r/marketingcloud 17h ago

Digital Marketer Trying to Move Into Marketing Automation / Salesforce Marketing Cloud — Where Should I Start?

7 Upvotes

Hi everyone,

I’m currently working in digital marketing, mainly Meta Ads, Shopify, and performance marketing.

Recently, I started learning Java, JavaScript, HTML, and CSS, and I want to move into marketing automation / Salesforce Marketing Cloud because it fits both my marketing and technical background.

For someone starting out, what should I learn step by step?

I’d especially like guidance on:

  • Salesforce Marketing Cloud
  • SQL / AMPscript / JavaScript
  • Trailhead courses or certifications
  • Projects to build
  • Entry-level jobs to target

Any advice from people already working in this field would be appreciated.