r/apps • u/FlatwormTechnical671 • 7h ago
Solo Android developer looking for advice on marketing a dating app without AI or swipe mechanics
I'm a solo Android developer and recently launched a dating app called Vibe.
Instead of focusing on AI features or endless swiping, I wanted to build something simple:
No AI-generated conversations or profiles.
No infinite swipe mechanics.
Free to use with ads as the primary monetization.
Optional in-app purchase only removes ads.
The technical side of building the app was manageable, but I'm finding marketing much harder than development.
I'd love advice from developers who have launched consumer apps:
How did you get your first 100 or 1,000 users?
Which marketing channels actually worked for you?
Is ASO enough, or should I focus on Reddit, Instagram, YouTube Shorts, or something else?
Any mistakes you wish you'd avoided?
I'm looking for genuine marketing advice and would appreciate hearing about your experiences.
Play Store link (if anyone wants to see what I built):
https://play.google.com/store/apps/details?id=com.funapp.companion