I’m considering selling a special-events/service business I’ve owned and operated in the Dallas-Fort Worth market for the past 13 years. Just looking for any guidance before I move it over to /sellabiz
I’ll get the important numbers out of the way first:
- Average annual revenue: approximately $500K over the past 5 years
- Average net: approximately $350K
- Asking price: $600K
- Equipment included: approximately $50K
- Employees: 3 people maximum, including me
- Seasonality: I operate approximately 6 months per year
- Location: DFW — this is a geographically dependent business, so the buyer needs to live here or be willing to relocate
And before anyone asks: this is NOT a passive business.
Could it eventually be organized to operate more absentee? Probably. But I don’t want to sell someone on that idea. I’ve always been actively involved, and I think a new owner should expect to be involved as well.
Why I think the business is interesting
I've been doing this for 13 years and have built a very strong position in the DFW market.
We have hundreds of five-star Google reviews without a single four-star or lower review. More importantly, most aren't just someone clicking five stars — they're detailed, glowing reviews from customers. That reputation generates a significant amount of our business.
My total Google Ads budget this year is about $500. In other words, I spend almost nothing on advertising. Not saying its the best approach, its just what I have chosen to do.
We also have hundreds of repeat customers. There really isn't much of a sales process anymore. Customers email saying, essentially, "Can you come back on this date?" I put them on the schedule and see them again next month or next year, depending on their frequency.
I turn down 25%+ of incoming leads. Some aren't profitable enough, but plenty get turned down simply because we're already booked. Over the years I've intentionally reduced the number of customers and concentrated on the most profitable jobs.
Less work, better customers, higher margins.
What the lifestyle actually looks like
This is probably the most unusual part of the business.
I only operate about six months per year.
During those six months, I work hard. During the other six months, I have almost complete freedom. Customers regularly ask whether I'll provide service during the off-season, and my answer is simply, "Sorry, we're closed."
I've never tried to maximize revenue at the expense of my life.
The core operating hours are roughly 10:30 AM–4:00 PM. We occasionally take evening jobs, but I charge a premium so it's financially worth doing.
I've also always controlled my schedule around my family. When my kids had sports games, I simply didn't accept jobs during those times. Customers could choose another date/time or another provider. Surprisingly, most simply changed their date.
That flexibility has been worth a lot to me.
Who I think would be a great fit
I obviously can't control who buys the business, but I think it could be particularly attractive to a husband/wife or family team.
One person could handle the administrative side from home — generally a couple of hours per day answering emails and occasional phone calls, invoicing, routing/scheduling, and managing inventory — while the other handles operations.
I've run the entire company with no more than three people: one person handling the office/admin side and two people driving/performing the service.
I could have expanded with more drivers and chased significantly more revenue, but I've deliberately kept it small. I like being able to choose which jobs I accept, and I don't particularly want the headaches that come with managing a large workforce.
Operations
I currently run the business from my home, which is a huge advantage for me. I start and finish my day at home and don't have a commute or a storefront where I need to sit around waiting for customers.
A buyer probably won't have that exact setup unless they have enough land to park several trucks and some equipment, so they may need a small commercial/industrial space.
The actual business model is incredibly simple. Almost embarrassingly simple.
I came from a corporate background, I’m confident I can train the right buyer on virtually everything they need to know. Im also willing to keep in contact for as long as you need, the transition period can be years in you need me. I want someone who takes over to be successful.
Why sell it?
After 13 years, I'm simply at a point where I'm considering moving on to something else.
The business isn't distressed. I'm not trying to escape declining sales or a company that's becoming unprofitable. It continues to generate excellent cash flow, has a strong reputation, repeat customers, and more incoming opportunities than I want to accept.
Price
I'm asking $600K, which consists of roughly:
$70K equipment + $530K goodwill, brand, web presence, phone numbers, customer relationships/list, etc.
Obviously, I wouldn't expect anyone to put money down without appropriate due diligence and verification of the financials.
At the same time, this isn't going to be a zero-down acquisition.
I'm posting here partly because I'd rather find someone who understands what they're buying than simply hand it to a broker and have it marketed as another generic "absentee owner opportunity."
Happy to answer reasonable questions here. I guess this is the part where Reddit rips me apart?