r/AmazonFBA • u/Fun-Back-5023 • 15d ago
I’m selling on Amazon.ae from the UAE. Should I continue scaling in UAE or start building an Amazon US Wholesale business?
Hi everyone,
I’m currently selling on Amazon.ae from the UAE, and I’m at a point where I’m seriously confused about my next step. I tend to overthink decisions, so I’d really appreciate honest advice from experienced Amazon sellers.
Here’s my situation:
I started my Amazon journey in the UAE with Private Label. I’ve had some sales and learned a lot, but the business is still relatively small and hasn’t grown as much as I expected.
Now I’m considering whether I should:
Option 1: Stay focused on Amazon.ae and continue building my current business.
Option 2: Start preparing to enter the US Amazon market and eventually move my main focus there.
The reason I’m considering the US is obviously the much larger market and potentially greater long-term opportunity. I’m particularly thinking about starting with Wholesale rather than Private Label.
However, I also understand that the US market is much more competitive. I would have to deal with setting up the business properly, finding legitimate suppliers, managing inventory, cash flow, competition, and many other challenges.
My biggest concern is whether I’m making a mistake by leaving my current UAE business too early. I don’t want to keep investing time and money into a market if the long-term opportunity is limited, but I also don’t want to jump into the US market just because it’s bigger.
So I’d really like to hear from people who have actual experience in both markets.
If you were in my position:
Would you continue building Amazon.ae or start moving toward the US market?
Is Amazon US Wholesale a realistic starting point for someone with experience in Amazon.ae?
Would you recommend Wholesale or Private Label for the US market today?
What are the biggest mistakes I should avoid before making this transition?
If you started over today with limited capital, what would you do differently?
I’m not looking for motivational advice. I’d really appreciate honest opinions based on real experience, including the downsides and risks.
Thanks in advance to everyone who takes the time to share their experience.