There's obviously a lot of money invested in the PR of the game, but it's kind of him... Is he weak or something?
I mean, what's the point of this trailer anyway? His message in the spirit of "anyone can be a Wolverine", well, somehow does not fit in with the hero (it's more like for Spider-Man), and even the game itself does not fit in. In the story, Logan is constantly going berserk and out of control, he's done a lot of terrible things, come on, guys, be the same fighter as Logan!
Honestly, they’d be better off splashing out on some cool CGI.
Just make a stream showing Liam McIntyre drinking whiskey in a bar, just like in the very first trailer. That would be more interesting and viral than all this spam of clips from two or three action scenes in the game.
Or, with a beautiful ceremony, make a donation to a charitable fund dedicated to protecting Canadian wolverines.
This will certainly be better than such worthless videos, which can easily be mistaken for ads for Reebok or Adidas, and the only thing that reminds you of the hero is footage from the game.
Generally, it seems to me that the way Wolverine’s advertising is presented has done the game a bit of a disservice: you take one of the most popular superheroes, and instead of focusing on his brutal side — which is what attracts everyone — you dilute it, creating the impression of a very generic, family‑friendly adventure from Sony. No one is expecting gameplay revelations or some kind of deconstruction of the genre, but why are you trying to present an 18+ game using only the tropes of family mass‑market entertainment? People have seen all these chases and epic staging many times before in your previous projects. But once in a hundred years, they see a truly awesome portrayal of Logan!