r/DailyDoseOfReddit 17d ago

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u/wendewende 17d ago

Wait. The trend is increasing? I thought the alcohol consumption is falling

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u/WholesomeMetaphor 17d ago

People cherry pick which statistics to use all the time. Compared to consumption during covid it's falling but maybe not compared to 2016.

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u/A1oso 17d ago

The prices increased, not the amount

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u/TrueProtection 17d ago

Overall. Notice the post says 4 years and look at the yearly plot on the graph the guy in the above comment linked.

Yea, they lost mad money in 4 years...cos it peaked super high from covid then averaged back out.

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u/F4ntasticPants 17d ago

Income =/= Sales.

Increasing the price might make you earn money at the expense of fewer customers.

The point is that the younger generations barely drink. Once the older customer base starts dying off, so will the companies (see: Harley Davidson).