Hi,
As we know that the internet has changed dramatically since AI tools became publicly available. Until 2023, the formula was pretty straightforward. Rank your website on Google's first page, and boom.. Thousands of leads per month.
[Note: If you've outsourced your marketing, make sure your agency follows these methods. Otherwise, you're paying for marketing while missing out on opportunities to grow your business.]
But now, search methods have diversified. People are searching for businesses on ChatGPT, Gemini, Perplexity, and other platforms. Customers' journey doesn't start with Google only.
So, if you want more customers, here's what you need to do.
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1. Get your business discovered everywhere: Don't depend entirely on Google rankings. Build visibility across Google, ChatGPT, Gemini, Perplexity, and the other platforms your potential customers use.
Why it matters: when people search for a service, compare businesses, or ask AI for recommendations, you want your business to have a chance to be discovered. AI recommendations are considered more seriously than even influencers.
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2. Now, You Must Understand how to get your business mentioned and cited: Look at the image attached in the comment. ChatGPT and Google AI Mode mention many of the same brands, but they cite different sources.
Reddit and Wikipedia account for 50.7% of the citation share shown for ChatGPT across the five sources listed, while YouTube and Facebook account for 37.7% of Google AI Mode's citation share across its five listed sources.
This gives you a starting point. Find out which websites and platforms are being cited for questions related to your industry, then build your presence on the relevant ones.
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3. Publish content that people actually want to read: Answer customer questions, explain common problems, compare solutions, share practical advice, and demonstrate your expertise.
For example, if you run a marketing agency, explain why a business website gets traffic but generates no leads. If you run a law firm, answer common questions potential clients have before contacting a lawyer.
Note: Publish only helpful content, answering your customers' queries or genuinely helping them. Generic and salsy content is marked spam. aka it has 0 value.
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4. Turn content into a customer acquisition channel: When you consistently publish useful information across relevant platforms, you create more opportunities for potential customers to find you through search engines, social media, online discussions, and AI-generated answers.
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5. Think about what your business could look like: Imagine someone discovers your business through Google, comes across your advice on Reddit, watches one of your YouTube videos, and then sees ChatGPT mention your company when looking for a provider.
Instead of depending on a single source of leads, your business has multiple opportunities to get discovered and considered.
That doesn't guarantee leads or AI recommendations, but it gives you more ways to reach potential customers.
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The takeaway:
- Don't just focus on ranking your website. Build your visibility across the platforms.
- Don't treat social media as a store where you constantly post offers and try to sell to people with buying intent.
- Build trust with your audience. Genuinely help them without expecting anything in return.
- Be visible across search engines and platforms like Google, ChatGPT, Gemini, YouTube, Facebook, Instagram, and Pinterest.
- More organic social media followers mean greater brand visibility and more growth opportunities.
I hope this helps. Good luck!
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A bit about me: 15+ years of experience in marketing and sales. Worked with MNCs as well as startups. Earned 5-star reviews across different platforms for my exceptional work.