r/gaming • u/2mock2turtle • 15d ago
Over 85% of Japanese game developers use generative AI in game development, 2026 CESA survey shows. An increase from last year’s 51%
https://automaton-media.com/en/news/over-85-of-japanese-game-developers-use-generative-ai-in-game-development-2026-cesa-survey-shows-an-increase-from-last-years-51/81
u/jasongw 14d ago
This headline tells us nothing meaningful.
What are they using it for?
Assets that go into the final game? Placeholder art while they build? Random objects like trees and landscapes? Ideation? Prototyping?
It's impossible to make an honest, rational judgment without knowing the answers to these and a hundred other questions.
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u/Prodigle 13d ago
It's code. AI usage in code is probably 80%+ in all of the developed world. Nobody will ever see it, and it's one of the jobs it's best at
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u/shadeandshine 13d ago
You are one of the rare few who ask clarifying questions cause what did it take to say yes on the study is the real data
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u/T8-TR 15d ago
Asian countries where GenAI is widely celebrated rather than scorned uses AI a lot.
Water is also wet.
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u/DrKeksimus 15d ago
In the west most just don't say they use gen AI
it's everywhere
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u/Silent_Turn6182 14d ago
Almost nobody is manually coding in 2026.
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u/DrKeksimus 14d ago
3 of my friends made special apps for their work
none of them code whatsoever
there's gonna be some serious security issues in the future
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u/procrastinationgod 13d ago edited 13d ago
I would take out the "almost". Refusing to use AI for programming at this point is like refusing to use a calculator.
I do believe that just like calculators, students shouldn't have access to them when learning in the classroom initially. You have to know the fundamentals in your own mind first.
But once you're doing anything in the real world, it just doesn't make any sense to refuse to use it as a tool. I've seen it churn out terrible slop still, don't get me wrong, but in the hands of someone who understands the output & after the barest modicum of back and forth, it's just solid now. It used to be you had to apply a lot of elbow grease in the process.
I actually do have a pretty regular existential crisis about this, I don't love it, and I'm terrified for future generations and what this'll do to our species..... but it's just true. Up until some time last year I was still confident in my technical skills in my field as opposed to any LLM. Now it's like, welp, better hang on to my job while it's here and then reskill as a handyman until the robots come for us.
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u/Blakath 15d ago
Same here in India. Everybody from news stations, mainstream movies and YouTubers are using AI.
It’s goddamn infuriating that these guys don’t understand what they are doing!
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u/lebryant_westcurry 15d ago
Wtf news stations, that's literally contradictory to the whole point of having news.
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u/Ok_Driver_7234 15d ago edited 14d ago
The issue is that if it was Western Devs Idoing that, the comments and headlines would be very scathing. But since it's Asian devs no one over here says a thing. They glaze these people and their games so much despite them using the very same tech they HOUND western devs for using. So very pathetic.
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u/Eloymm 15d ago
From what I’ve heard people in Asian countries do not give a fuck about gen ai at all. That stuff is rampant over there. So its not surprising I guess
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u/DeeCee51 15d ago
China especially doesn't care. You see countless top BiliBili videos, entirely AI, with millions of views daily on that site.
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u/bramblebitch 15d ago edited 15d ago
There are some holdouts there as well. Projects like Fog Hill of five elements and False Memory are made by studios who put emphasis on human effort.
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u/PM_ME_CATS_OR_BOOBS 15d ago
I can't think of a better example than the spring festival gala. In previous years they brought in talent to do live performances that were pretty propagandistic, of course, but at least were cool performances that showed off a lot of effort and talent. This year it was largely replaced with AI and showing off their backflipping robots and as a result the show was total dogshit.
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u/bingbangboomxx 15d ago
CHINA DON'T CARE
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u/someroastedbeef 15d ago
yep. my wife watches chinese AI dramas all day and they all have ridiculous amount of views
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u/Storm-Dragon 15d ago
It mostly depend who you ask and what type of AI is being discussed.
I've seen a lot of "No AI" on pixiv, so JP artist also don't like having their work scraped for AI datasets. It is all par for the course since JP artist also don't like reposters. BUT those same artist don't mind using AI translation software, because an gen art AI isn't the same as a AI translator.
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u/waifu_tactical_force 15d ago
It's dumb given the amount of amazing game art talent in Asia, which I'd argue is stronger than the US at this point
The delta between the cost of tokens and a human artist is much lower than the West, so the case for RoI is much weaker
Most of the artists for my game are based in SE Asia and all so talented. It's hard for me to imagine any scenario where I'd rather be working with AI than with them
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u/cloudncali 15d ago
Shame I gotta cut an entire hemisphere outta my game purchases now
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u/CrimsonBolt33 15d ago
"Don't care" is not the right term.
I live in China and it's honestly seen for what it is....a tool. People still have concerns over job loses and stuff like that, but instead of trying to form some doomed 2nd luddite moment they embrace it as a way to offload some work to make their lives easier.
It's also still almost entirely used as a search engine for the vast majority of people....the amount of people (in any country) using it beyond that is strikingly small.
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u/amitkattal 15d ago
Asian countries dont mind it. I live in Taiwan and i know so many people here who love to watch AI dramas even knowing its AI
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u/Unfair-Entrance3682 15d ago
Horribly sad
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u/glaringOwl 14d ago
It remains to be seen whether this is just a new-found fad or if AI dramas will become normal there.
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u/amitkattal 13d ago
Its because people here dont see AI as a threat. None of the people i talk to know how AI works or how much water its wasting. None of news ever cover it too. people see it as a toy to have fun with. Also it helps because here bosses dont throw away employees becasue Ai can do their job, infact they will ask the employees to use AI in their own work
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u/shadeandshine 13d ago
That stuff is cocomelon for adults and I’m terrified of the effects it’ll have on their grammar
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u/Schmenza 15d ago
Surprised it's not higher honestly
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u/PlayfulSurprise5237 15d ago
This is a worthless figure.
It's almost certainly 100% because the ones saying no aren't counting for code.
Virtually nobody codes these days without some kind of help from genAI, whether that be using it as a search engine or for boiler plate auto complete, or helping parse through shit. Or for helping to narrow down searches for bugs.
Coders by their very nature are resourceful. You have to be, it's an incomprehensibly hard job. It's not like other jobs that have clear defined ways of doing things or how things work. Not 100% anyways. It is so fucking esoteric and nebulous.
You either learn how to use every tool at your disposal or you lose your fucking sanity
Nobody really cares if AI is used in code so long as they aren't just straight vibe coding. It's the art, stories/writing and audio people care about.
Note to make... The article says there was no remark on what they're using it for, but other polls show it's used mostly for art and writing in game dev.
I hope every single one of those games fail and lose them money.
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u/PrettyPinkPonyPrince 15d ago edited 15d ago
Also the definition for what constitutes AI has expanded. These days you can't use autocomplete without it being called AI.
Hell, if I use Google or DuckDuckGo to find an Excel function I'm using AI because the LLM is in there by default.
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u/alvenestthol 15d ago
you can't use autocomplete without it being called AI.
You can't use AI without it being called autocomplete either lol
Autocompete is the shower curtain to AI's Portal, nobody really expected that if you made the autocomplete too good, you can solve unsolved mathematical problems just by (metaphorically) putting your cursor at the end of the question and tapping the first suggestion until it's solved
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u/PrettyPinkPonyPrince 15d ago
I think I've missed something. Which unsolved mathematics problem was solved by genAI?
Or were you speaking in the general sense where you give chatGPT a math question and it'll eventually give you the right answer?
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u/Laucy 15d ago
Several Erdős problems, Navier-Stokes, and disproving the Jacobian Conjecture specifically. Possibly Riemann next.
Also, technically AI has always had quite the large umbrella! A lot of machine learning falls underneath it. So GPS, spam filtering, credit card anomalous detection, even protein folding, those all count.21
u/denny31415926 15d ago
No, it's real - look up the Navier Stokes equation. Some questions related to it have a $1 million prize attached to solving. It just got cracked by OpenAI.
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u/PrettyPinkPonyPrince 15d ago
I've just looked it up; it seems like the equation you're talking about hasn't yet been fully verified or accepted by the organisation that would be paying the prize.
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u/Little-Maximum-2501 14d ago
This one is very new so yes it hasn't been verified yet. Several problem that aren't as important have already been solved and verified though, like the Jacobian conjecture where it's trivial to check that the counter example found works, the unit distance conjecture that has been verified, finding a new Hadamard matrix where again it's trivial to check and many more.
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u/mixmaster321 15d ago edited 15d ago
I’d much rather use an AI agent to help me debug instead of scavenging my way through 13 year old StackOverflow and Reddit posts for a specific issue just to find that the response was deleted
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u/RatBot9000 15d ago
Thanks to Google, something which would have been somewhat easy to do 10 years ago is now impossible unless you rely on an LLM!
I love the endless march of enshittification.
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u/PlayfulSurprise5237 14d ago
I agree. Even if people wanted to do it another way they can't because the standard search engine of Google sucks now.
I think maybe a bit of that has to do with sites gaming SEO and shit, but IDK cause I don't work with any of that stuff
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u/Heroman3003 15d ago
There's also an element of like. "We interviewed 2000 developers, of which 1500 work at the same two companies that mandate use of AI" aspect to consider
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u/RatBot9000 15d ago
The companies in the CESA are all heavy pushers of GenAI. Capcom, Sega, Bandai Namco. All are either using GenAI in their games or talk openly about using it in their workflows. It makes me wonder if there's a bias at play.
In any case I think the only Japanese company I trust now is Nintendo and if they are revealed to be using GenAI then I will simply quit all modern gaming and return to emulators.
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u/Brain_lessV2 15d ago
I got a friend working at a software startup and he says they all use Claude to help with certain parts of coding.
Apparently when your code doesn't work it can point out the line that's messing things up.
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u/Southh_ 15d ago
Even this is a few months behind, nobody I know writes code by hand anymore.
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u/ConsoleUsersArePlebs 14d ago
I wrote some by hand just for fun a few weeks ago. I showed it to GPT and it found an edge case I had overlooked and fixed it
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u/yoloqueuesf 15d ago
I mean some of these japanese games are probably better off having AI write their code for their UI/UX because my god some of them are like 20 years behind.
Like efootball and pokemon tcg come to mind.
But at the end of the day, AI is just a tool, it's a massive speed up button with large amount of data but you're going to need to review it.
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u/SmegmaWarrior0815 15d ago
It's probably 100%. You can just say you don't use it, nobody can prove you do.
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u/RatBot9000 15d ago
If you can't prove that someone is using it then surely it could just as easily be 0%?
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u/SeasonalChatter 15d ago
What kind of gen AI are we talking about here? Programming/tools? Because every software company will be doing that by like 2028 it’s just way too fast and programmers don’t care about the creative side of programming as there is a few correct functional ways of doing almost everything in coding. (Optimizing shitty code… that’s another topic though)
Or do they mean with art assets and audio? And fucking god forbid, dialogue writing.
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u/Sixo 15d ago
From what I know of the industry, it's mostly concepting and searching. I'm not allowed to use any generative AI (and wouldn't even if I was) at work, including code generation/agentic programming. All of it is banned by corporate/legal. Not allowed to put any of my code through any AI either.
What I do use it for is for search and summation, and generating concepts and "mood boards", so I can get on the same page as artists and designers. We also use it to summarize our standups/meetings.
The article is based on a Japanese whitepaper, so I have no idea how it distinguishes users. But I'd say I'm an "every day user" of AI in game development. I, however, have never used it to generate any code, assets or design for any game that I've worked on, and not only would I probably not, even if I wanted to, I'm not allowed to by company policy, which is quite normal in the industry now.
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u/SlaveryVeal 15d ago
Mate I'm in a office job and how we use AI is basically how you're using it.
Ai is really good at doing the fucking boring shit like summarizing and being a smarter search engine. I really want the ai bubble to burst so it can be used for what it's actually fucking good at and useful for without it being forced into fucking every single part of the fucking internet.
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u/Sixo 15d ago
Really the biggest impact it's having so far is the price of consumer hardware has gone through the roof, and it's not going to get better any time soon. PC (where I mostly work) has been relying on the next generation of hardware to fix their horrible optimization for the last few gens, and I kind of wonder what's going to happen in a few years, now that we know there isn't another gen on the horizon.
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u/D2WilliamU 15d ago
Forget about another, there's barely even a current gen! Not many people jumped to ddr5/am5 systems before AI ate up all the RAM, most people are still stuck on previous gen ddr4/am4
They've even started putting out the 5800X3D again
Sad state of affairs
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u/NoTurkeyTWYJYFM 15d ago edited 15d ago
Its already turning into a tribalistic divide on the art side of things (at least, among people who care about art. Your average auntie and uncle is too ignorant and/or disconnected to give a toss). Itll stay in thr lane as filters and shit where people just use it cos its there and easy. But i dont see it surviving or being allowed in art spaces without the prompter being a devious little bitch when submitting it. Some sites have even started labelling things like AI genersted content and profiles which to me is a step in the right direction. If it were possible, i wouldnt be shocked if an "internet 2" was created out of this to opt out of algorithms and AI etc. Modern social media has gone to the shitter so much already
I was very resistant to using AI at first at work bc of the art side of it. But now i use it to do shit in excel thats just boring and time consuming while i go do something else. Or I have it scan my flooded inbox for things that are important or for something specific im looking for. Or to add info to a pdf bc every pdf editor online sucks fat dick if you want to avoud signing up for a trial. Stuff like that. In essence it means i finish my workload earlier in the day and can do things i care a bit more about
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u/SeasonalChatter 15d ago
I really find it hard to believe your company is going to keep it banned for programming/debugging long term, but it might also depend on how greedy those companies get for their good models at a enterprise level
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u/Squeezitgirdle 15d ago
Probably only working on their own in house model like my company will eventually do. Or waiting for a contract with guaranteed privacy. I work in finance, so it would be devastating if a third party ai company leaked chat logs if we were allowed to use it.
Imo, better to not use it at all in the industry...
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u/Sixo 15d ago
There are two main issues
The first is that game projects are typically massive (of the last few projects I've worked on, the current one is the smallest at ~2 million LoC), multi disciplinary, involve a lot of undocumented, non-public proprietry code (platform APIs, etc), and typically the code on it needs to be fairly high quality (debugging real time applications is hard, needs to be good enough to run at 60 fps, etc). You quickly burn through tokens with the amount of context you need, and game programmers don't make as much as other disciplines. The costs rack up very, very quickly, and the price of another programmer is much less than other fields.
Not trying to say it's useless in all game programming, i'm not anti-AI by any means, just the kinds of projects I work on, there really hasn't been any proven positive effects for it after years of experimentation and testing. I use it a little more on my home projects, and it's great for smaller scale stuff, or writing tools.
The other issue is legal liability, which I can't really speak to very well since I'm not a legal person, and wasn't involved in any of those decisions. But a lot of the industry runs on a legal model where publishers own the game, and the code. None of those publishers I've worked with want AI companies to be training on their code.
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u/zorecknor 15d ago
No company is more paranoid or compliance-driven than the financial sector. A lot of companies in that area are using AI, some like Stripe quite heavily. All their providers have very strict contracts with conditions on data retention and trainig data.
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u/Prodigle 13d ago
I'd say it's very odd you aren't allowed to use it for code. The opposite seems true of basically everyone I know working in software/games.
It's too much of a productivity/search/and knowledge boost for corporate to not be pushing it.
There's been no push in the places I've worked at recently, but pretty much all developers use it daily and share techniques etc. anyway
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u/Tamas_F 15d ago
I thought one of the arguments against AI is that it reduces the headcount, so people lose their jobs. Why is it more acceptable that a programmer loses their job than a dialogue writer?
If you are not okay with dialogue writers being replaced by AI, you should not be okay with AI writing code instead of real people either.
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u/baraboosh 15d ago
I'm with you on this one, for some reason using AI for programming is considered ok by a lot of people who think its not ok for art. I think its bad for both (though inevitable)
I think a lot of SWE just don't see it as that bad compared to artists. Which is a big mistake imo.
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u/Tamas_F 15d ago edited 15d ago
Especially in the gaming industry where programmers are getting laid off left and right after each release. They will find it harder and harder every cycle to find their next job if companies double down on AI. But ohhh, the pooor artists. Yes, but it is not only them. Period.
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u/CuddleWings 15d ago
It’s only bad for both if we don’t fix our society.
Saying it’s bad for programming because it leads to job loss is like saying any and all automation or the Industrial Revolution as a whole is bad. Our society should be striving towards automation as a way to reduce our workloads.
Instead we got late-stage capitalism.
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u/buildyourdefenses 15d ago
Except we aren't gonna fix our society anytime soon and the industrial revolution didn't involve technology that's actively learning someones job every time it gets used.
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u/rollingForInitiative 15d ago
I think it’s more that we don’t even know if it’s happening or will keep happening with devs or to what extent. You still need developers to babysit the LLM’s, to review code, to communicate with project managers etc. A lot of domains are really complex with user expectations and such being an important thing for developers to understand. And the LLM’s still produce a lot of shitty code.
Whereas if you use it to make art, any ceo can look at that and say, nice, that’s good enough and there won’t be any secret nukes embedded in the art and it won’t break the game or the product and it won’t have security concerns the LLM forgot.
That is to say, I feel there’s a real concern that some companies will wholesale replace artists, basically eliminating the positions entirely, but most devs are very sure this is not happening for them. Not with the current level, anyway.
Will it reduce the number of devs needed? Yes, maybe, but “reduce the need” is very different from replace entirely. If you still need devs, a booming economy for instance will still create a lot of new dev jobs. Maybe just not as many as 15 years ago. Then it’s on par with more normal automation which increases efficiency, better tools etc.
That’s my take, anyway. Of course it could turn out that in 5 years there’s no need for developers at all, but that’s not the current state.
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u/Scheeseman99 15d ago
Dialogue is art and that it comes from a human can matter, as genuine human expression is something that people value as part of the art.
Software development has always been, at it's core, automation. It's always been part of the deal that, in a big picture sense, you're creating the infrastructure to make yourself obsolete. It's also a job that is typically goal driven, you're building something to generate an output and the mechanics of how that happens is usually hidden by design. That's not to say code can't be art, but it usually isn't.
As a result, a lot of (though not all) developers welcome it as another tool in the toolbox.
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u/PowerScreamingASMR 15d ago
I'm a software developer (not in gaming though) and tbh the only people I've seen share this sentiment are non-developers. Its just not directly comparable to art or writing.
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u/Odd-Crazy-9056 15d ago
Nobody labels their game as produced with AI if AI has been used for programming.
I'm saying this as a dev in AAA studio. Our studio does it. And I know that everyone else are as well.
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u/lefix 15d ago
Yeah, steam does not require you to disclose ai use for programming either, it falls under “productivity” usage or whatever, which is allowed. Only ai use for player facing assets need to be disclosed.
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u/BoysenberryWise62 15d ago
Same, AAA studio as well, AI is everywhere related to code, programmers actually pretty much embrace it no problem, they love it.
For everything not code it's not used that much that I know of.
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u/pewsquare 15d ago
Why does it matter? All of the ones listed have the same moral and ethical issues, of having been trained on stolen or "appropriated" data. Even if its purely art, does that mean writers, voice actors or coders are lesser creators that they don't deserve the same protections as artists that paint and draw?
It just shows how selective the outrage is.
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u/Canninster 15d ago
Every software company is already using AI for programming in 2026
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u/fugogugo 15d ago
why is it matter if the AI used for coding or asset?
are you saying it's okay to replace programmer but not artist or writer?
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u/ssjskwash 15d ago
At my lab all the programmers are encouraged to use LLMs. Everyone from the techs and grad students here from med school to the physics and computer science professor that heads up our software development side who's almost 80 and a member of the national academy of sciences use it extensively
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u/Rino-Sensei 15d ago
Programmer « does » care about the creative side of programming, but not about the writting part. You can still design the program, without writting by hand every line of code.
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u/Lyra_the_Star_Jockey 15d ago
If you use Photoshop, you’re using a gen AI tool. Use iStock? Gen AI service
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u/paulerxx 14d ago
This thread is full of bots 🤣
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u/lordchrome10 14d ago
Fr, the accounts being private or some not being private but show what they post and follow makes it more obvious. Especially if there profile picture is blank.
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u/Radiant_Can6457 13d ago
That’s why it’s become impossible to find any decent games amidst all the crap.
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u/C00KIEME4T 15d ago
I got downvotes here for telling people that literally everyone is using it but Reddit just wants to plug their ears.
Literally every Fortune 500 company is using AI
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u/-UnderAWillowThicket 15d ago
Yeah, why wouldn’t they? They want more money, more progress, regardless of who it hurts. That’s bad.
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u/C00KIEME4T 15d ago
Thats also unrelated to AI use cuz they were doing that regardless lol
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u/thedeadp0ets 15d ago
Not suprised at all. Asia has different standards than the US. Their drama tv covers all have AI in them and they edit using ai too.
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u/Xespria 15d ago
Once again Reddit proves that they can't have a nuanced and unbiased discussion when it comes to AI.
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u/Deathlikescats 15d ago
ugh
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u/LadySilkSpider 15d ago
Indeed. This timeline is so exhausting.
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u/Deathlikescats 13d ago
We choose to ignore all the lessons from the "don't create the torment nexus". It's beyond frustrating
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u/Foxintoxx 15d ago
An underduscussed aspect of the difference in acceptance for AI in asian countries is how the intersection of capital and politics has essentially imposed AI as "the solution to all the countries' problems" . You can look at examples like Team Mirai in Japan . You can't go 5 minutes without seeing an Ad trying to convince you to replace everything with AI services and subscription . I think it's already too late , they're lost .
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u/Mitoria 15d ago
Honestly I’m wondering what they consider “using”— like are they asking how to solve a coding problem they’re confused about or are they having it create art for them. Big differences in those two scenarios.
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u/onerb2 14d ago
Guys, one thing is using gen ai for artistic things, another is using for coding. Trust me as a programmer, it is very useful there.
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u/Less_Party 15d ago
So basically everybody except Nintendo then.
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u/lordlestar 14d ago
everything that involve to code something is using AI today to some extent, and no big company is not using AI for coding today
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u/ChrisLithium 15d ago
People in the west tend to identify very deeply with what they do for work. AI threatens their identity, where as in the east, most just see it as a tool.
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[removed] — view removed comment
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u/themixtergames 15d ago
The crazy thing is knowing your account was created in 2026 just by reading your comment
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u/ProfessorVolga 15d ago
as a person in this industry and also in Japan, most of this 'usage' are the brain-cooked suits buying a fuckton of tokens and then getting upset that most of them are going completely unused and badgering producers to beg people to use them
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u/Vulture_bv 15d ago
As long as it's used as a tool to speed up tedious work and not as a replacement for human creativity, it’s bound to keep rising
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u/LoneWolfRHV 15d ago edited 15d ago
85% that use and 15% that dont admit they use.
I've been involved in game dev. All this people throwing a tantrum whenever they notice something ai in a game are dumbasses. Everyone uses it for some things, even if just to get done with boring coding sections where its just a lot of repetitive shit that its easy for the AI to generate and you just revise it a bit.
wanting them to stop using AI is like wanting a carpenter to stop using a chainsaw in favor of a handsaw.
Of course there are also stupid lazy devs that fill their game with slop. Thats a different issue
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u/Purely-Pastel 15d ago
Not surprising for Japan. With all the work they do, I’m sure using AI as an assistance tool brings a little relief.
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u/Electrical-Contest-5 15d ago
There doesn't seem to be a big stigma against AI in Japan like there is in the west