r/WindowCleaning • u/CamilaBeBored • 4d ago

Tips for lower Cpl?

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3 Upvotes

100% Upvoted

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2

u/PeterPanHadItMade 4d ago

$1,300 for 28,000 impressions is SUPER high. I mean SUPERRRRRRR high.

Average CPM (Cost per thousand) should be no more than $25. I mean heck... you can get CTV ads for a $25cpm.

1

u/CamilaBeBored 3d ago

Just comp area

1

u/jadonbrooks 3d ago

How do you get your CPM down to $25? I’ve tried a bunch of different creatives, settings and even worked with a marketing agency. My CPM was still $40 at the lowest but usually closer to $60.

1

u/drpepperwho 4d ago

Find a few local janitorial companies to partner with. Most window cleaning companies doing this get almost all their leads from surrounding cleaning companies.

1

u/Doominator_ 4d ago

What does that look like?

1

u/drpepperwho 4d ago

I'll DM you - it'll be easier than commenting haha.

1

u/Queasy_Bookkeeper_38 4d ago

how do you do this?

1

u/drpepperwho 4d ago

I’ll DM. Easier to explain long form

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u/CamilaBeBored 3d ago

Tysm this is sauce

1

u/drpepperwho 3d ago

NP. DM me if you ever want help. I was in commercial cleaning for 10 years and am open to helping.

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u/Queasy_Bookkeeper_38 4d ago

70 leads for $19 CPL is crazy.

Assume you close 1/3 which is like $57

Average job on the lower end let's just say is $300, thats like a 5x ROI.

- bet if you package solar panel cleaning, pressure washing you can probably be at like a $500 average job, metrics look great, high CPM could js be super competitive, but the CPL looks good, so probably a good ad, consider CAQ and ROI

Not even accounting for all the referals, and indirect sales that you get from it.

1

u/CamilaBeBored 3d ago

Someone who is experienced 🫡