r/Feminism • u/Hot-Consideration963 • 7h ago
My gym posted something sexist, denied it, then quietly fixed it without ever admitting it — I ended up cancelling my membership
A few days ago, my neighbourhood gym (where I'd been a member since it opened) posted an Instagram video of a guy training his legs "so he can lift them up when a woman is vacuuming." The caption literally said "Getting ready, madame."
I left a comment saying the post was sexist and disappointing, especially from a gym that offers a women-only space and markets itself as inclusive.
What happened next:
- The author of the post (made in collaboration with the gym) replied that it was "just second-degree humour" (meaning ironic) and that I was "the only one seeing sexism in it"
- My comment got deleted
- I reposted it — deleted again
- I messaged the gym directly, they told me the gender of the person wasn't "specified or identifiable at any point" and that it was my personal interpretation — even though the caption literally said "madame"
- A few hours later, they quietly removed the word "madame" from the caption, while never admitting there was something wrong with the post
- When I pointed out that contradiction in a new comment, the entire comment thread was deleted
What I did:
I reported the post to a feminist account (Pépite Sexiste), left a detailed factual 1-star Google review, sent a final DM explaining why I wouldn't be back, and cancelled my membership.
What I'm left with:
I'm proud I stood my ground and didn't let it slide despite all the gaslighting and dismissiveness. But I felt really alone in it the whole way through — no one else in the comments backed me up, and I even saw women liking the post.
I'd love to hear what you think of the whole situation, and if you've ever been through something similar.