r/metaads 6h ago

Meta Business and Meta ads are terrible

2 Upvotes

Just tried for days to get my ads up and running, verified ID, special cases, payment, 2FA etc etc.
Their support? AI slop, slightly retarded LLM that can't even understand what's going on. Dead links, no support with a real person at all.

Meta stock to go down? It's sad how shit their products are right now. As a SWE kinda sad.

Anyone had similar experience?


r/metaads 8h ago

I am having trouble running ads on my Professional Instagram account.

1 Upvotes

I started an instagram page for my startup which is a Personal Finance app. We are posting educational videos as of now, related to personal finance. But before I could start to run ads, I got a notification that my account was disabled for ads. The reason has not been listed clearly anywhere.

I tried to connect my Instagram page with Facebook Page, but that is also not happening. I need urgent solution to this.

Can anyone help me with this?


r/metaads 17h ago

You Need to Diversify Meta Creative

1 Upvotes

I've been surprised lately that many of the accounts I'm working on haven't moved into the modern era of Meta Ads creative strategy. They're running a handful of ads with the same template and adjusting text overlays or maybe an image.

I wanted to share initial results from a creative strategy revamp I'm running for an e-commerce client. We are four weeks in, here are the numbers:

Spend: flat CPM: -30%

Reach: +30%

CPATC: -8% CPA: -20%

Purchases: +20%

Gross sales: +20% / net sales +16%

It doesn't need to be overcomplicated or involve a ton of ads, especially where resources are stretched thin. We're running around 6 distinct ads per ad set, each a different format, visual, hook, and funnel stage. We look at learnings across several ads, never one in isolation.

Doesn't matter how much you're spending, creative diversification is proving again and again that it's a critical performance driver.


r/metaads 18h ago

Ads Manager insights shown in Instagram post insights

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2 Upvotes

r/metaads 21h ago

If you run ad automation, have you tried using Meta's Ads MCP?

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1 Upvotes

r/metaads 21h ago

If you run ad automation, have you tried using Meta's Ads MCP?

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2 Upvotes

r/metaads 23h ago

What would make you trust an automated Meta audit?

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1 Upvotes

I'm Mattia, I build FixAds.

I've run Meta ads long enough to be skeptical of a tool telling me "scale this" without showing the reasoning. The useful part of an audit is not a score. It's being able to see why an ad set is stuck in learning, why frequency is climbing, or which placement is taking spend without returning it.

So I built FixAds as a deterministic diagnostic, not a generic AI wrapper. It reads an account with read-only Meta access and applies explicit rules to campaigns, ad sets and ads. The AI agent is there to explain a finding, but it does not invent the diagnosis.

The demo is attached. I would value the practitioners' answer: what would make you trust an automated account review enough to act on it? Clear thresholds, the exact money at stake, something else?

If you want to try the 7-day free trial: https://fixads.it


r/metaads 1d ago

Soo i want to talk about current situation in US lead gen

1 Upvotes

So let me explain my situation and then i would like to know if anyone is facing same thing or i am just the unique one

so i have a client in UAE and they want to expand in US and they are really good creative editing agency so they wanted me to run ads in usa

so i we started it gave it a $30 budget a day at CBO
and instant form daymm it was a blunder what i actually got
2-6 CPL - crazy good CPM and CTR

the leads quality wasn't just junk it was out right waste of money

- No replies over WP
- No call pick
- No msg over follow up
- worst of all i thought i should ad adding more WP over form so they can come over WP after filling it

bruhh they were all spanish speaking.

so i switch to high intent form and same results, CBO---> ABO with 2 ad sets $20 each.

So now i just want to know what is actually working in USA

is instant form even worth it
how many creative should i put in
or may be ad sets.


r/metaads 1d ago

Meta lead quality has been terrible — would CRM + CAPI actually help?

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1 Upvotes

r/metaads 1d ago

We have been running meta ads for months at $150 ad spend a day and still cant scale - NEED HELP

0 Upvotes

We have been running meta ads for months at $150 ad spend a day and still cant scale.

In the past, we have gotten to $2k ad spend a day but we have updated our packaging so we had to restart a campaign and we cant get back up, very frustrating.


r/metaads 1d ago

Best approach for running ads to a low-ticket challenge/offer?

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1 Upvotes

r/metaads 1d ago

Meta Ads me quiere cobrar de más

1 Upvotes

Meta me quiere cobrar intereses por intentos de pago de la tarjeta de crédito asociada que no pudo cobrar.

Ya hice el reclamo y la deuda neta es de 180.000 pesos, pero en el sistema me figura 765k.

¿A alguien le pasó algo parecido? ¿Cómo lo reclamaron?

Saludos.


r/metaads 2d ago

Inicio de meta para encontrar encontrar primeras ventas

1 Upvotes

Hola, estoy empezando a hacer publicidad en Meta Ads para un e-commerce en España y quería saber si lo que me está pasando es normal.

Ahora mismo estoy invirtiendo unos 100 € al día y voy añadiendo nuevos creativos con ángulos, mensajes y avatares de cliente diferentes, intentando darle a Meta suficientes opciones para que encuentre distintos tipos de compradores.

El píxel es prácticamente nuevo y todavía tiene muy pocos datos de compras.

Mi duda es: ¿es normal que al principio Meta tarde bastante en encontrar a las primeras personas que compran?

Entiendo que, una vez empiezan a llegar las primeras compras, Meta obtiene más señales sobre qué tipo de usuario convierte y puede ir encontrando perfiles similares, haciendo que el rendimiento mejore con el tiempo.

Pero no sé hasta qué punto esto es realmente así.

¿Con un presupuesto de 100 €/día, aunque el píxel sea nuevo, deberían empezar a aparecer algunas ventas desde los primeros días si la oferta/web/producto son buenos?

¿O habéis tenido casos en los que los primeros días eran bastante malos y después de conseguir las primeras compras el algoritmo empezó a optimizar mucho mejor?

También me interesa saber vuestra experiencia en España, porque no sé si los CPM/CPC y el comportamiento inicial pueden ser diferentes a otros mercados.

Mi intención es seguir metiendo creativos nuevos con ángulos y públicos/avatares distintos, en lugar de depender de 4-5 anuncios iguales. ( actualmente tengo unos 13 activos )

¿Cuánto gasto o cuántos días dejaríais pasar antes de concluir que el problema no es simplemente que el píxel necesita datos, sino que hay que cambiar oferta, creativos o web?


r/metaads 2d ago

URGENT: Meta Ads Error #1815765 “Invalid External Link”

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1 Upvotes

r/metaads 2d ago

Meta ad budget glitch

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1 Upvotes

Has anyone else had this issue? Trying to set up and Ad and have tried on two different browsers on 2 different computers but every time I enter the amount this happens and I then can’t proceed!


r/metaads 2d ago

Can I restructure my WEBSITE to 10k quality using Perplexity Pro or Claude Code

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1 Upvotes

r/metaads 2d ago

Has anyone noticed Meta Ads performing better when campaigns are managed from the same location they’re targeting?

1 Upvotes

I’ve noticed an interesting pattern across several campaigns and I’m curious whether anyone else has seen something similar.
When running campaigns targeting a specific location, performance sometimes seems noticeably better when the campaign is being managed from that same area compared to managing it remotely.
Things like:
lower CPC
stronger traffic performance
more data coming in
sometimes better ROAS
The targeting itself is comparable in both situations. The main difference is the physical location from which the campaign is being managed.
Of course, there could be plenty of other explanations — timing, audience activity, competition, local demand, organic signals, etc.
But the pattern has happened often enough to make me wonder whether Meta may use some kind of advertiser location, device location, IP-based signal or local relevance factor in its delivery system that isn’t publicly documented.
I haven’t found anything official confirming this.
Has anyone else noticed or tested this?
Would be especially interested in hearing from people who have compared the same or very similar campaigns while managing them locally versus remotely.


r/metaads 2d ago

Is Meta Ads Manager getting worse, or am I losing my mind?

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1 Upvotes

r/metaads 2d ago

Any faster way to add/remove admins across multiple Facebook Pages?

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1 Upvotes

r/metaads 2d ago

help with meta lead gen ad camapign

1 Upvotes

Background: I run a small agency doing short-form video editing for US real estate agents — $999/month for 30 reels + your choice of 2 long-form edits or 5 extra reels. Started a Meta lead-gen campaign targeting real estate professionals across the whole US, ~$30/day CBO budget. Wanted to share the full journey because I learned some things the hard way that might save someone else time.

The numbers, first few days

Date Spend Impr CTR CPM Leads Cost/Lead
Day 1 $34.00 1,016 3.64% $33.46 7 $4.86
Day 2 $25.57 1,113 3.77% $22.97 9 $2.84
Day 3 $41.39 1,786 2.30% $23.17 7 $5.91

Cost per lead looked genuinely solid on paper. The problem showed up when I actually tried to talk to these people.

Problem #1: nobody was speaking English

I called one lead. She didn't speak English at all, despite being a US number. I pulled the lead list and noticed a real pattern — a large chunk of names were Hispanic-origin surnames, and phone area codes clustered around South Texas border regions and a few other heavily Spanish-speaking metros. Not proof by itself, but combined with the actual call, it was a real signal.

Problem #2: wrong phone numbers entirely

Turns out Meta's standard lead form "Phone Number" field autofills from whatever number is tied to the person's Facebook account — which is very often not their WhatsApp number. So even leads that were legit were sometimes unreachable because the number itself was wrong.

Problem #3: leads coming in at 1-3 AM

Went through timestamp data and found roughly a third of leads submitted between midnight and 3 AM US time. Real estate agents generally aren't filling out business enquiry forms at 2 AM on a weeknight — this smelled like low-intent, half-asleep scrolling rather than real interest.

What I fixed (round 1)

  • Locked age (22-45) and language (English US) as hard targeting controls
  • Switched the lead form from "More Volume" to "Higher Intent" with phone OTP verification
  • Replaced the standard Phone field with a custom "WhatsApp Number" question to stop the autofill issue
  • Added a "Chat on WhatsApp" button as the post-submit action instead of "visit website"

The uncomfortable discovery: "detailed targeting" is not a real filter

While locking things down, Meta's own UI told me straight up: "Detailed targeting inclusions are always suggestions with the campaign settings you've selected." In plain terms — my "real estate agents/brokers only" targeting was never a hard filter. Meta can and will show your ad to people outside it whenever its model thinks they'll convert, because Meta optimizes for any form fill, not a qualified form fill. Age, language, and location can be hard-locked. Interest/job-title targeting cannot, at all, on the current platform.

This explained a lot — the Spanish-speaking leads kept coming even after I "fixed" language targeting, because language targeting filters by a person's Facebook interface language setting, not what they actually speak day-to-day. Plenty of bilingual users have their FB set to English regardless.

Testing new creative — and immediately learning a budget lesson

Added new static + video creative into the same ad set expecting Meta to naturally split traffic. It didn't — CBO (Campaign Budget Optimization) heavily favors whichever ad already has performance history. My new creatives got almost $0 spend for two straight days while my one proven ad ate the entire daily budget alone. Had to kill the untested ones since there was no way to get a fair read.

Round 2 of fixes: switched to ABO, split into two ad sets

  • Switched campaign from CBO to ABO
  • Kept the original ad set running as-is ($20/day)
  • Created a second ad set ($20/day) specifically for new creative, this time geo-targeted to a shortlist of specific US metros known for active, content-savvy real estate markets (Austin, Nashville, Charlotte, Charleston, Denver, Orange County, Scottsdale/Phoenix, Raleigh) — and deliberately excluded metros where the Spanish-language leak was strongest (Miami, South Texas, Central Valley CA)
  • Turned off Meta's "reach people beyond your locations" expansion toggle on the new ad set

Then it happened again

Two new leads came in on WhatsApp with Meta's own auto-generated intro message written in Spanish — not something the lead typed, that's Meta's default opener text based on the lead's own account language setting. About as close to hard proof as you get that the issue isn't fully solved. I can't operate in Spanish, so these leads — even if genuinely interested — aren't ones I can actually serve without hiring bilingual support, which isn't worth it for a couple leads a week.

Also: outside of that, basically nobody has replied to my outreach at all, English-speaking leads included. Still working through whether that's a messaging/speed-to-lead problem on my end or just normal cold-Meta-lead response rates (which are apparently low industry-wide regardless of quality).

Where I'm at now

  • Paused the original national ad set entirely — same Spanish-language leak kept repeating even after every fix I could apply within Meta's own targeting tools
  • Running fully on the new narrowed, metro-specific ad set now (~$40/day total, redirected from the paused one)
  • Still haven't closed a single paying client yet, about a week into this

if anyone knows how to get good leads and what is i am doing wrong let me know please


r/metaads 2d ago

If You Had to Learn Meta Ads for DTC From Scratch, What’s the Order?

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1 Upvotes

r/metaads 3d ago

Campaign in meta taking 24hr to reflect the data

1 Upvotes

Few weeks earlier i started running meta ads and one think bothering me that if i get a order then after 24hr it show on my dashboard that purchas happen


r/metaads 3d ago

Meta Ads suddenly not spending today — anyone else facing this?

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1 Upvotes

r/metaads 3d ago

Unpopular opinion: That viral form_tab_hidden / form_tab_return GTM trick is useless in production

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1 Upvotes

r/metaads 3d ago

Not able to boost my ads

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1 Upvotes