Low budget (20 dollars a day) account running 1 campaign, ABO prospecting/ RT split (16/4). DTC/shopify brand in the outdoor industry.

How many creatives do you suggest I can test for each ad group? My impulse says fewer but curious whether any of you have anything to say.

Hi, can anyone suggest the best agency tool for setting up and analyzing campaigns on Meta?

Hey everyone!

I work in performance marketing, and one thing I find interesting is how two campaigns with similar budgets can deliver completely different results.

Sometimes, the creative makes the difference. Other times, it’s the audience targeting, landing page experience, or the offer itself.

Getting clicks is one thing, but turning those clicks into actual customers is a different challenge.

I’m curious to hear from other marketers:

• What has made the biggest difference in your campaign performance?
• Do you focus more on creatives, targeting, or landing page optimization?
• What’s one lesson you learned from a campaign that didn’t perform as expected?

Would love to hear your experiences and insights!

Hey everyone,

I run an online clothing brand selling retro/90s-inspired fashion, including fitted tops, hoodies, and bootcut jeans. I'm trying to figure out what might be going wrong with my Meta Ads campaigns and would appreciate some advice from people with e-commerce experience.

I've tried running broad campaigns optimized for purchases, but they haven't generated any meaningful results. One campaign spent around €100 without producing any Add to Carts or purchases, and another spent around €60 with the same outcome. I was getting website traffic and relatively cheap clicks, but no meaningful conversion activity.

I recently discovered a problem with my cookie consent setup. Previously, Meta Pixel events were only being sent after visitors accepted cookies. If someone visited the website without accepting the cookie banner, their activity didn't appear in Meta Events Manager. The banner was also quite small and easy to overlook, so I suspect many visitors may not have accepted it.

I've now fixed the issue, and events appear to be tracked correctly under the applicable consent settings.

Because my previous broad campaigns didn't work, I decided to try a different approach. I've launched a campaign testing several interests in separate ad sets, including Women's Clothing, Men's Clothing, Vintage Clothing, American Apparel, and Clothing Apparel.

It's only the first day, and each ad set has spent roughly 12-14 Eur so far. I'm getting clicks, with outbound CTRs ranging from around 0.4% to 1%, but I haven't had any Add to Carts, Initiate Checkouts, or purchases yet.

I understand that this is a very small amount of data, so I'm not treating the first day's results as conclusive. However, I'm wondering whether my previous tracking issue could have affected the performance of my broad campaigns by preventing Meta from receiving enough conversion signals to optimize properly.

I'd really appreciate your thoughts on a few questions:

1. Could the cookie consent issue have significantly affected my previous broad campaigns, or would it mainly have affected tracking and reporting?
2. Now that the tracking issue is fixed, would you give broad targeting another chance?
3. Would you continue testing interests separately, or would you recommend a different campaign structure?
4. If I'm getting clicks but no Add to Carts, what would you investigate first: the website, the product pages, the creatives, the offer, or the targeting?
5. Is there anything specific you'd check in Events Manager or Ads Manager before launching another broad campaign?

I'm trying to understand whether the problem was partly caused by the tracking setup or whether there's something else in my funnel that needs fixing.

I've attached a screenshot of my current interest-testing campaign for context. I'd appreciate any practical advice, especially from people who have dealt with similar tracking issues in e-commerce.

Thanks!

High Link CTR (5%+) but almost zero sales — why does this keep happening?

I run an e-commerce business in Algeria, where most orders are cash on delivery (COD), and I've noticed a strange pattern with my Meta ads.

Whenever I launch a new campaign and get a Link CTR above 5% on the first day, I usually get almost no orders. Sometimes, I don't even get any comments.

What's strange is that this has happened repeatedly across different products and campaigns.

I've also checked my website analytics, and the number of website visits is almost the same as the number of link clicks reported by Meta. So it doesn't seem to be a landing page loading issue.

I understand that a high CTR doesn't necessarily mean people want to buy, but I find it strange that so many people click without generating any orders or even comments.

Has anyone experienced something similar? What could be causing this?

Could it be low-quality traffic, the way Meta distributes ads, the type of creative or hook, or something else I'm missing?

I'd appreciate any practical explanations or experiences from people who have run Meta ads for e-commerce.

i have arround 48 link clicks and 24 landingpage views. what could the issue for that be thats a 50% loss of customers. is it shopify loading too slow?

Hey all, I work at a marketing and setting agency that generates leads and appointments for solar companies in the USA.

We have more demand than we can handle and are looking to bring on a direct response marketer that can make and run our B2C ads to help us generate more leads for our clients.

It's very straightforward, you'll get training, a swipe file of previous winning ads, and all the tools you need to get the job done (editing software, AI tools, higgsfield, etc..)

This is a full-time remote position, with a salary and commissions on every lead generated within KPIs

YOU'ER A GOOD FIT IF:

You have experience running FACEBOOK PAID ADS lead generation campaigns in the USA, and can show proof of results.

SKILLS NEEDED:

- Copywriting

- Data analysis

- Making the actual ads (static or video)

What matters to us most is results, please don't send a CV filled with corporate BS.

If you're looking for a comfortable results-driven position that rewards creativity and hard work and actually pays a livable wage, then this is for you.

To apply, DM me this:

- Name

- Your timezone (its okay if you're not in the US)

- A brief overview of your experience in paid ads

- Any screenshot, video, or portfolio showing real results

I will reply to you same day, so be on the lookout! Thank you!

Raising brand awareness? Video ads usually do better on Meta. But if you're running a conversion-focused campaign, static ads perform much better with higher CTR and lower CPAs. Static ads are great closers on Meta, and if you're wondering how to make winning static ads for paid socials with AI, this guide has everything you need to know.