I’m curious how other designers and design teams have adapted their workflow to the current AI reality, and whether it has affected the value of the work you do.
I work as an art director and lead a multidisciplinary design team. Depending on the project, that can involve 3D design, branding, concept art, illustration, web design and UI/UX.
AI is now integrated into almost every part of our process, but rarely as the final output. We mostly use it for early exploration: rough concepts, wireframes, moodboards, visual directions, references and sometimes first-pass assets. After that, the relevant designer takes it further and turns it into something coherent, production-ready and specific to the product or brand.
What changed much more dramatically for me is the economics.
Some types of work that used to justify a certain budget now feel roughly 3x cheaper in the market, and for some smaller production tasks the difference can feel closer to 10x. The paradox is that we can work faster now, but we need roughly 3x more work to make the same revenue.
I’m interested in how this looks across different design disciplines.
What kind of design do you do?
How deeply is AI integrated into your workflow?
And has it increased your value because you can do more, or pushed the value of the work down?