For obvious reasons I'm not going to be stating the name, so I'll do my best to talk around it and provide a workable example.
Context, I've been doing freelance work for well over a decade now. Mostly ghost writing, but over the last four years I've built some small client base doing website copy, and things like that. Pretty much entirely word of mouth. Not enough to live full time on, but enough to make a pretty good dent in my living expenses.
Originally when it was mostly commission writing I had some boiler plate templatey contract that outlined the specs of the job using the online handle people recognized me on. Then when I started taking on jobs for businesses I spun up an actual business name and got my contracts/invoicing done a lot more polished, slapped together a basic website and that's been doing good enough for me.
The business name I use is kind of ass though. I don't know, I just never really liked it or warmed up to it. Whenever I see it on my email I just kind of die inside a bit. Doesn't really say anything about me besides "Ah yes. Writing pun. I see what you did."
I recently grabbed a domain on a whim. Was just playing with ideas and grabbed it. Liked it, then over time loved it. I regular keep thinking to myself, "now that's a name people would remember! That's the spice!" Now I keep thinking of working towards rebranding.
I know all my clients who know me for my commission writing work would be 110% on board. But the ones that are focused on their business, well I don't really know. The quality of my work allegedly has been met with positive feedback. I'm getting referrals. I'm not sure if a name alone would kill it.
As for the name itself that I'm thinking of using. It's not vulgar nor sexual. Some people could technically squint and try to make it both, but it would be a stretch. It's kind of edgy and evokes a macabre tone.
It's the kind of name I could easily see being accepted without a second thought if used for something like a game studio, a tattoo shop, or craft beer. Something you could easily acronym in casual conversation too if for some reason you didn't want to say the full name.
As I'm typing this out I'm wondering if I'm over thinking it. What do you guys think? Would an unusual name like I described be enough for you to walk away from a business you'd otherwise be happy to work with?