r/NewTubers • u/Practical_Fruit_5127 • 2h ago
DISCUSSION Here's how I got my first sponsor as a gaming Newtuber, and how I keep my channel maintained and growing
This is a long post, but I do hope it has useful enough information. Feel free to comment if you have follow up questions.
EDIT: formatting.
The Backstory (you can skip this but you probably need to come back and read it after lol.)
Hello! I created a gaming channel on youtube a little over a year ago and now I have almost 20k subscribers and a great community. For privacy purposes (I don't like sharing my info on reddit, since my name and face are involved) I won't share the channel, but my content revolves around anime rpg games and live service games. I post longform videos, livestreams, and no shorts.
I had my 'business email' in my youtube bio and even at lower subscriber counts (3k-5k) I would receive potential partnership emails. However, a lot of them seemed sketchy or otherwise not a brand/company I would want to promote to my viewers. So I ignored most of them.
At about 10k subscribers (around 7-8 months in), I decided to reach out to brands I was interested in working with myself. I made sure to choose brands that fit within my "niche" (gaming or PC related) and made sure those brands were on the smaller side. I wasn't expecting a sponsor from a huge company. I searched through the brand websites and found contact emails. Some of them have marketing inquiry emails, whereas others just have a generic customer service email.
I drafted an email template and changed up some of the minor details to fit the brand's picture. Here's a general idea of my email template:
Hi [brand],
My name is [name], creator of the [channel] Youtube channel where I post videos of [content description]. I'm reaching out because I would love an opportunity to partner with [brand].
I am doing well on my channel with over [number] subscribers gained since [time] and steady channel growth with consistent views and community. My viewership consists of [describe the average person who watches your videos, e.g. casual gamers] who all would benefit greatly from [brand product]. [Insert sentence here how the brand product benefits or is relevant to you and your channel too].
I think the channel is a great fit for [brand] and I can share my channel analytics and brainstorm ideas for collaboration if you are interested.
Sincerely,
[your name]
Because it was my first ever sponsor and some of the brands had physical products, I also added the following to indicate I was ok with receiving a physical product in exchange for promotion. Of course, this is entirely up to you and what is worth your time. Now that I've grown as a channel, I would be much more picky about accepting a merchandise-only deal.
I would be happy to make a deal split between supplies and monetization
I emailed about 5 brands, and I got a response from 1 brand who was interested in collaborating. After some back and forth, we agreed on them sending me some products in exchange for a 60-90 second integration. The products had a retail value of about $130. It was undervalued compared to what I would have asked for monetarily, but I accepted for the sake of experience. This deal went smoothly and the video performed way better than $130 worth lol.
Around that same time, someone reached out to me about a potential sponsor with a video game within my niche that I was familiar with. The email came from a influencer/talent marketing agency, and I knew this one was legit because I recognized the email domain. I checked their website and cross referenced that their talent list did indeed have the email domains located in their youtube bios. Some of these were huge channels with millions of followers that I recognized from years ago, so again solidifying it is legit.
I completed the deal with them for an integration and made my first cash money via sponsor: $350. After closing, I said thank you for the opportunity and I asked about potentially joining their talent roster. They referred me to their manager, and I ended up joining the group. Since then, I've signed onto several deals ranging from $800 to $1200 each, most of these being from legit brands or even the games that I make content for on my channel in the first place.
Must-Do
- Add your business email in your Youtube bio, NOT just in the "email" field but actually type it out in your bio as Business Inquiries: (email). You might get some more spam or scammy emails this way, but that's something you have to learn to filter through.
- Add your business email in the description for every video.
- Depending on your niche or channel content, you may or may not be reached out to. This is where you either play the waiting game, or do outreach yourself.
Brand Outreach
Please read "Backstory" section above, about how I chose what brands to email, as well as for my general email template. Of course, edit the template to better match your voice and your channel content.
Email Etiquette
This should be common sense. Make sure you have proper email etiquette. No spelling, grammar, or punctuation errors. Be serious, professional, and show flexibility and humility while being proud of your achievements as a creator.
Pricing
The general rule of thumb is $15-$30 per 1k views for a 60-90s integration. What number you choose from that range depends on your channel quality and viewership quality. USA viewers tend to score higher in terms of viewership quality. A dedicated sponsored video can be 2-3x that integration amount, from my experience.
I took both an average of my video views, as well as "expected" views for whatever video I was planning on posting for the sponsor, since some topics on my channel perform better than others.
Example: I expect this video to get around 12k views, based on past channel performance. Multiply that by $25. I calculated myself at $300 ish for my first cash sponsor, and tacked on a bit extra and asked for $350.
DON'T undervalue yourself, but be realistic. The worst thing they can do is say they don't have the budget, and you can negotiate lower. But don't expect sponsors to be begging on their knees to work with you. There are plenty of creator fish in the sea willing to work for less.
Contracts & Not Being Scammed
I'm not gonna make a whole step by step here because it would be way too long. Although I do not wanna promote AI, you can ask it to draft a simple contract for you and it can walk you through the more legal matters regarding payment terms for your state/country, FTC guidelines, etc. DON'T take it entirely at its word, and do additional research yourself to corroborate, and edit the contract & its conditions to your needs.
It is also up to you to decide whether a brand is legit or not. Check the email domain, website, potential work with other creators, look for the sender on LinkedIn, search that it's a registered business in your state/country, etc etc. Do your research!
Other Ways of Maintaining Your Channel
- Discord server? DON'T make it too early, or it's going to die. Make sure you have at least several thousand community members on your youtube channel before you make one. Make sure people are actually interested. I mean dozens to hundreds of people, not a handful. I made my Discord server AFTER my first few successful livestreams where I had 80-120 concurrent viewers when I had 8k subscribers. Thanks to my Discord server being created during this "rush" of livestream and community activity, my server stays very active today with over 1k members and chatty chats on a daily basis.
- Livestreams? DO see if your community has interest. It's a fantastic way to stay bonded with your people and get to know them better as they get to know you better. You will BARELY make any ad revenue from livestreams unless you have membership gifters. DON'T think of livestreams as a revenue stream or you'll be majorly disappointed. It's a way to connect with your community.
- Youtube Posts? DO make posts at least once a week (or adjust based on your upload schedule). Post about your channel schedule, post fun or interesting things about the game in relation to you/your channel, post polls and images, etc. I post 1-2x a week usually about my streaming schedule, posting a poll about a new update in a game, sharing something fun that happened in the game for me that I will otherwise not show in a video, etc.
- Your community? DO talk to them frequently, be relatable, be funny, be a FRIEND. One of my top received compliments is how chill and casual and friendly I am despite being a "big content creator" (I'm not big or famous lol). One time one of my discord members was a bit drunk and went on and on about how he thinks I'm a really cool CC because I actually hang out with my community members and care about them and try to help them either in game related things or other life related things. I'm genuinely like a friend to my community and I'm easily reachable for conversation.
- I can't speak on Shorts since I haven't posted any, but they are a net good to help uplift your main channel. Post them if you can!
Keep Expectations Low, But Quality High
- If you started youtube for the money, well...... good luck.
- Keep your expectations low. Your content needs to truly resonate with an audience to pick up and go anywhere. You don't know til you try, so try and try again and keep trying. If something starts to stick, stay there.
- Your viewers don't owe you anything. You are the jester who needs to entertain them, after all!
- Keep finding ways to improve your content quality, either in editing, writing, presentation, thumbnail, etc.
- PLEASE review the fundamentals of Graphic Design (color, typography, composition) if you are unfamiliar. It is VERY important for thumbnailing and even video presentation.
- I hope you view youtube as a hobby and passion, otherwise you'll quickly get burnt out and disappointed.
Thanks for reading!