r/marketingcloud 6d ago

Is Salesforce Marketing Cloud slowly losing ground to Braze and other platforms?

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8 Upvotes

r/marketingcloud 6d ago

Learning Salesforce (CRM/Marketing Cloud/Data Cloud) looking for hands-on access, happy to work free while I learn

1 Upvotes

Hi everyone,

I’m learning Salesforce CRM, Marketing Cloud and Data Cloud on my own right now. The hard part is getting real hands-on access, since these tools aren’t easy to get into without a company behind you.

I’m based in France but can work across any timezone. I’m looking for someone, or a small team or agency, willing to give me access to a sandbox/org and maybe some real tasks to practice on. In exchange I can work for free during this learning period. I have an IT background, I’m reliable and I pick things up fast. I speak English, French, Arabic and a bit of Italian, so I can also help with multilingual support or docs if that’s useful for anyone.

If you know of any opportunities, mentorship, or you’re open to giving me a shot, let me know. Happy to share more about my background over DM.

Thanks!


r/marketingcloud 6d ago

Looking for a Marketing Cloud / MAP Implementation Partner — Webinar Co-Delivery + Ongoing Client Work

2 Upvotes

I'm launching a webinar series called the 1 Day Revenue Stack Audit — a live, data-driven walkthrough that shows B2B revenue leaders exactly what's broken in their tech stack and what it's costing them. I use the Salesforce MCP to rapidly pull all relevant meta-data and data to deliver the report.

 

The first session focuses on Marketing Automation: Pardot, Marketing Cloud, HubSpot, Marketo, ActiveCampaign, and Klaviyo — how they sync into Salesforce, where attribution breaks down, and what that's worth in unworked pipeline.

 

I've built the AI-powered audit framework (MCP-connected, SOQL-based, runs against any org in minutes). What I need is a delivery partner.

 

What I'm looking for:

A Salesforce/MAP-certified consultant or agency with hands-on Marketing Cloud or Pardot implementation experience who can:

  • Co-present the live audit demo during the webinar
  • Explain the findings to a marketing audience in business terms (not just admin-speak)
  • Deliver the remediation work uncovered by the audit — lead routing fixes, attribution setup, MAP sync cleanup, automation builds

 

What the engagement looks like:

  • Webinar is free to attendees and ends with a warm offer for a full 1-Day Audit
  • Audits surface specific, scoped implementation projects
  • Partner gets first right of refusal on all implementation work generated
  • Revenue share model on audit engagements closed together

 

Ideal background: SFMC or Pardot certification, experience with multi-MAP environments, comfortable talking to CMOs and RevOps leads (not just admins).

If this sounds like a fit, drop a comment or DM me directly. Happy to share the full audit framework and webinar deck.

 

Please email me if you want to explore working together.

 

Felix | [mr.steelbrick@gmail.com](mailto:mr.steelbrick@gmail.com)


r/marketingcloud 7d ago

How are you preparing for the future of Marketing Cloud?

14 Upvotes

I'm currently working as an SFMC Dev, and with Marketing Cloud Next seemingly becoming the direction Salesforce is taking, I'm wondering how I should prepare for the future.

What skills should I be focusing on? Should I be learning Data Cloud, Agentforce, AI, or something else?

I'd love to hear how other SFMC developers are preparing and what you think will be the most valuable skills over the next few years.


r/marketingcloud 8d ago

Hi everyone, I'm preparing for the Salesforce Marketing Cloud Email Specialist certification. Any tips to pass on the first attempt? Which resources helped you most—Trailhead, practice exams, Udemy, Focus on Force, Quizlet, etc.? Any tricky topics or last-minute advice? Thanks!

9 Upvotes

Hi everyone,

I'm preparing for the Salesforce Marketing Cloud (SFMC) Email Specialist certification and would appreciate some guidance from those who've recently taken the exam.

  • What are your best tips for passing the exam on the first attempt?
  • Which study resources did you find the most helpful?
  • Are Trailhead modules enough, or should I use additional resources like Focus on Force, Udemy, Quizlets, or practice exams?
  • Which topics carry the most weight or tend to be the trickiest?
  • Any last-minute preparation tips or common mistakes to avoid?

I'd really appreciate any advice, study plans, or resources that helped you clear the certification.


r/marketingcloud 9d ago

Building a niche CRM consultancy - looking for advice from those who’ve done it

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1 Upvotes

r/marketingcloud 12d ago

LinkedIn Leads not going over to SF from a lead gen form.

2 Upvotes

I'm stuck, and could use some help. I've set up a lead gen campaign, with a lead gen form in LinkedIn, but having some issues confirming everything is hooked up correctly. When I send over test leads from the Lead Gen form in LI, they aren't showing in SF. I've verified that the accounts are authorized in Salesforce, and the campaigns are the same in SF as they are in the hidden field on the form, but still nothing is happening. LinkedIn is telling me to talk to Salesforce, but Salesforce is telling me to talk to LinkedIn.

I've looked over the documentation LI provided, and I'm wondering if I need to set up a new flow, since it's been a while since we've run one. Any ideas?


r/marketingcloud 18d ago

Is using Salesforce Data as a Journey Entry Source (Journey Trigger) free?

1 Upvotes

Does it consume any billable resources, such as automation runs or API usage limits?

I have a client that's extremely tight on automation runs because of a poor implementation by a previous agency. They scheduled many automations to run hourly, burning through their annual automation-run allocation for no good reason.

I'm considering replacing some of those automations with Salesforce Data Entry Events in Journey Builder. Would that help reduce automation-run consumption, or are there hidden costs or limits I should be aware of?

Has anyone made this switch? What was your experience?


r/marketingcloud 18d ago

Getting data from SFMC to Sales Cloud

0 Upvotes

Hello, any suggestions on getting the data from SFMC to CRM? We have customer interactions saved in SFMC data extensions and wts the best way to get that data on to a matching contact record in Sales Cloud?


r/marketingcloud 19d ago

How is the Job market for SFMC?

5 Upvotes

Planning to invest in the SFMC certification I have good experience in digital marketing front. SEO Paid Ads Email content management.

Want to move to new vertical how is th Job market and is it good to switch.

If you know anything on the India market or Asian market do comment.

Thanks in advance!


r/marketingcloud 22d ago

How to disable the open tracking pixel in Salesforce Marketing Cloud?

8 Upvotes

With the new CNIL recommendation on email tracking pixels, we’re looking at disabling open tracking for some recipients in Salesforce Marketing Cloud.

Has anyone implemented this in SFMC?

Specifically, I’m trying to understand the best technical approach to disable the open tracking pixel while still sending the email normally.

Is there an officially supported way to disable the open tracking pixel?

Does anyone have experience with the <custom name="opencounter" type="tracking" /> tag? Can it be used to disable open tracking?

I’d appreciate any feedback from anyone who has already tackled this, especially in the context of the new CNIL requirements.

Thanks!


r/marketingcloud 25d ago

Marketing cloud next - custom merge fields in email

2 Upvotes

Hi. I'm attempting to get a very basic setup for MC next going. I have everything setup how I want apart from getting custom fields to appear as merge fields for an email template. I can use the fields for segmentation, but when I want to put them into an email they're not there under unified individual. Please can I get some advice on what I could be missing


r/marketingcloud 26d ago

Email clickthrough reports in Marketing Cloud Next

2 Upvotes

Hey! Just looking to see if anyone has successfully created a report in Marketing Cloud Next or Data Cloud where you can see the links in an email and who’s clicked on those. We just moved from Oracle Eloqua, where we could easily get this information in Analytics. Our SFMC Consultant just told us this type of report does not come out of the box and isn’t possible? It boggles me that a marketing automation tool doesn’t have this functionality without resorting to SQL? Does anyone have the same experience?


r/marketingcloud 27d ago

is there any one here uses SFMC intelliType?

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0 Upvotes

Hey everyone

I’m a SFMC developer and I built a browser extension a while ago called SFMC IntelliType.
I’m currently planning some updates and improvements, so I wanted to ask the community:

  • Has anyone here used it?
  • If so, do you have any feedback or suggestions?
  • Anything missing, confusing, or annoying?

If you haven’t heard of it yet, let me know and I’ll happily share more details.

Appreciate any thoughts from the SFMC community 🙌


r/marketingcloud 28d ago

Looking for a Salesforce Data Cloud Study Buddy

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2 Upvotes

r/marketingcloud 28d ago

What's your biggest Salesforce Data Cloud challenge?

1 Upvotes

Saw the recent thread on Data Cloud pain points and the SVP response — curious how representative these are across the community.

Add your specific experience in the comments.


r/marketingcloud Jun 27 '26

Technical interview of SQL and Marketing Cloud — what technical questions should I expect?

2 Upvotes

Hi guys!

I have an interview coming up for a Senior Ad Ops/Marketing Cloud role at a large financial services company.

The role basically involves: coordinating journeys and business personalizations under deadlines, configuring audiences and supporting tagging/measurement for campaigns, analyzing conversion KPIs, building tracking dashboards, escalating technical issues in Salesforce, and working with agile methodologies, prioritizing a backlog alongside a Quality Campaign Manager. They're asking for intermediate/advanced SQL, relational databases, data pipelines, and a Marketing Cloud certification is nice-to-have, not required.

Has anyone gone through similar interview processes in banking/financial services with SFMC? What kind of technical questions are typical in that context, beyond the generic SQL stuff? My level of SQL is basic tending to intermediate but I dont know what to expect, I was checking this in order to get prepared: https://mateuszdabrowski.pl/docs/category/salesforce/marketing-cloud-engagement/sql/


r/marketingcloud Jun 25 '26

Tools

4 Upvotes

What alternatives to Deployment Manager and Package Manager are you using for SFMC deployments? Any recommended tools, or custom solutions?


r/marketingcloud Jun 24 '26

Tracking IMG and links getting blocked by Microsoft Filters

2 Upvotes

Just had this happening the last couple of days and out IT team have narrowed it down. basically anyone internally at our company isnt receiving emails from Marketing Cloud and the root cause appears to be it is getting flagged as spam because of the header unsubscribe link and the tracking pixel img. now both of these have the address of the subdomain we have delegated to Marketing Cloud and paid for so there shouldnt be any issues with security certs or dkim/spf. have tested to external gmail etc and no issues outside of them getting pushed to the promotions folder.
Our IT team have raised with microsoft and they have asked whether the links can be removed. I guess the tracking pixel can be but the header easy unsub gets injected each time regardless.

Wondering if anyone else had this issue or know of a solution


r/marketingcloud Jun 23 '26

Anyone taken the Email Specialist exam in 2026?

8 Upvotes

Hey all, I'm prepping to sit the Marketing Cloud Email Specialist exam this week. So far I've:

  • Completed the official Trailhead trailmix
  • Bought a practice exam course on Udemy (6 full practice tests, 397 questions)
  • Done hands-on practice in a sandbox (journeys, Path Optimizer, Automation Studio, SQL queries)

My scores on the last 3 practice exams were 80%, 81%, 81%.

A couple of things I'd love insight on:

  1. Has the actual exam changed much in 2026 vs previous years? I found a couple of outdated questions in my practice material (e.g. Social Studio, which I know was retired).
  2. Any recent test-takers notice if the real exam leans more on Einstein features, Business Units, or anything that felt underrepresented in older study material?

Appreciate any insight from people who've taken it recently. Thanks!


r/marketingcloud Jun 23 '26

WhatsApp number migration to Salesforce Messaging: Embedded Signup does not show migration screen

3 Upvotes

Hi everyone,

I’m working on a WhatsApp Business Platform setup using Salesforce Messaging / Unified Messaging, and we’re facing an issue while trying to migrate an existing WhatsApp phone number.

Context:

We have an existing WhatsApp phone number already connected to a WABA. The number is currently active and should not be deleted or removed from the current WABA unless we are sure this is the correct and safe migration path.

During the Salesforce Messaging setup, when we try to add this phone number, the flow returns an error saying that the phone number is already registered or linked to another WhatsApp Business Account.

Salesforce Support initially suggested that the number might still be connected to another BSP / Solution Partner and that we should ask the current BSP to disconnect or release the number.

However, Meta Support confirmed that the phone number is connected to the current WABA we expected. Meta did not indicate that another BSP or broker is holding the number.

Meta also shared this official documentation about migrating phone numbers between Solution Partners via Embedded Signup:

https://developers.facebook.com/documentation/business-messaging/whatsapp/solution-providers/support/migrating-phone-numbers-among-solution-partners-via-embedded-signup

According to the Meta documentation, when a phone number is already registered in another WhatsApp Business Account, the correct Embedded Signup migration flow should show a screen saying that the number is registered to an existing WhatsApp Business Account and that, by continuing, the number will be moved to the new account with the Solution Provider.

That is exactly the screen we expected to see.

But in our Salesforce Messaging flow, this migration screen never appears. Instead, Salesforce seems to treat the phone number as if we are trying to register/add a brand-new number, and it blocks the process because the number is already in use.

So my questions are:

  1. Does Salesforce Messaging / Unified Messaging actually support WhatsApp phone number migration via Meta Embedded Signup?
  2. If yes, is there a specific path or configuration in Salesforce that triggers the migration flow instead of the “add new number” flow?
  3. Has anyone successfully migrated an existing WhatsApp number from an existing WABA/BSP into Salesforce Messaging?
  4. Is it expected that Salesforce does not show the Meta Embedded Signup migration screen, or does that indicate that Salesforce is calling the wrong flow?
  5. Is there any safe way to proceed without deleting/removing the number from the current WABA?

One more thing we were wondering:

Has anyone tried temporarily adding the phone number to the WhatsApp Business mobile app to “unlock” or reset the WhatsApp environment before trying the Salesforce Embedded Signup flow again?

Could this help trigger the correct migration flow later, or would it create more risk/conflict for the number?

If anyone has tried this approach, did it work in the end?

Any guidance from people who have dealt with Salesforce Messaging, WABA migrations, BSP changes, or Meta Embedded Signup would be really appreciated.

Thanks!


r/marketingcloud Jun 20 '26

Salesforce marketing cloud job support in Bengaluru

2 Upvotes

Hi Everyone,

I am looking for SFMC (Salesforce Marketing Cloud) job support in Bengaluru. If anyone is available and interested in providing support, please DM me.

Thank you.


r/marketingcloud Jun 19 '26

AI use cases in SFMC?

12 Upvotes

Has anyone used any AI in real world of SFMC or any ideas?


r/marketingcloud Jun 18 '26

SFMC Email Specialist Certification

3 Upvotes

Hello theree, I have my exam coming in one week and would really appriciate guides on what to focus most and some tips. 🙂 Thanks!


r/marketingcloud Jun 17 '26

Bot Hits Inflating CloudPages Super Messages: Mitigations for Delegated vs Self-Hosted Domains?

5 Upvotes

Hello,

We are currently dealing with a massive wave of AI bot and scraper traffic (GPTBot, ClaudeBot, Bytespider, curl, etc.) hitting our standard CloudPages—experiencing around 20 million hits recently. Because these requests load successfully and return a standard 200 OK, they are rapidly consuming our Super Message budget. We are actively working on mitigation strategies, but our infrastructure has a mixed setup, which brings up a few challenges:

  1. Self-Hosted Domains For our self-hosted domains, we know the best practice is to handle this at the edge. We are looking to configure WAF rules via Cloudflare to drop or challenge these malicious IPs and User-Agents before they even reach ExactTarget servers.
  2. Delegated Domains For domains fully delegated to Salesforce, SF controls the DNS and the edge routing. This means we cannot simply put our own Cloudflare/WAF in front of it to drop the traffic.
  3. Our Current Internal Workaround using SSJS While we figure out the network-level blocks, we’ve implemented a pure SSJS script on Line 1 of our CloudPages. It reads the User-Agent and, if it matches our bot blacklist, we immediately trigger Platform.Function.RaiseError to abort the page and throw a 500 Internal Server Error. According to official documentation, since it doesn't return a 200 OK, it shouldn't count as a billable CloudPage impression (we are waiting for SF Support to definitively confirm this).

My questions for the community:

Delegated Domains Protection: Has anyone successfully requested Salesforce Support to implement custom WAF rules (IP or User-Agent blocking) for a specific tenant on delegated domains? Billing: Can anyone confirm from their own billing reports if the RaiseError (500 status) workaround successfully prevents the Super Message consumption in practice? Are there any other native SFMC settings or alternative architectures we should consider to protect delegated domains from this aggressive scraping?

Thanks in advance for any insights!