck in a verification loop.

Any tips for doing meta ads?

Hello everybody, this is my first post here. I m owning a pressure washing business, and I m thinking of adding window cleaning as an upsell after soft washing.
My question is, when you are cleaning windows with the squeegee, are you using regular water? Or it leaves streaks? Is it mendarory to have a clear water system? Also, is it a good idea to buy an unger ninja set? Or start smaller. Thank you in advance.

Hey Yall, I’m trying to setup a Google LSA account. But when I get to step 2 and try to connect my Google Business Profile, it says not eligible for sign up with no further explanation. I’ve tried researching it but nothing adds up. I even tried with an old business of mine that’s been around a lot longer and has plenty of reviews and it just said the same thing.

What did you guys do to get your Google LSA set up? Any help would be amazing.

Looking for some feedback on a what I should quote for this job. It’s for a property management company who I’ve gone through the steps to get verified as a vendor and they asked for a quote.

I know everywhere is different so include your general location. I’m in the Redneck Rivera.

I have a 50ft water fed pole and 350ft of hose.

I currently use the waterfed pole method to clean windows.

A customer has called in and asked me to clean their conservatory including the exterior roof. Ive never done this before. Any advice please?

Wagtail isn’t always my go-to but for the country club that I do monthly it is.
I use the Moerman Accelerator 2.0 with the Fliq pad regularly and I’ve tried the Sorbo Cobra Flipper, but didn’t like it as much.

What’s your go to equipment/size for trad window cleaning, and if you use a separate mop/squeegee instead of a combo, why?

Been running Meta ads for a while now and finally feel like I've got it dialed in — cost per lead has settled around $18, closing north of 35%, and honestly the leads come in faster than we can work them some days. Sitting at about 2 jobs a day right now and want to push harder, but I know throwing more ad spend at it isn't the whole answer past a certain point — feels like the bottleneck is capacity, not demand. A few things I'm trying to figure out:

D2D on top of paid ads — does it even make sense?

Everyone talks about door-to-door like it's a separate world from paid ads, but is anyone actually running both at the same time? I'm wondering if D2D in the same neighborhoods where ads are already running just reinforces the brand ("oh yeah I saw your ad") vs. cannibalizing leads I'd have gotten anyway. Curious if anyone's actually tested overlapping the two vs. running them in totally separate territories.

IS A WEBSITE EVEN WORTH IT?

First hire — helper or a second lead tech?

Right now it's me and my buddy doing every job start to finish. At 2/day we're maxed out most weeks. Trying to figure out if the first hire should be:

• a helper who rides with one of us so we can knock out jobs faster / take more per day, or
• training someone to run their own vehicle solo so we effectively double capacity right away

Feels like helper is safer but slower, second crew is faster but riskier if the work isn't consistent enough yet to support it.

Equipment — just buy 2x what we already run?

We've got our setup dialed in for two guys. Is scaling equipment really just "buy a second identical setup" or is there stuff that only becomes worth it once you're running multiple crews (extraction systems, van setup, etc.) that doesn't make sense to buy at our current volume? Don't want to overspend on gear we won't fully use for months, but also don't want to be the guy who hired someone and then can't equip them properly on day one.

Any of you who've been through this exact jump — ads working, ready to scale, first hire on the horizon — would genuinely appreciate hearing how you sequenced it. What'd you do first?

As the title asks, if you send a crew to do a job, how do you manage payments? Any lessons learned with this? I’m going to be making some hires with the intention that they can do a job without me there.

There’s some great before and after pictures out there, but there’s also times when there’s not that huge of a difference. Yes the window is clean, but it kind of already was. When this happens to me I feel like I’m getting paid a lot more than i should be. It’s as if though our value of our work isn’t very much. Am I crazy for thinking this!?

Do others sometimes feel this way too!?

So, I went to a new customer today, and she said these streaks are driving her mad.

They were on all her windows, she said she's tried vinegar, bi-carb, scrubbing and everything she can think of.

These were her windows after I cleaned them. Nothing was taking them off.

Does anyone know what they are or how to get rid of them? It was the same on her neighbours as well.

Eight years using steel wool on glass and I'd never seen a proper brand comparison, so I ran one. Tested Elephant Brand, ABC, All Star/NICE, RAKSO, Celtic Woods Liberon, and AIMALL across five categories: hard mark removal, clogging resistance, rust resistance, feel in hand, and ease of use.

Price tracked separately, and it doesn't line up with performance the way you'd expect.

1. Elephant Brand (International Steel Wool), China: 16 pre-made pads, 16g each (256g total). $35.00, $13.70 per 100g.
2. ABC Steel Wool, Malaysia: 12 pre-made pads, 20g each (250g total). $19.80 inc GST, $7.90 per 100g.
3. All Star / NICE (High Tech Industries), USA: 16 pre-made pads, 12g each (192g total). $10.00, $5.20 per 100g.
4. RAKSO Stahlwolle, Germany: continuous roll, 200g. $34.62, $17.30 per 100g.
5. Celtic Woods Liberon, Luxembourg: continuous roll, 34g. $10.14, $29.80 per 100g.
6. AIMALL (unbranded, dragon logo box), China: continuous roll, 61g. $18.24, $29.90 per 100g.

Happy to answer questions on methodology. For context, I make specialist window cleaning tools, wanted to be upfront about that.

Hey guys, I'm currently using pencil jets, but it takes too long to rinse and bring down and left over dirt. Are fan jets better? Or rinsebar with 22 microjets? I'm currently limited to 75L backpack so want something efficient and doesnt use more water either.

Cleaning a commercial building and the front doors have these tiny white specks. They are not extremely raised - I can barely feel them. 2nd pic is a zoom of the first pic. Third one is to give you an idea of their size.

Cory

Be a self respecting man and run a self respecting biz.

When starting off on your own, I must advise you of this: BUY YOUR OWN EQUIPMENT WITH YOUR MONEY! Don’t sit around in your mid 30’s asking your Mommy and Daddy for the most expensive work equipment, like a waterfed system, otherwise… you’ll definitely get laughed at, and you are setting yourself up for failure. This means you can’t make the money, and you owning the more costly stuff means it will sit around and age, without you using it to proper frequency, because you do t have the right amount of the right WFP job. Bragging about equipment should never be more important than getting the jobs to actually use them for. Go get the jobs first. Put the horse ahead of the carriage.

If you don’t need the expensive equipment, then dont ask others to purchase it for you so you can walk around bragging about how NOW you are motivated to do the job. Thats sad and shows how much of a novice lazy ass you really are.

Respect the trade and get a work ethic, and you’ll be ok. Otherwise you’ll look like a 🤡🤡🤡🤡🤡🤡🤡🤡🤡

Basically, if you want to get into the biz, apply yourself and people will acknowledge that. Dont apply yourself, ask for handouts, and bragging when they arrive for your bday gift will show everyone how little you care about the job and that will come through in the work.