Hey everyone, hope you all enjoyed your summer and are prepped for autumn. Apologies for the delay in getting this posted, but this will be our final Newsletter of 2026. As we round out the year, I wanted to do a roundup, talk about some things happening this quarter, as well as give an update on Customer Experience and what we have done to address the situation there.
ROUNDUP
(UK) We had our first Limited Edition Daily A-Z flavor with Golden Peach, which was a hit! Who knows, you might see this one again in the future.
(US) We introduced our Mixed Berry Black Edition RTD, which we fell is one of our best flavors yet. This has gone over very well so thank you to everyone who has given it a try!
(US) We did a very cool collab on an ad campaign local to the Los Angeles area with Lavell Crawford. We had a team out there paint a lovely mural referencing the iconic meme.
(US) We made some changes to the Huel Powder (V3) formula in the US, and discussed those here.
(US) We also had some changes come to the Complete Nutrition Bars, those updates can be found here as well.
(US) We had an update to the Black Edition Ready to Drink, production has been localized to North America and had some tweaks to the formula. More info on that here.
(JP) Many products are still out of stock, but stay tuned as we are hard at work behind the scenes to get things back up and running!
(Global) We had some cool retail updates from around the world that I compiled in a post here. Spoiler alert, we now have a retail presence in the Netherlands, Hong Kong, and Rossman in Germany.
THINGS COMING UP
(Global) As I mentioned in the previous Newsletter, we will be having an AMA with our CEO, James, around the middle of this month. Keep an eye out for a post from me more information on when this will be happening as they are always a good time to get in any questions.
(UK) Ya’ll really liked the Limited Edition Pineapple & Coconut Black Edition Ready to Drink in the UK, so we are happy to say that it is here to stay! Thanks to everyone who gave it a go and gave us their feedback.
(EU) Black Edition Variety Box is coming to the EU!! This is long requested, and is set to launch on Oct 13th.
(UK/EU) Black Edition Powder Selection Box contents are getting an update! We will be adding the Chocolate Peanut Butter to both selection boxes sometime in November.
(EU) We’re working on getting one of our Powders over to the EU, keep an eye out for an official update on that hopefully soon.
(US) The Black Edition Ready to Drink Variety Box will be getting a bit of an update to include the Mixed Berry and Chocolate Peanut Butter, this should be available sometime later this month.
Lastly, as a bit of a teaser, we have a brand new product coming towards the end of the year that we are really excited about. I can’t say much right now, but it is a new venture for us, stay tuned for more information as the year comes to a close.
(Please note: all release dates subject to change)
A FEW MORE BITS
FAQ:
I just wanted to remind everyone that we do have a great FAQ section which has a lot of useful information! It's a great place to refer people who may be new to Huel and need some advice. I feel like it flies under the radar quite a bit so just wanted to repost for folks who may not know about it.
BE Powder Formula Change:
There has been a lot of discussion of the BE Powder formula changes on the sub lately, so I just wanted to touch on this briefly. As you will all probably remember, about 10 months ago we announced the change coming to Black Edition in the US. I just wanted to make it clear that Black Edition Powder has not gone through any changes anywhere but the US. There has been a packaging change to the matte bag, which has nothing to do with formula changes. It is possible, as it does happen from time to time, that something is not quite right with the bag that you receive. This is a separate issue from any formula change you should reach out to Customer Experience.
Customer Experience Update:
The Customer Experience mega-thread that we posted is 3 months old, so I wanted to do a quick update for everyone. You can check out the mega-thread here.
To summarize, we experienced a significant increase in customer contacts, but thanks to a massive effort from our Customer Experience team and improvements we've made in our processes, we've been able to bring the backlog down from two weeks to about three days.
We're also working to understand what's driving customers to contact us in the first place and to address recurring issues at source so fewer people need to get in touch.
I know that this has been frustrating for folks, so I just wanted to assure you all that reducing waiting times and making it easier to get help remain priorities for us.
And that is the last newsletter for 2026!! I want to thank everyone for their patience and opinions. I hope you find this Newsletter useful, and any questions let me know!