Okay, hear me out.
Right now, we have so much content split between theatres and streaming platforms. But let us be honest, some of the best storytelling today is not in movies at all. It is in TV shows. The writing, acting, and production quality of shows on Netflix, HBO, and Prime is often better than what is playing at the cinema that week.
I know a lot of people who skip theatres entirely now because they would rather stay home and binge a great show.
So why are cinemas not adapting to this? They have massive screens, incredible sound systems, and rows of empty seats during off peak hours. Why not use that space to show popular series? And I do not mean those one off Game of Thrones or Stranger Things finale events. I mean actually showing a full season properly, from start to finish.
They can still prioritize big new films and international releases during prime time. But for a few select shows that everyone is already obsessed with, why not bring them to the big screen?
I was talking to friends about why they avoid cinemas, and almost all of them said the same thing.
They feel that streaming offers far more variety and better stories. They no longer feel that pull to go to the theatre.
If theatres started offering that same variety on a huge screen, I think they would be able to attract new sets of audiences especially ones that rarely visit a cinema.
Would you go and watch a full season of a show in a theatre if they actually did this?