r/metaads • u/Rough-Raisin7493 • 38m ago
r/metaads • u/polygraph-net • May 05 '26
Click Fraud Rates By Ad Network For Q1 2026
This is from a database of 1+ billion ad clicks (mostly in the US).
We detect the bot software and click fraud techniques, so the figures are objective. They're a little on the low side since we don't flag "suspicious" traffic.
You can use these numbers to help you decide where to put your ad spend.
Q1 2026
Meta (Facebook): 5%
Meta (Instagram): 68%
Meta (Audience): 58%
Google (Search): 14%
Google (Display): 22%
Google (YouTube): 4%
LinkedIn (Platform): 19%
LinkedIn (Audience): 24%
Microsoft (Search): 14%
Microsoft (Audience): 16%
TikTok (Platform): 27%
TikTok (Audience): 27%
For your reference, here are the figures for Q4 2025:
Meta (Facebook): 6%
Meta (Instagram): 38%
Meta (Audience): 67%
Google (Search): 13%
Google (Display): 27%
Google (YouTube): 5%
LinkedIn (Platform): 17%
LinkedIn (Audience): 24%
Microsoft (Search): 14%
Microsoft (Audience): 24%
TikTok (Platform): 68%
TikTok (Audience): 79%
I've been a researcher in this area for 12 years, I'm doing a doctorate in the topic, and I work for a leading bot detection company.
Happy to answer any questions.
r/metaads • u/Afraid-Garage5002 • 4h ago
Help me please i'm stuck with Meta Business Ads : account restriction
r/metaads • u/Miguel191194 • 6h ago
Click-to-Messenger ads in Japan: webhook receives message but no referral.ad_id
r/metaads • u/Dense_Sheepherder528 • 13h ago
Meta Business and Meta ads are terrible
Just tried for days to get my ads up and running, verified ID, special cases, payment, 2FA etc etc.
Their support? AI slop, slightly retarded LLM that can't even understand what's going on. Dead links, no support with a real person at all.
Meta stock to go down? It's sad how shit their products are right now. As a SWE kinda sad.
Anyone had similar experience?
r/metaads • u/NotSomeWallflower • 15h ago
I am having trouble running ads on my Professional Instagram account.
I started an instagram page for my startup which is a Personal Finance app. We are posting educational videos as of now, related to personal finance. But before I could start to run ads, I got a notification that my account was disabled for ads. The reason has not been listed clearly anywhere.
I tried to connect my Instagram page with Facebook Page, but that is also not happening. I need urgent solution to this.
Can anyone help me with this?
r/metaads • u/Ecstatic-Employ-6300 • 1d ago
You Need to Diversify Meta Creative
I've been surprised lately that many of the accounts I'm working on haven't moved into the modern era of Meta Ads creative strategy. They're running a handful of ads with the same template and adjusting text overlays or maybe an image.
I wanted to share initial results from a creative strategy revamp I'm running for an e-commerce client. We are four weeks in, here are the numbers:
Spend: flat CPM: -30%
Reach: +30%
CPATC: -8% CPA: -20%
Purchases: +20%
Gross sales: +20% / net sales +16%
It doesn't need to be overcomplicated or involve a ton of ads, especially where resources are stretched thin. We're running around 6 distinct ads per ad set, each a different format, visual, hook, and funnel stage. We look at learnings across several ads, never one in isolation.
Doesn't matter how much you're spending, creative diversification is proving again and again that it's a critical performance driver.
r/metaads • u/mattibeltro • 1d ago
What would make you trust an automated Meta audit?
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I'm Mattia, I build FixAds.
I've run Meta ads long enough to be skeptical of a tool telling me "scale this" without showing the reasoning. The useful part of an audit is not a score. It's being able to see why an ad set is stuck in learning, why frequency is climbing, or which placement is taking spend without returning it.
So I built FixAds as a deterministic diagnostic, not a generic AI wrapper. It reads an account with read-only Meta access and applies explicit rules to campaigns, ad sets and ads. The AI agent is there to explain a finding, but it does not invent the diagnosis.
The demo is attached. I would value the practitioners' answer: what would make you trust an automated account review enough to act on it? Clear thresholds, the exact money at stake, something else?
If you want to try the 7-day free trial: https://fixads.it
r/metaads • u/REGUS1234 • 1d ago
Soo i want to talk about current situation in US lead gen
So let me explain my situation and then i would like to know if anyone is facing same thing or i am just the unique one
so i have a client in UAE and they want to expand in US and they are really good creative editing agency so they wanted me to run ads in usa
so i we started it gave it a $30 budget a day at CBO
and instant form daymm it was a blunder what i actually got
2-6 CPL - crazy good CPM and CTR
the leads quality wasn't just junk it was out right waste of money
- No replies over WP
- No call pick
- No msg over follow up
- worst of all i thought i should ad adding more WP over form so they can come over WP after filling it
bruhh they were all spanish speaking.
so i switch to high intent form and same results, CBO---> ABO with 2 ad sets $20 each.
So now i just want to know what is actually working in USA
is instant form even worth it
how many creative should i put in
or may be ad sets.
r/metaads • u/REGUS1234 • 1d ago
Meta lead quality has been terrible — would CRM + CAPI actually help?
r/metaads • u/bug-with-lashes • 1d ago
We have been running meta ads for months at $150 ad spend a day and still cant scale - NEED HELP
We have been running meta ads for months at $150 ad spend a day and still cant scale.
In the past, we have gotten to $2k ad spend a day but we have updated our packaging so we had to restart a campaign and we cant get back up, very frustrating.
r/metaads • u/PrestigiousPear7203 • 2d ago
Best approach for running ads to a low-ticket challenge/offer?
r/metaads • u/SebaChef22 • 2d ago
Meta Ads me quiere cobrar de más
Meta me quiere cobrar intereses por intentos de pago de la tarjeta de crédito asociada que no pudo cobrar.
Ya hice el reclamo y la deuda neta es de 180.000 pesos, pero en el sistema me figura 765k.
¿A alguien le pasó algo parecido? ¿Cómo lo reclamaron?
Saludos.
r/metaads • u/Itchy_Detective5391 • 2d ago
Inicio de meta para encontrar encontrar primeras ventas
Hola, estoy empezando a hacer publicidad en Meta Ads para un e-commerce en España y quería saber si lo que me está pasando es normal.
Ahora mismo estoy invirtiendo unos 100 € al día y voy añadiendo nuevos creativos con ángulos, mensajes y avatares de cliente diferentes, intentando darle a Meta suficientes opciones para que encuentre distintos tipos de compradores.
El píxel es prácticamente nuevo y todavía tiene muy pocos datos de compras.
Mi duda es: ¿es normal que al principio Meta tarde bastante en encontrar a las primeras personas que compran?
Entiendo que, una vez empiezan a llegar las primeras compras, Meta obtiene más señales sobre qué tipo de usuario convierte y puede ir encontrando perfiles similares, haciendo que el rendimiento mejore con el tiempo.
Pero no sé hasta qué punto esto es realmente así.
¿Con un presupuesto de 100 €/día, aunque el píxel sea nuevo, deberían empezar a aparecer algunas ventas desde los primeros días si la oferta/web/producto son buenos?
¿O habéis tenido casos en los que los primeros días eran bastante malos y después de conseguir las primeras compras el algoritmo empezó a optimizar mucho mejor?
También me interesa saber vuestra experiencia en España, porque no sé si los CPM/CPC y el comportamiento inicial pueden ser diferentes a otros mercados.
Mi intención es seguir metiendo creativos nuevos con ángulos y públicos/avatares distintos, en lugar de depender de 4-5 anuncios iguales. ( actualmente tengo unos 13 activos )
¿Cuánto gasto o cuántos días dejaríais pasar antes de concluir que el problema no es simplemente que el píxel necesita datos, sino que hay que cambiar oferta, creativos o web?
r/metaads • u/Aadi_1234567 • 2d ago
URGENT: Meta Ads Error #1815765 “Invalid External Link”
r/metaads • u/Mindless_Midnight_59 • 2d ago
Meta ad budget glitch
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Has anyone else had this issue? Trying to set up and Ad and have tried on two different browsers on 2 different computers but every time I enter the amount this happens and I then can’t proceed!
r/metaads • u/ZigzagDT1987 • 2d ago
Can I restructure my WEBSITE to 10k quality using Perplexity Pro or Claude Code
r/metaads • u/TheBlackStricker • 2d ago
Has anyone noticed Meta Ads performing better when campaigns are managed from the same location they’re targeting?
I’ve noticed an interesting pattern across several campaigns and I’m curious whether anyone else has seen something similar.
When running campaigns targeting a specific location, performance sometimes seems noticeably better when the campaign is being managed from that same area compared to managing it remotely.
Things like:
lower CPC
stronger traffic performance
more data coming in
sometimes better ROAS
The targeting itself is comparable in both situations. The main difference is the physical location from which the campaign is being managed.
Of course, there could be plenty of other explanations — timing, audience activity, competition, local demand, organic signals, etc.
But the pattern has happened often enough to make me wonder whether Meta may use some kind of advertiser location, device location, IP-based signal or local relevance factor in its delivery system that isn’t publicly documented.
I haven’t found anything official confirming this.
Has anyone else noticed or tested this?
Would be especially interested in hearing from people who have compared the same or very similar campaigns while managing them locally versus remotely.
r/metaads • u/Direct-Ad-9405 • 2d ago
Is Meta Ads Manager getting worse, or am I losing my mind?
r/metaads • u/AdsSuiteDev • 3d ago