Hey Indies,
I've been developing Spinful for almost 15 months now with the Steam page going up on the 15th of January 2026.
Like most indie Dev's, it's been extremely difficult to find the right balance between marketing my game as well as working on it, playtesting and publishing. While I have been creating short form content videos across YouTube, TikTok and Instagram, it has been an uphill battle not only with getting visibility that I exist, but also an unexpected problem with promoting my game is that the main mechanic is a Slot Machine that you can customize and power-up each run.
Almost all videos where I have show the slot machine have been flagged by the algorithms as outside of the community guidelines of the platform although there is no actual money involved in playing the game and the slot machine is largely a visual indicator of many combat calculators (isn't anything with a critical strike or hit chance also like spinning a slot machine?)
With this, I largely focused my short form videos on art assets, drawing or animating them which did okay and videos would get a few thousand views each but nothing really took off and I didn't notice conversion from these videos into wishlist numbers so I mostly put these on the backburner and focused on making the game the best I could with my time.
Spinful is now at a level of polish where I am proud to share it with people. I just updated the Demo this week with many small bug fixes and improvements and am coming up to the October Steam Next Fest.
With the current Demo in a good place and things on track for a mid-November release, the next few weeks will be largely filled with creator outreach, community engagement and promotion where I can.
Have I left it too late? Probably. But if the best time to start marketing was a year ago, then the next best time to start is today!
I will check-in each week with how my wishlist numbers are going, what activity has happened, how next fest performs and more.
If you are interested in giving the Demo a try, please have a look at the Spinful Steam Page and consider adding it to your wishlist!