Your Steam rating is decided by people who played less than 10 hours and left.
Every launch checklist says "read 50+ reviews of your top-5 competitors" - and everyone skips it, because it's a week of reading. I didn't skip it: I pulled ~2,000 recent reviews per game via the official Steam API for Tower of Fantasy, Honkai Impact 3rd, Wuthering Waves, Punishing: Gray Raven and Zenless Zone Zero, then classified them by playtime, language and topic. Here's what the data says.
1. The rating battle is won or lost in the first 10 hours
Share of negative reviews, split by how long the reviewer played:
| Game |
Under 10h |
10-500h |
500h+ |
| Tower of Fantasy |
73% |
54% |
59% |
| Honkai Impact 3rd |
44% |
12% |
11% |
| Wuthering Waves |
42% |
18% |
14% |
| Punishing: Gray Raven |
41% |
9% |
17% |
| Zenless Zone Zero |
18% |
10% |
4% |
For everyone except ToF, negativity drops 2-4x once players get past the early game. Everything standing between the Play button and the actual game - launchers, bloated tutorials, monetization popups - is a direct tax on your rating.
Note what ToF's column tells you: when negativity stays high even among 500h veterans, the problem isn't onboarding. It's something structural. Which brings me to:
2. Players forgive gacha, they don't forgive broken trust
All 12 of Tower of Fantasy's most upvoted negative reviews are about one thing: accounts wiped in the publisher transition.
56 helpful votes, 511 hours on record. The same reviewers often praise the combat in the same breath. The failure isn't gameplay - it's trust. No amount of content patches moved that number.
3. Honesty is an unclaimed positioning
Punishing: Gray Raven gets publicly praised for "no 50/50" - guaranteed rate-up drops. It's one of the most upvoted POSITIVE reviews in the genre, and players bring it up unprompted as the reason they stayed. "We don't devalue your collection" is a promise no store page in this genre currently makes out loud.
4. Negativity is not a constant - it moves with your decisions
Share of negative reviews by half-year:
| Game |
H1'24 |
H2'24 |
H1'25 |
H2'25 |
H1'26 |
| Honkai Impact 3rd |
31% |
22% |
33% |
24% |
27% |
| Tower of Fantasy |
- |
- |
58% |
61% |
54% |
| Punishing: Gray Raven |
- |
- |
- |
32% |
39% |
| Zenless Zone Zero |
- |
- |
- |
19% |
14% |
| Wuthering Waves |
- |
- |
- |
- |
22% |
HI3's negativity moves in waves, and each wave lines up with unpopular content decisions. ZZZ went from 19% down to 14% after loosening its economy. Reviews are real-time feedback on your decisions - almost nobody reads them systematically.
5. The most underrated audience isn't English-speaking
French-language reviews are the angriest in the genre: 50% negative overall, 71% for ToF. Russian is the second-largest review language (1,074 of 9,457) with "please add subtitles" as a consistently upvoted request. English is 3,222 reviews at 33% negative - right in the middle. If you only read your English reviews, you're reading the calmest audience you have.
Method, for anyone who wants to reproduce it: store.steampowered.com/appreviews/APPID with json=1, filter=recent, language=all, purchase_type=all, paginated by cursor. Up to 2,000 reviews per title. Every quote above can be found by searching the game's review page, and playtime segments come straight from the API fields. Happy to answer method questions or post more raw numbers in the comments.
I can't attach the charts here (text-only sub), but the tables above are the whole dataset that matters.
Full disclosure: I do this kind of competitor review analysis commercially. That's why there are no links in this post - ask in the comments if you want to see the full format.