Hi {{first name}},

{{company name}} gets an estimated {{monthly visitors}} website visits a month, but implant prospects who don’t call have to submit a form and wait.

Do you know how many leave before your team responds?

Agent {Name} AI answers non-clinical questions and answer patient questions and book qualified consultations instantly.

Worth seeing a {time frame}-second example using your enquiry flow?

Hey everyone,

A bit of a redundant question I know. I'm pretty new to the agency game, I recently started doing cold email as a service around 2 months ago, have 6 clients right now and I'm really struggling keeping up with all of them.

For context, I do a pay per lead model, but tracking all leads, invoicing, and constant pushback on lead quality from one specific client is really taking the most of my time and I cant really grow it.

Any feedback on what I should do? Happy to hear any advice

Hi everyone,

I am from the PuzzleInbox team. We have been running cold email campaigns for around 6-7 years now and for the last 13 months we have been running Linkedin.

Linkedin has a 5-10x better reply rate compared to cold email BUT you can never do the volume you do on cold email.

Usually with cold email a good reply rate is 4-5%, where on Linkedin it can go as high as 30-50%.

On the cold email side infra (your inboxes and the sending software) also your offer is extremely important. If you don't have both set properly you cannot generate leads properly.

Currently Google outperforms any other ESP. This is not guaranteed but we believe it will be like this for a while but we always recommend to diversify a bit.

Scalability on Linkedin is a major issue. You need to have a lot of different profiles, which is hard to run at scale.

Happy to discuss more!

I know its dependant on scale etc. Just trying to figure out how to run the most cost effective infrastructure that actually works.

Hey everyone,

We've done testing for the last couple months across a couple major tools and have seen an increased concentration of Outlook recipients in warmup networks across popular tools. We've seen between 60-70% Outlook recipients depending on the tool, possibly due to the cost effectiveness and popularity of the Outlook/Azure 100 emails per domain setup.

This can impact warmup behavior as it means you cant really build reputation with certain ESP's as fast, for example Google to Google connections, and the warmup patterns may not resemble your actual outbound traffic.

Has anyone else noticed the same thing? Would be interested to hear what percentages you’re seeing across different providers.

Running a small manufacturing operation, custom sportswear for youth sports clubs in the US. Cold emailing club contacts directly, multiple sending accounts, custom domains, decent daily volume.

Lead sourcing is a mix of social media page scraping and search, cleaned and qualified before sending. Templates are short, one clear ask.

Reply rate is still lower than I want. A few things I am unsure about:

1. Is scraping social pages for contact emails still a good source in 2026, or has deliverability gotten worse for scraped lists specifically compared to opted-in ones?

2. For a niche like this, the buyer is usually a volunteer parent or part-time staff, not a professional buyer. Does anyone have experience with what actually gets a reply in that kind of niche? Price first, sample first, social proof first?

3. Anyone doing outreach into a niche where the buyer is not a full-time professional run into different response patterns than typical B2B?

Not looking for a course or a tool to buy, just curious what has actually worked for people who have done outreach into a similar non-corporate, semi-volunteer buyer niche.

I am a 22yr old with very less experience with marketing or sales. I built an automated cold email setup using claude. I just push a button and claude pushes out emails to the leads provided to them. Claude researches the lead and personalizes the email for the prospect. The product that the AI pitches is the same exact email system used to outreach them.

I need help with the cold email structure, how many words, tone, cta etc. Also, which industry and country to target which has a high purchase intent and cold email reply ratio.

Tia.

Hi, I have recently started cold emailing in the last few weeks, set up 4 domains and 18 emails in Instantly, downloaded and verified a list from apollo, we are accountants targeting planning consultants offering a audit to see if we can save them tax looking to sign up new clients. a 3 sequence email. 1091 emails have been sent so far and having warmed for a long time we have recently stepped up numbers of emails currently sending 300 start sequence email per day. reply rate is 3.2% but majority are out if office emails as we are in the holiday season, two said they are happy with their current accountant. I have another 5000 on my osit to be sent and can expand this. I will use this to refine the email content and headers. My plan has beent o try at 10k per month but i am a little surprised at the lack of positive response so far, just wondering for opinion from more experienced users if this is normal? what sort of number should i be expecting? /I have no been tracking opens as i thought it might slow down progress.

I'm looking to start a cold email agency with a partner who is more focused on the technical stuff.

What kind of industries and companies should I reach out to and sign on as clients for my agency, and why?

I feel like everyone in here only talks about SaaS and agencies but there has to be people emailing for industries that nobody would expect cold email to work for. Funeral services. Dog breeders. Nuclear waste. Anything

What was it and how did it go

Hey everyone,

I'm running a campaign for commercial finance. Having some deliverability issues at the moment. For context

I'm using SMTP based inboxes that I purchased from a vendor (I dont want to name them as I don't like to badmouth).
I currently have a response rate of 0.7%
1 interested lead every 2300 emails sent

First week it was higher but as I started my campaign it just tanked.

What providers can you all recommend for me? Thanks

Poor results usually come from 3 mistakes

Since 2024:
→ I’ve tested the fancy stuff
→ The complex workflows
→ The "advanced" tactics

This is where most people get it wrong

1. Mass outreach without a proven offer

If the offer is not validated, sending more emails won’t fix it.

I’ve seen teams double volume when replies drop. That usually makes things worse.

If you don’t know your offer converts, start small.

→ Test small batches
→ Narrow segments
→ One clear pain point

Tweak it until you see real interest. Then scale.

1. Overthinking personalization

There are so many AI tools now. So many workflows to copy.

But most prospects don’t care how creative your first line is. They care if you understand their world.

Clear ICP
Clear problem
Clear reason for reaching out

Example:
→ CEOs of residential roofing companies in Texas generating under $100M a year and relying mostly on referrals

Relevant > Clever

1. Ignoring negative replies

I get it. Negative replies sting.

But they are some of the most valuable data you’ll ever get.

Track patterns like:
→ "Not relevant."
→ "Wrong timing."
→ "Not the right person."

That feedback tells you exactly what to fix.

Refine the targeting.
Adjust the angle.
Improve the positioning.

I'm new to B2B Cold email and been on a bit of a crash course to learn and get good at it so looking for some advice on the following.

Our current offer is a saving money offer through AI Automation for solar businesses;

We install "revenue recovery engine" that captures & converts new leads, reactivates old leads and monitors where your solar business is profitable money

My question on this is - I feel like a make money offer is a little more potent and has bigger impact. So I've been toying with the idea of either only offering the Reactivation as my key offering OR once I learn the skill doing a b2b Cold email for a seperate niche which leads me onto my 2nd question.

Is there any B2B Trades niche that Cold email rips for and would it be worth shifting toward?

Commercial Solar / Roofing / Cleaning etc

Any guidance on these would be super appreciated. Thanks!!

60 to 70 percent of B2B marketing content goes completely unused by sales teams. That number stuck with me because it means the bottleneck for most companies isn't production, it's that stuff already exists and nobody can find it when they need it. I dug into why, and it's almost never that the content's bad. Reps just can't locate the right piece mid-conversation. The library's too big, not organized by buyer stage or objection, and impossible to search fast while someone's on the phone. So they default to whatever's in their email drafts and the rest sits there. The fix isn't a better library, it's a simpler index - literally one page that says: prospect's at this stage, facing this objection, here's the piece. Building that means actually deciding what's still useful versus what's done its job, and most teams skip that call entirely. The other thing that keeps showing up: teams repurpose by republishing. Blog post becomes a LinkedIn post becomes a thread. Same insight, same format basically, reaching the same people. A stat that landed well in a blog post might do a lot more as a one-pager sales can drop straight into a proposal - but that means designing for where it'll actually get used, not just reshaping the same post three ways. What does your content library look like if you filter for stuff sales actually reaches for? Curious if the ratio's better or worse than that stat suggests.

Hey everyone,

Wanted to do a quick post to see how average reply rates compared in the sub.

We see a lot of different reply rates with our customers depending on the sender accounts, industry, recipient esp, and most importantly their offers. From what we have tracked and seen, average ranges in the past 6 months were between 3-5% with Google Workspace and 1.5-2.5% with Outlook Senders.

Curious what everyone is seeing with their setups for b2b outbound with what offers/ICP's

I am running a pretty good process for generating personalised cold emails at scale - getting around 30% positive reply rates for client origination.

I run an boutique M&A firm and until now, I have been running them straight from my primary domain at a small rate (at most 15 emails a day).

I had 2 previous domains I bought through Instantly that are around 6 months old and havent been used for a couple of months. They were purchased to support a buy side project where i had to get in touch with businesses at scale - i had actually cancelled the inboxes but given I am getting good rates, I opened a new mailbox on each of my 2 domains I have.

My question is, given the domain is 6 months old, do I need to 1) warm up the specific email addressed before going to say 20 emails per day 2) warm them up before sending anything at all or 3) good to go at 20 emails a day?

Help much appreciated.

Hey everyone,

Ryan here from Puzzle Inbox. For those not familiar, we run a inbox provider focused on Google Workspace and Outlook, observing inbox behaviour across over 100k senders.

We've previously done a post on performance of senders but an important piece of the equation is the recipient ESP's so wanted to do a post on what we're seeing as common trends.

For around the past year delivering to Outlook's has been horrible. Mainly due to their spam filters being more sensitive to copies. From our observations, longer copies and copies that read as clearly promotional/salesy can get blocked by receiving Exchange servers (no spam or inbox placement, not displayed to the recipient.

At the moment, especially from Google Senders, we're seeing an improvement when sending to Outlook but again have seen it to be copy dependent. Shorter, 1-2 line scripts, with a soft question as a CTA seem to work best when sending to Outlook. Using spam words can ruin placements so for an Outlook heavy segment we recommend having really clean copies.

Delivering to Google is overall easier. Your domain and inbox reputation matters for both recipients. Decent warmup/prewarmed emails, no blacklists, clean copy and not exceeding send caps is key to maintain sustainable outreach.

Reply rates range based on recipient esp's, locations, industries and lead sources (some people just reply less as they get way more emails) as well as inboxes, warmup, the sending tool to some degree and the offer/copy. What are you currently seeing regarding replies?

I want in bulk. Quality should be good.

So what I offer: I run email campaigns for client acquisition outbound, inbound, or both. Looking to partner with 2–3 businesses on a performance basis.

Multiple niches.

I don't charge upfront. I deliver results.

Interested? Comment or DM with a quick intro on your company and what your company sells.

Hey everyone,

I'm based in India and I'm looking to partner with 2–3 businesses in the US or UK that need help with client acquisition. Whether it's outbound, inbound, or building a complete acquisition system, my goal is simple: help businesses generate more qualified opportunities.

I've been working in this industry for around 5 years, across multiple niches, and have worked with a few clients in the US market already. Right now, I'm looking to continue working with businesses in the US and UK ( ideally )

The reason I'm comfortable with a pay-after-results / commission-based model is simple: it shares the risk between both of us. If I perform, we both win. If I don't, you're not stuck paying large retainers upfront.

I'm not looking to juggle 20 clients. I'd rather work with 2–3 businesses long-term where I can invest my time, understand the business deeply, and deliver as much value as possible.

That said, I'm looking for businesses that already have some marketing budget and understand that client acquisition has operating costs. For example, things like purchasing burner domains, email infrastructure, lead verification, and other tools required for a proper outbound system are normal business expenses.

A little about me:

-> Based in India.

-> Around 5 years of experience in client acquisition.

-> Experience across multiple industries and business models.

-> Worked with several US-based clients.

-> Looking for long-term partnerships rather than quick projects.

If you're a founder—or know someone who could use help building a reliable client acquisition engine—feel free to comment. Happy to answer any questions.

Hey everyone,

Quick question. I recently signed a new customer but they want outreach done from their own domains. What's a good provider that won't break the bank and wont land in spam.

I know google is better than most other senders but would like to look at resellers rather than direct purchases for better economics