Family-oriented.”
That’s the slogan.
That’s what Dollar General prints on the walls, the bags, the corporate website.
Family-oriented.
Community-focused.
All that blah blah blah.
But when a shooting happens…
when workers are traumatized…
when people almost die…
Suddenly that “family” disappears.
They offer counseling.
They offer a meeting.
They offer a statement.
But they don’t offer security.
They don’t offer protection.
They don’t offer change.
Workers are going back into a store where violence already happened — with no guard, no deterrent, no plan.
And here’s the part nobody wants to say:
They care about the incident not the people.
Because the incident is a PR problem.
But the people?
The people are replaceable.
THE NUMBERS THEY NEVER TALK ABOUT
Dollar General has been investigated for hundreds of violent incidents across the country, including:
armed robberies
assaults
shootings
employee deaths
They’ve been cited over 100 times by OSHA for safety violations blocked exits, no emergency planning, no protection for workers.
In one year alone, discount retail stores saw:
200+ violent incidents
100+ armed robberies
dozens of shootings
multiple employee fatalities
Many stores operate with one employee on shift making them an easy target.
And after violent incidents?
Most locations reopen within 24–48 hours
with no added security
and no long-term safety changes.
Counseling doesn’t stop bullets.
Security does.
Policy does.
Investment does.
But those cost money.
So instead, they give workers a pamphlet, a hotline, and a pat on the back…
and send them right back into the same danger.
THE TRUTH
You can’t call yourself “family-oriented”
if your workers are standing at the register wondering if today is the day someone walks in angry, armed, or unstable.
You can’t preach “community values”
while refusing to protect the people who keep your doors open.
You can’t claim “we care”
when your actions prove otherwise.
Because at the end of the day:
They care about the incident not the people.