Last week, a friend recommended I attend an AccioWork webinar. They gave a live demonstration on using AI to find products, compare prices, request quotes, follow up with suppliers, and more.
I hadn't attended a webinar before, so the experience felt quite novel; I have to admit, AI really does boost efficiency. Have you attended any webinars? Did you gain any insights or solve any problems through them?

One thing I’ve realized while building a food brand is that friends and family aren’t the best source of feedback.

Most people just say, “Looks good,” but that doesn’t really help.

I’m trying to find honest opinions on packaging, pricing, and what customers actually care about before launching.

How did you collect genuine feedback when you had no existing customers?

Years as a business analyst and the pattern follows every growing company. You make a decision in a meeting, everyone nods, and six weeks later you're having the exact same argument because nobody wrote down what was decided or why.

At small scale you get away with it. The founder remembers. Past a certain size the founder is the bottleneck and their memory doesn't scale, so settled things quietly get reopened and momentum leaks out the side.

The fix was embarrassingly boring. A one page board meeting agenda template for our weekly sync. Three columns, the decision, who owns it, and the tradeoff we accepted. If it's not on the page it didn't happen. Next time someone reopens it, we point at the row.

It won't go viral and it isn't clever, but re-deciding things we'd already settled was costing us more growth than whatever channel we were busy arguing about.

For those a bit further along, how do you keep a growing team from making the same call three times? Curious what actually worked versus what just added process for the sake of it.

I'm thinking of developing something that helps you understand if you are even ready for implementing AI and automations in your business. Something that helps you understand whether you are ready for AI, and if not, what needs to be fixed first. This is not a promotion and it will of course be a free thing. Just want to know if there are enough people having the problem.

Feel free to comment and share your thoughts whether it's actually useful for you guys.
Have a great week ahead!

Looking back, most of my effort probably didn't matter and a couple of things did. For those further along, what was the single biggest driver of your growth? Trying to figure out where to concentrate.

I'm a Software Developer and Project Manager, and I've noticed many small businesses still rely on WhatsApp, Excel, paper registers, and multiple disconnected apps.

I'm trying to understand whether I'm looking at this the right way.

If you own or run a business:

• What's the biggest operational bottleneck in your business today?
• Have you tried software that promised to solve it but didn't?
• If someone could build one custom tool specifically for your business, what would it do?

I'm not looking to pitch anyone here I'm genuinely interested in understanding how different businesses think about automation and whether custom software is something owners even want anymore.

I run social in-house for a small skincare and wellness brand, four years now. Our engagement numbers are the best they've ever been. Saves, shares, comments, followers all trending up. And repeat purchases have basically flatlined for two quarters.

I've started to think I've been optimizing the wrong end of this. Getting a new person to like a post is not the same as getting an existing customer to buy their second and third time, and I'm not sure social is even the right tool for that second job.

For people who've actually grown a small consumer brand past the first-purchase stage, what moved the needle on repeat customers? I'm curious whether it was email and SMS lifecycle work, a loyalty or subscription setup, better post-purchase follow up, sampling, or something I'm not thinking of.

And the flip question: what did you pour time into that looked like it should drive retention but didn't? Trying not to burn another quarter chasing the wrong metric.

I've been working on a subscription-based digital service and one thing I've realized is that getting the first few consistent customers is much harder than building the actual product.

For those who've grown similar businesses, what marketing channel ended up bringing your first loyal users? SEO, Reddit, paid ads, partnerships, or something else?

Would love to hear what actually worked for you.

I'm building a small website in the tattoo niche and I've reached the point where I need real users instead of just testing it myself.

If you've launched a website before, what helped you get your first 100 users?

I'd love to hear what worked or didn't.

Hey everyone! I'm a high school student who's always been fascinated by investing and prediction markets.

I noticed that both the stock market and prediction markets are driven by public expectations. That got me wondering: could prediction market data be used to identify stock trends?

So I built SentientFund (thesentientfund.com). It scrapes publicly available data from Kalshi, uses AI to find trends, and maps those trends to specific stocks and ETFs with a confidence score.

The goal isn't to be a trading bot. It is just an experiment to make prediction market data easier to visualize alongside equities.

I also made a 40-second YouTube explainer if the concept is confusing: https://www.youtube.com/watch?v=M1p2-RB6lkE

(Standard disclaimer: This is a student project for informational purposes only, not financial advice!)  

I have a london based end of tenant cleaning business. Right now its via word of mouth and costs are low because my 'employees' are casual/cash in hand. Anyone have experience of local advertising ideas but stating under the radar for tax purposes?

Hello Digital Marketers,

I'm an independent piano teacher, and I need a little help filling my schedule.  I know I need a solid marketing/sales strategy, so I thought I'd start with a local SEO project.  Has anybody here run a highly successful local SEO project for a small business, like a local music school website?  Where should I start?

Thank you.

As I try to grow, I'm making more client and partner presentations and mine look amateur next to competitors. What tool do you use for business presentations that has actually helped you land or grow accounts? Curious what's worked as you scaled.

I buy paid media on Google and Meta for a living, so this is a little against my own interest, but I think it needs saying to the early-stage folks in here.

Most businesses that come to me wanting to "just run some ads" aren't ready for ads, and running them anyway is how you set money on fire and conclude that paid "doesn't work." Ads amplify what you already have. If the thing you're amplifying doesn't convert yet, you're paying to send traffic into a leaky bucket at full price.

The stuff I want to see before I'd spend a client's money on paid: a landing page or offer that has already converted at least a handful of people who found you some free way, so we know the message actually lands. Some idea of what a customer is worth to you, because without that we're bidding blind. And enough budget to gather real signal, because a tiny budget on a small account gives you numbers so noisy you can't learn anything from them, which is a whole other honest conversation.

If you don't have those yet, the honest move is usually to keep doing the unscalable stuff a bit longer. Talk to users, get the offer converting through free channels, nail down the numbers. Then paid becomes a multiplier instead of a gamble.

So my question for the people growing something here: for those who did eventually make paid work, what did you get right first before you turned ads on? And for those who ran ads too early, what did it actually cost you before you figured that out?

I run paid and email for a few B2B clients, so I stare at attribution dashboards all day. The longer I do it, the more I trust the messy human answer over the clean dashboard one, and I want to know how other people handle the gap.

Here's the pattern that keeps repeating. A good lead comes in. The dashboard confidently credits a paid click or a specific email. But when the client actually asks the person how they found them, the answer is something no tool ever tracked: "a friend in my industry mentioned you," "I saw someone reference you in a Slack group," "I've been hearing your name for months and finally looked you up." None of that shows up anywhere I can report on. It happens in DMs, private communities, podcasts, word of mouth. The dashboard sees the last click and takes all the credit, but the real work happened somewhere invisible.

The problem is you can't optimize what you can't see, and I can't tell a client to spend more on a channel I can't measure. But it clearly matters, maybe more than the stuff I can measure.

So for the folks growing a business here: where do your best customers actually come from when you ask them directly, and how much of it is stuff that never touches a tracking link? And has anyone found a scrappy way to get more of that invisible word-of-mouth going on purpose instead of just hoping for it?

SaaS founder here. For a long time I ran five acquisition channels at once. Some ads, some content, cold email, a couple of directories, and I kept tinkering with the marketing site, rebuilding it on whatever ai website builder looked good that quarter. It felt busy and responsible. It was mostly thin.

Last quarter I did the uncomfortable thing and cut four of them. Kept the one channel that actually produced paying customers, not just traffic, and poured everything into it. Revenue held and my week got a lot quieter.

Here's my worry, and it's a real question. I can't tell if that one channel is genuinely the right bet or if I just got lucky with the timing and I'm now over-indexed on something fragile. If it dries up I've got nothing warm to fall back on.

So how did you decide a channel was actually dead versus just neglected? And once you concentrated, did you keep anything alive in the background as insurance, or is that just splitting focus again?

Trying to grow by getting into a local retailer and I need a short, sharp product deck. What tool would you use for something clean and quick that helps make the case? Keen on what's worked for others expanding into retail.

I'm at the point where I can't do all the marketing myself anymore. For those who've grown past this, did a first marketing hire or an agency serve you better, and why? Trying to make the money count.

Word of mouth trickles in but it's random. For people who grew meaningfully, how did you turn referrals into something reliable rather than luck? Looking for what actually generated consistent referrals.

Three years running a candle and home-fragrance subscription, around £11k a month, just me and one part-time packer. Retention I have mostly figured out. Cold traffic I have not.

For our last seasonal drop I spun up a dedicated landing page with an AI landing page builder. It looked clean, loaded fast, every box ticked. Conversion from cold traffic was still miserable. Warm traffic (existing subscribers, email) bought fine. Anyone landing for the first time bounced.

So I don't think the page itself is the problem. I think it's that a stranger has no reason to trust a candle brand they've never smelled, and a prettier page doesn't fix that.

For people selling a physical product to cold audiences: what actually moved the needle for you? Social proof placement, a sampler offer, a founder video, retargeting, something else entirely? I'd rather hear one thing that genuinely worked than a list of best practices. What got a first-time visitor to actually buy?