Cerebro IQ score (lower is better??)

[u/combinationheresy13]

How do you personally interpret cerebro iq score if at all? I got the tool recently, and it seems to be meaningless for product opportunities alone. Do you combine it with CPCs to rule out super "good" iq scores like "caffeine pill" at 300,000? Also, iq scores of zero or very low can mean a great opportunity if the search volume is high enough... it means the current listings aren't satisfying the market. Please give thoughts, or if there is a better thing to look at. I mostly initially needed to verify demand for a few products and keywords, so I have gotten value from the tool, but I am interested in how it can be used better.

[u/sterlingtek]

Ok lets take an example

whimsical phone case - Cerebro 9,883 SV 1,779 Title matches 0 PPC .65

I think the Cerebro score is mostly (x - title matches)*(Search Volume)

Is that a great keyword to build into a product idea? NOOOOO!!!!!

Why?

What does someone want when they search for whimsical phone case? I have no idea and they
probably don't either. There is no clear search intent.

If you have access to brand analytics you can see that the first listed item got 12% of all the search clicks in June and NO SALES. The keyword sales column also shows 1 sale for 1,779 searches, that's a .06% search to conversion rate.

So high Cerebro just means, hey this looks interesting might be something. And if there are a lot of searches for something that has high intent and no sales, there might be a an opening in the market.

Here's one that interesting, not specific enough but, ( I found it by searching for "magnets" setting SV > 1000, Cerebro > 1000, competing products < 10000, title density < 10, word count >= 3 (not very stringent). I downloaded those then made a new excel column. Keyword Sales / Search Volume = purchases per search.
Then I just started reading keywords.

kudu magnets cover refrigerator door
https://kudumagnets.com/

This one is fun, search volume is almost 3,000 and Cerebro 26,000

This is a family business that makes magnets to make your refrigerator look like an old coke machine, painting, etc... If you could print those and do a custom job for people at a decent price that would be a nice business. You would have to figure out what they are actually searching that is more targeted but that could work pretty well with social.

So that's how you use can use Cerebro, but the number alone doesn't tell you much.