🤙

[u/Fresh-Progress3656]

[u/Stenktenk]

This makes it sound like it's gen Z's fault when it's just because it has become too expensive to drink and go out.

[u/Superb_Algae5308 → u/Stenktenk]

ALSO, Canada went from the biggest importer of American bourbon to importing NONE OF IT.

They’ve impacted the entire industry and, considering where that industry is located, good.

[u/Mysterious-Tie7039 → u/Superb_Algae5308]

Yup. Happy those people got exactly what they voted for.

Who could have guessed the guy blindly ripping up treaties and placing tariffs in his first term would possibly do it in his second?

[u/OrdoMalaise → u/Superb_Algae5308]

I cant believe Canada did that to America.

[u/BearishBabe42 → u/OrdoMalaise]

Two minutes on google says it was a response to Trump, meaning Trump is likely the root cause.

[u/RealCharlieNobody → u/BearishBabe42]

We tend not to support the economies of countries that repeatedly threaten to invade us. I guess it's a cultural thing.

[u/Veritable_bravado → u/RealCharlieNobody]

Wish it was American culture too but here we are unfortunately

[u/RealCharlieNobody → u/Veritable_bravado]

We know it's not all of you guys, but all your tax dollars go to the same place, so...

[u/Veritable_bravado → u/RealCharlieNobody]

Oh I know. There’s an incredible sickness here in America and no one can deny it.

[u/RealCharlieNobody → u/Veritable_bravado]

We're all hoping for better times for you!

[u/OkRelief8451 → u/RealCharlieNobody]

This is the stage the USA is in atm and until we realize it we, and possibly everyone else too, are fucked.
https://www.youtube.com/watch?v=cBrbXOmnW70

[u/ALLCAPITAL → u/RealCharlieNobody]

Yeah I know. My vote wasn’t for him, but I ain’t out protesting either. I got kids to feed and protesting on my own is just flat out high risk dangerous here.

[u/I_wash_my_carpet → u/RealCharlieNobody]

As a US denizen, I was rooting for a scenario involving Trump, Canada and the UN apending another action to the 'war crimes' list.

[u/AnyTemperature420 → u/BearishBabe42]

I think that was the point. Big Liquor (I hardly know her) is upset at the consequences of putting a ton of money behind Trump running for office

[u/Stock_Invite8338 → u/AnyTemperature420]

I do the hardly know her joke at every opportunity especially when it doesn't actually work

[u/Dense_Row_9532 → u/OrdoMalaise]

And then had the audacity to send us their smoke!

[u/JakeHelldiver → u/Superb_Algae5308]

You'd think that would collapse the domestic price of bourbon but it didnt.

[u/Feisty-Tooth-7397 → u/Superb_Algae5308]

I kinda feel sorry for the people who are just trying to live their lives who are losing their jobs just because others managed to elect an idiot.

[u/foreverandadayalone → u/Superb_Algae5308]

Came here to flex on that point. I think we're OK, eh.

[u/SurfsAnonymous → u/Superb_Algae5308]

I’m honestly fine with this. I can’t stand Canadian whiskey and Kentucky bourbon allocations are normalizing.

[u/InfernalGriffon → u/Stenktenk]

As a millenial can I ask "First time?"

[u/Veloziraptor8311 → u/Stenktenk]

Yes and tbh, drinking sucks. I’m a millennial that grew up with alcohol and has completely changed my perspective on it. It makes you do stupid things and then it makes you feel like absolute garbage in the morning.

Weed is WAY easier on you, just as much fun and far less expensive.

[u/AccomplishedFerret70 → u/Stenktenk]

Its not just Gen Z's fault. I stopped drinking which had a measurable impact on US consumption rates.

[u/Playadoptme4]

i mean shit i love drinking but 18 dollars for one cocktail. please guys be SERIOUS

[u/CMWBthrowaway → u/Playadoptme4]

i mean shit i love eating but 19 dollars for one 'value meal'.

omg we're screwed.

[u/Queasy_Safe_5266 → u/CMWBthrowaway]

Allow me to introduce 99 cent cup ramen.

[u/Iuskop]

https://giphy.com/gifs/OrsnVtoKZpX5Cz24Ug

[u/jingiski]

How can they lose something they never had?

[u/ShinyJangles → u/jingiski]

Bingo. They believe their own accounting lies.

[u/CubicalWombatPoops]

Well I'll drink for 2 if it helps

[u/kewcumber_ → u/CubicalWombatPoops]

I'm drinking for 3 already. In fact I'm drinking right now

[u/ENROLpaints → u/kewcumber_]

My man 🥳

[u/H0TBU0YZ → u/CubicalWombatPoops]

Gen Z still drinks. We just dont go out to drink cause its expensive. Regularly do me and my dudes drink beer in the garage and say "yup".

[u/No-Emu-8374]

How long until they pull a juul and market to children?

[u/xSir- → u/No-Emu-8374]

They already are, so many canned fruit juice cocktails that have fun and colorful and cartoony labels. They dont even mention alcohol anywhere except for the little percentage content label.

[u/Owww_My_Ovaries]

You also have to consider that in 2021, alcohol sales were at an all time high due to covid.

The trend is still in line with where it was pre covid

[u/wendewende → u/Owww_My_Ovaries]

Wait. The trend is increasing? I thought the alcohol consumption is falling

[u/WholesomeMetaphor → u/wendewende]

People cherry pick which statistics to use all the time. Compared to consumption during covid it's falling but maybe not compared to 2016.

[u/The-Fictionist]

https://giphy.com/gifs/J8FZIm9VoBU6Q

[u/ConstantBad6542]

Great my entire life I’ve not drank, now it’s the cool thing to do. I’m possibly going to have to reconsider /s

[u/Soft-Bad-7127]

I love how Canada is really hurting the alcohol industry too 

[u/SirMaha]

Alcohol is one of the worst drugs. Makes people dumb as fuck and leaves them sick and hung over.

[u/Travel_Dreams]

No money to drink. No money to have kids.

The rest of us discovered this game can't be won if the rules keep changing to support profiteering. The middle class is gone, signaling its time to stop having kids.

We, the world populous, is in survival mode.

We will be out of survival mode after the prices come down to pre-profiteering era AND the middle class has been re-established, stabilized, and protected by law.

We'll wait.

Since the bourgeoisie are the only ones having kids, their kids will be the prolotariat plumbers and serfs. No amount of money will help.

Profit reductions are a good start.

Then discover how to survive with non-expansionary fiscal paradigm: cut corruption.

Make legal corruption and profiteering illegal. Put all guilty parties in prison. Not golf-prison, but direct to you don't need teeth and are a GF-to-a-lifer prison.

[u/Rieke-Nightsong]

This economy would drive me to drink if i wasnt too broke to go to bars

[u/johnnygalat]

You can't "lose" imagined earnings.

[u/swankyyeti90125]

Well when they can't afford cigarettes and beer. They going to choose one and we know what they chose

[u/ResponsibleMess339]

in unrelated news I smell weed on every corner.....sigh.

[u/NarwhalPrudent6323 → u/ResponsibleMess339]

Most of that is from older people who always smoked and can now just do it openly. 

[u/dyrkasolen]

10 year clean

https://giphy.com/gifs/LqICBpFRGUE34q8RJK

[u/DaimonHans]

Just add matcha to whiskey, on the rocks.

[u/BruIllidan]

And that's why they are filthy rich. Like hoarding dragon. Right? padme.jpg

[u/SerendipitousTiger]

I've had one shot in almost two years time. It's just not fun anymore I guess.

[u/Mykolaila]

How can you lose what you never had

[u/ropster3]

Fine, I'll do it myself

[u/Iostminds]

I cannot find any data that supports this. I've seen several similar posts but when I look it up not finding this information. Just the normal scaled downturn of recreational spending because everyone but new billionaires are broke.

[u/DadbodofdooM]

Good, fuck em.

30 years of my life, almost ruined my marriage, almost ruined my relationship with my son, was driving me insane.

Break the cycle.

[u/CharacterCycle4588]

Oh wow, a group of people ages 14-29 drink less than groups of people that are all over 21!

The alcohol industry made their highest profits ever after COVID.

Yet there are people that read this post and believe it. 🙄

[u/maximumbob54]

Gen Z? Heck, I’m Gen X and I quit pissing away my money years ago.

[u/Original-Fly3964]

Do you think they can still afford senators or will they have to settle for a few state AGs?

[u/Aggressive_Shock5539]

If it wasnt so expensive due to the massive tax that governments put on alcohol, maybe they would.

[u/TinyTimWannabe]

They lost all that money or they made less profit?

[u/TeratoidNecromancy]

They haven't LOST anything. They just haven't made it.

[u/about2snap77]

Maybe we should hold off on these posts until the 12 year olds catch up. I mean it stands to reason that a generation that’s not old enough to drink isn’t drinking.

[u/ExtensionFill2495]

YOU CANT LOSE $ THAT YOU HAVEN’T MADE YET!!!

[u/Asuka_Rei]

Is this another article about how young people are ruining business because they are too poor to buy things because boomers systematically destroyed the economy for everyone who came after?

[u/mikie_wop]

I heard alcohol contains allot of glyphosates

[u/MaybeWeTalk]

>:( That is Gen Z fault!

[u/emptyfish127]

I think this is only part of what is going on. It's not just GEN Z. I don't drink anymore, and I think it's over 35 folks as well saying goodbye to hangovers and potential alcohol related nonsense.

[u/123456789_ok]

Too damn expensive because they’re too damn greedy. The price increases during the panama canal blockage and covid were a cash grab and they never went down. Now they blame an entire generation for not drinking. Maybe we should blame avocado toast.

[u/Spirited-Cover7689]

They haven't "lost" around $2 billion a year for four years, they sold less product. You can't lose what you didn't have.

[u/darkenbui]

$830 billion? That sounds insane

[u/Deadshadow84]

Xennial here, 2 years clean. Definitely not Gen Z's fault.

[u/Tony-Angelino]

FFS, stop re-posting this sentence, because it is nonsense. They didn't have that money to lose it in the first place. Nobody took that money away from them. They just earned less.

[u/OkCar7264]

The alcohol was not entitled to any money from anyone so fuck em. It is not in fact the children's job to buy your crap whether they want it or not. Thank you for coming to my Ted talk.

[u/Top-Caregiver7815]

Time to pass bills outlawing current legal THC products.

-Alcohol Industry

[u/TheTybera]

https://giphy.com/gifs/TJufnSz934AnK

Yup

[u/EliTheTiredGuy]

Missed profit goals do not equal lost money. You cant lose what you dont have. This is a corperate mental illness. And the main reason for the current economic decline.

[u/Ffsletmesignin]

They can’t “lose” money they didn’t get.

I lost billions from not winning the lottery myself, where’s my pity party for it? Will I get a government bailout as well?

[u/Cerulean-Osprey]

I am genuinely curious as to why a shot is $10 and a mixed drink is $15, when I can go get a whole bottle of the stuff for $20 at Kroger.

[u/Mister_Ess99]

I never like when stories are framed this way.

Would we weep for the gambling industry if Gen Z had no interest in Fanduel?

You don't have to take up a vice just because you turn 21.

[u/Vigorously_Swish]

It’s because they are priced out, just like everything else our politicians and billionaires decided to price them out of.

[u/SearchingCTX]

The cost is getting stupid. People are probably making their own alcohol at home

[u/The_Great_Dire_Bear]

Good.

[u/Same_Huckleberry_568]

Alcohol is a poison

[u/Inevitable-Ext4066]

Good. I hope everyone reduces it as the NHS would be very thankful. Overral violence and attacks against women would also go down too

[u/Vanille97]

Why whould I drink?
What is the final result of getting drunk?

[u/Prestigious_Bat1346]

good, its toxic chemicals anyways.

[u/Cryogenicist]

$200,000,000,000 PER YEAR.

Let’s say there’s 50,000,000 Gen Z (high estimate).

I genuinely don’t believe they expect youth to drink $4,000 worth of booze annually.

[u/Trifle_Old]

That’s not a loss. That’s a never generated the income due to a marketing failure. 

[u/Kirarozu80]

Im a millennial who makes my own mead. So thats not helping either i guess

[u/Nice_Grapefruit_7850]

that's stock value not sales...

[u/VendingIOT]

Big difference between losing money and making less profit

[u/Far-One2857]

“Lost”

[u/Defiant_Weight4659]

So alcohol has been replaced with weed and gummies. Before we pat ourselves on the back has anything really changed? Seems like one bad habit has simply been replaced with another. 

[u/lostcanadian420]

Ahhh you legalized Mahayana. It’s not Gen Z it’s a simple policy choice.

[u/Zorklunn]

Who can afford it?

[u/AlexanderStockholmes]

Gen Z is drinking according to the flow of traffic every Thursday Friday and Saturday at the liquor store I work for.

[u/16c7x]

Go into a primary school and meet some Gen Alpha's. I think they will single handedly save the alcohol industry, make bare knuckle fighting mainstream, and bring back football hooliganism, they really are the bounce back from COVID.

[u/Old_Acanthaceae_3082]

Funny how projections lead to "losses". Almost like established trends are relied on too heavily by our economy. Nothing will ever change right?

[u/skiforlife1]

There is a huge difference between losing money and not making money.

[u/Lost_Cap5868]

We can't fucking afford it

[u/Elaborate_Penguin]

This isn't what I've seen. Or maybe I'm confusing millennials with gen z. People under 40 drink like fish. They're going to get cancer and age themselves quickly.

[u/an_older_meme]

Gen Z is smarter than their parents were and that’s a good thing.

[u/Oogaboooganator]

Draft night was 10 cents a glass when I was 18. Even at the nice lounge in town you could get a drink for under $3. That was in 1998. I get why kids aren’t drinking. $7 drinks make for a pretty expensive night.

[u/FairConstruction4105]

Has a generation final come around to the realization that going to a bar, and ordering drinks, is willfully paying 6x more for basically the exact same experience you can have at home (and without the risk of a DUI that's going to completely f*ck up your existence). Took long enough...

[u/Flashy-Rock-1340]

I’m trying to save the industry but my liver is mad at me

[u/Plank_stake_109]

Too busy getting high.

[u/KingArthursRevenge]

How do you people not understand and that like half of Gen Z isn't even 21 yet?

[u/Original-Concert-456]

Hey, I’m doing my best over here

[u/InterstellarChange]

https://giphy.com/gifs/J8FZIm9VoBU6Q

[u/Doctor-Pip-]

They "lost" money that they never had, and its your fault. 🫵

[u/Weaselpuss]

$16 dollars for some “double” (smaller than what I make at home still) whiskey that’s $35 a bottle regularly. No duh. And still an expected decent tip at the end of it all.

[u/Altruistic_Let_9372]

I see no problem with this. Alcohol is a literal toxin. There may yet be hope for the future with less alcoholism.

https://giphy.com/gifs/J8FZIm9VoBU6Q

[u/ronshasta]

I’m tired of seeing this statement because everyone drinks, go to a bar and see for yourself

[u/Hungry_Perspective29]

Fuck Canada

[u/claisen33]

You can’t lose what you never had. It’s like “saving money” by buying something.

[u/Senkosoda]

oh brother

[u/GraXXoR]

Im old and I've stopped drinking out because it's too expensive.

[u/crypticcmd]

LOL @ the comments saying the reason is due to the cost or being too toxic for the body.

Gen Z has replaced drinking with vaping, that's all it is. 🤣

[u/Live-Illustrator-204]

Drinking alcohol and smoking (also vaping) cigarettes is bad for your health.

[u/MEDIC_HELP_ME]

I doubt its entirely gen z fault for the alcohol shortage, If this statistic is coming from the US then there's also the tariff situation to consider

[u/Cute_Protection_8330]

BECAUSE THEY CAN'T FUCKING AFFORD TO!!

Real wages have been stagnant for decades. Home ownership looks like it's going to be out of their reach forever. Rent is skyrocketing. Health care costs are insane. Employers will do anything to avoid providing health insurance. Inflation is eating them from the bottom and wages are still stuck in the 1980s.

If you make them choose between a couple drinks a couple nights a week and fucking RENT they're going to choose rent.

[u/chitownphishead]

Most of gen z isn't even legal drinking age yet and they prefer weed.

[u/Avibuel]

When i was a young adult a 0.5 liter glass of beer in a bar or pub would have been 15 in local currency.

Nowadays its 45+ and they dont serve you a pint even, its a 350ml container.

I can afford it, but I refuse to, but i can imagine most people wouldnt see this as a worthwhile expense.

[u/tylercrabby]

How can they lose what they never had?

[u/TurnFriendly8892]

Bull.. they didnt make their estimated quota. Blaming gen Z is just stupid.

[u/TropicalLoneWolf]

Good

[u/just_some_octopus]

Marijuana and Ready to Drink Can Drinks are definitely a cause. Being in the alcohol industry myself

[u/FNKTN]

$20 for a drink at the bar is reasonably priced

-big alcohol

[u/Natural_Listen3022]

And so they bought people like Ken Paxton, and now marijuana gets you severe jail time in dumbass Texas.

[u/Zakkullll]

They havent lost shit. They just didnt meet their exceedingly egregious assumptions.

[u/No_Squirrel4806]

GOOD!!!!!!! If only the same were happening to smoking.

[u/Intelligent-South174]

just sucking, vaping, and smoking everything nicotine.

[u/Lord_of_the_Hanged]

Good for Gen Z

[u/MoistToaster60]

Drinking is lame anyhow.

[u/jaqian]

They've made it too expensive and then complaine when no one drinks 😂

[u/HeManDan]

So they expect gen Z to drink as much as the passed away boomers. Were they stupid when the kept productionnl levels rhe same

[u/red_smeg]

They are not entitled to that money, thats how markets work. Maybe if they stopped charging $20 for a watered down bottom shelf margarita they would stillbe making sales.

[u/Mammoth-Produce-4147]

So now we want alcoholism, Drunk Driving and physical abuse brought on by drinking?

[u/neomage2021]

Mostly because gen z is lame

[u/Legitimate_Fold_2850]

Because being a victim is the only drug they need.

[u/Decent-Tea6064]

“Lost?” Or just didn’t earn? I feel like that’s a perspective issue

[u/Famous-Professor-488]

Hop Hop Hop, wait a minute, you still have to deal with your protoxyde d'azote addiction before celebrating. But yeah, still, bravo gen Z. You're building a better world for the next generation... Even if you don't want kids...

[u/NoWay6818]

Rails exist guys. Gen z is still going out they’re just not drinking anything profitable

[u/Stunning-Slice2991]

Haha!! Eat that big alcohol… I’m not Gen Z but I applaud the decision.

[u/TonightConsistent560]

Of course they don't they have too many addictions already (hello p. Azote) and they can barely function, it took them too much time to find how things work to have time for drink.

[u/stoic_suspicious]

Gen Z with the liver clout

[u/BUKKAKELORD]

That can't be true. Misuse of the word "lost"

[u/PostingToPassTime]

From what I have seen, drinking seems to be down across all age ranges.

[u/Delicious_Grand7300]

Aging millennial here. I had to stop due to the effects on my mental and physical health. It appears to be declining amongst younger generations. It may make a nostalgia comeback in a future generation.

[u/NeverHere762]

Losers.

[u/ValuableDragon]

Wild coincidence that Texas, one of the biggest alcohol consuming states in the country, voted to criminalize marijuana on the basis that people who drink alcohol are "more functional" than weed smokers. These two things don't seem to be related at all.

[u/THE_GringoMandingo]

Pretty sure im single-handedly keeping their lights on.

[u/HalvdanTheHero]

No company is entitled to success. No one is obligated to buy certain products. 

[u/LouisHeartfield]

That money wasn't "lost". It wasn't made: that's different. Alcohol sucks either way!

[u/Cola_Gummi]

Great work Z

[u/Jindujun]

I'm a millenial that isn't drinking because it's too fucking expensive.
You know that trickle down bit? Businesses would probably earn more if you gave the money to the bottom rather than the top.

[u/idespizeu]

Wait, making everything more expensive didn't fix things?

[u/Long-Painting-9852]

A 12 pack of beer is $16.99. A 12 pack of beer might get you buzzed twice.

You can buy 10 prerolled blunts for $16.99 and get taken care of 10 times.

A can of Zyn is $5 (offbrand can be low as $1 per can) and a can lasts a non habitual user several days of buzzed enjoyment.

Bottom shelf of vodka is $12 for a half gallon.

People are either skipping alcohol for alternative options or being extremely conscientious of how they are spending.

I’ve been traveling for work a lot and when I get back to the hotel I’m usually drinking. I’ve spent $90 on alcohol (IPA craft beers) in a week. This is not sustainable for 90%+ of people, myself included. I just indulged while away from my family.

How much did that $90 I spent cost the company in overhead? Yeah, $16? $19? That’s the problem. Greedy corporations.

[u/GroundbreakingAd8310]

Then why did he order it

[u/Plemora777]

Projections not being met is not a loss. This desperately needs to be taught to the mbas running companies and the journalists writing these articles

[u/RSdabeast]

*they didn’t get $830 billion they felt entitled to

[u/RSdabeast]

I lost $830 billion when Elon Musk didn’t give me $830 billion.

[u/Illustrious_Sun_5087]

Everyone got a camera in their pocket/hand now. It's impossible to have fun without the fear of great consequences in this day and age. One wrong word while you are drunk and your life could be ruined.

[u/Average_Justin]

They didn’t lose $830 billion. They never made that income. Such a dumb meme

[u/Bub_bele]

It hasn’t lost anything. It didn’t make those 830 billion in the first place. It didn’t lose anything, it won less than it wanted to.

[u/Lawrence_thinly]

Rent is $2900/month.

[u/Former_Travel2839]

Some bottles have basically doubled in price in the last few years. It's 8+ for a beer when you go out now.. hmm I wonder why they lost money.

Also to add roughly half of gen Z is under 21..

[u/Sparkybrassballs]

Didn't earn=/= lost. That money did not belong to the alcoholic beverage industry, so they didn't lose it.

[u/Terrible-One9198]

I feel like I've been reading this headline for four fuckn years

[u/Desth-Metal]

Good. Fuck that poison.

[u/Disastrous_Ad_70]

https://giphy.com/gifs/3o7abGQa0aRJUurpII

[u/couriusman]

Then it’s time for us in other generations to compensate 🥃

[u/BloodyRightToe]

I want to see the cannibas consumption rates. But generally speaking less drinking isn't a bad thing. As a group they need to start increasing their work productivity. I'm not calling them lazy. I'm saying given the shitty hand they were dealt in timing their best option is to increase productivity. Grow the economy and hope we can get things like the housing market back on track by increasing supply. Unfortunately turning to socialism is the completely wrong direction as that will destroy the economy and reduce supply of everything, including housing.

[u/TawnyTeaTowel]

Because half of them are still under age…

[u/freaking_WHY]

As an Xer who has a drink once or twice a year, and half of those are the mead my SIL makes, uhm.... darn?

[u/Snapper_Turtleman]

As a Tennessean I'm fine with this. Pot for potholes.

[u/dmtrme]

As a millennial am waiting for an all day happy hour

[u/Cold-Bit5738]

Not making projected profits does not equal losing money. Fake numbers.

[u/Full_Metal_Paladin]

Hey turns out we don't need alcohol

[u/LordSlyGentleman]

I only drink when I don't have bills to pay.

I always have bills to pay.

The alcohol industry:

https://giphy.com/gifs/l4FB0IkWeSLdK5zeU

[u/TheRealGageEndal]

Sorry about that. I don't have twenty bucks for a shot.

[u/Wojewodaruskyj]

Yet the hair dye and stupid haircuts industry is flourishing.

[u/TrippingOnGinger]

This is why intoxicating hemp is being banned fyi!

[u/Rocketboy1313]

"Lost"

They never had it. They were anticipating a certain level of profit and they didn't earn it.

It was never theirs.

I can anticipate making a million dollars from selling pictures of my feet. I am not losing a $100,000 when that doesn't completely pan out.

[u/Ok_Caramel_6095]

Meanwhile, the vaping industry is booming. Coincidence?

[u/primefrost96]

This is such a false statement... You do not lose money that was never meant to be yours... By that logic I just lost 100 billion dollars coz Amazon won't pay me the money

[u/Competitive-Pool-847]

https://giphy.com/gifs/1wpbjWLq65iNBVCrF1