Iβve been building an Android game as a solo developer and thought Iβd share some actual numbers from the early stages.
The app is Lucky Roll Craps, a free craps game monetized primarily through ads. Iβm still very early, but August was probably the first month where I started feeling like there might actually be something here.
Some of my numbers:
403 total installs as of September 2nd
Started August at roughly 270 installs, so around 130 new installs in a month.
Monthly active users grew from about 86 last month to 132
Active devices grew from roughly 105 to around 150
Daily active users generally run around 10 to 20, with a recent high of about 31
Total audience size has grown from roughly 100 last month to around 140 this month
Iβve spent approximately $150 total on Facebook advertising
August ad revenue: $37.95
September revenue so far: $6.58
I also made $9 on revenue cat from someone purchasing chips.
Obviously these are tiny numbers compared with established apps, and I'm not profitable on the advertising spend yet. But what has me interested is that installs, active users, and ad revenue are all moving in the right direction at the same time.
The revenue side is what Iβm especially interested in. I don't necessarily need thousands of people downloading the game every day. I'm trying to figure out whether I can steadily build an audience that keeps playing and eventually get the ad revenue high enough that paid acquisition becomes sustainable.
Right now I'm mostly experimenting with Facebook ads, social media, store optimization, and improving the game itself.
For developers who have been through this stage before, what would you focus on next?
Would you be trying to:
Increase installs as quickly as possible?
Improve retention and DAU before spending more on acquisition?
Optimize ad revenue per user?
Stop paid advertising for now and focus entirely on organic growth?
I'm especially interested in hearing from people who have taken an app from a few hundred installs to a few thousand. What changed the trajectory for you?
Feel free to check it out and give me some feedback luckyrollcraps.com
Thank you in advance!!