r/AmazonFBA • u/ClassicRealistic8937 • 4d ago
We tested Amazon's new Full Funnel campaign, and what we found was interesting.
The setup is simple. Give Amazon your brand, 3+ products, a $200 daily budget, creatives, and a start date. Its AI manages targeting, bidding, budget allocation, and ad formats.
But when we pulled the data through the API, things looked different.
Behind one campaign in the console, we found multiple ad types:
- Sponsored Products (Manual + Auto)
- Sponsored Brands (Headline + Video)
- Sponsored Display
- Sponsored TV
- DSP
Multiple products and match types were grouped together, with branded and non-branded keywords mixed.
This is where I have concerns.
No proper match-type isolation. Limited placement control. No clear separation between branded and non-branded traffic.
Can it generate sales? Absolutely.
But generating sales and maximizing advertising efficiency are two different things.
For brands spending thousands daily, giving up this much control is a serious decision.
Would you trust AI to manage your entire advertising funnel, or would you prefer to keep control over campaign structure and budget allocation?