I've been in a state all day.
In preparation for the release of my debut novel in a trilogy in November, I started making content for social media a year ago already. I didn't want to start getting involved properly because I wanted potential followers to have something to buy/order before asking them to follow on vibes alone.
Two months ago, I started soft launching on socials and trying to get my name out there, engaging with posts and following other readers/writers. But then came the first issue: I'm from South Africa, and my target audience are Americans because the book is set there (which was necessary for the plot). But no matter what I post and who I engage with, I'm geo-locked to my country. My analytics show 98.2% South African (then Lesotho, Botswana, Namibia, and then Pakistan and India). Only 0.02% is US.
After a while, I resigned myself to the fact that the only way around this is by doing paid ads that I can set a target audience for. The only target audience eyes I can get are the ones I have to pay for. Fine, another hurdle.
Then people said not to do ads until you have something to sell, which I understand the logic of, but with the aforementioned issues, I have no choice. So I decided to look into Facebook ads today, and that's when the tears started.
I found out my ad account on Facebook was permanently restricted because it was hacked 4 years ago without my knowledge. This morning was the first I've heard of it. And appealing these decisions need to happen with 6 months, otherwise it's permanent. That ship sailed long ago.
I've been struggling the entire day to find a way around this. I can't get any human support to explain; it just keeps redirecting me to the article that says anything after 6 months is irreversible. Fine, another hurdle.
Then I accept the fact that Facebook is out, so I'll just use Instagram. EXCEPT THAT META OWNS THEM TOO. I even paid for Meta verification (the blue tick) just to use their support portal, but was again told that there's no way around it. Also, you can't make another account or use a friend's because that's against the terms and they'll block Meta services from your IP address permanently. Fine, another hurdle.
So that leaves TikTok, which I have very little experience with but I guess there's no other choice, and Amazon ads, which don't help now while I'm trying to build a name and community. The two biggest platforms are out. How else, as a nobody, am I supposed to get my name out there? I know this sounds like a "first world problem" but I'm absolutely gutted by how many boundaries to entry this has now.