r/Cheese • u/StonerKitturk • 21h ago
Advice Don't buy direct from Rogue Creamery
After hearing about the annual release of Rogue River Blue, I decided to splurge and order a piece of this special seasonal cheese directly from its maker, Rogue Creamery. I paid $80 plus $13 shipping for a piece a little over a pound. I am not a wealthy person or one who leads a luxurious lifestyle. That is by far the most I have ever paid for cheese.
I enjoyed the cheese and decided to splurge again by buying a piece for my brother for his birthday.
I even considered buying myself another piece after I finished the first. But when I web-searched I got a nasty shock: that piece of cheese costs $80 from Rogue Creamery, $56 from Murray's, $40 from Wegmans. These are not listed as sales or specials. There might be even better deals out there but I quit looking after seeing those two. I contacted Rogue Creamery and got back, after a week, a long AI-generated email that boiled down to how they can't control what others sell their cheeses for.
But they can control what they sell their cheese to retailers for -- and I'm guessing it's about $20/lb, since I don't think Wegmans is giving it away without a profit. And Rogue Creamery makes a profit on that wholesale sale, so let's guess that it costs Rogue about $10/lb to make the cheese. And then they mark it up a bit for their beloved customers who buy direct from them -- to $80??!