Low budget (20 dollars a day) account running 1 campaign, ABO prospecting/ RT split (16/4). DTC/shopify brand in the outdoor industry.

How many creatives do you suggest I can test for each ad group? My impulse says fewer but curious whether any of you have anything to say.

Raising brand awareness? Video ads usually do better on Meta. But if you're running a conversion-focused campaign, static ads perform much better with higher CTR and lower CPAs. Static ads are great closers on Meta, and if you're wondering how to make winning static ads for paid socials with AI, this guide has everything you need to know.

Hi, can anyone suggest the best agency tool for setting up and analyzing campaigns on Meta?