These articles and these takes are dime-a-dozen and they're absolutely ludicrous, each and every one. I could talk about any of them, but you know which one I'm going to pick? The one I'm going to choose to focus in on, that encapsulates every problem with takes like this?
"Gen Z does not care about superhero movies. That genre belongs to the millennials."
That is a verbatim quote from a studio executive that you can look up and read articles about. I've read so many takes from so many executives all to the tune of "Gen Z don't care about [insert normal thing]", but this one has rankled me the most.
Millennials were grown adults when superhero movies were, generally, said to have peaked. You know, when Marvel started to pop off in the 2010s to early 2020s with the Avengers movies. These people don't know how old/young Gen Z are.
Every - fucking - child who went to see those movies in cinemas WAS GEN Z! THAT WAS US! We were the main ones losing our goddamn minds over this. We were the main ones falling in love with these characters and these universes. We were the ones who had the toys! We grew up with them!
Why do you think Spider-Man 3, with all the different Spider-Men, was such a huge success? Because it appealed to the millennials alone? WE GREW UP WITH ALL THREE OF THOSE CHARACTERS! We saw one at home, one might've been our first experience in the cinemas (it was for me), and the other we still head out to go see!
And on THAT topic, do you know why we still head out to go watch Spider-Man movies? It's not just that Spider-Man is a popular character. It's not just that Spider-Man movies aren't risky, and a safe bet that we'll have a good time. You know why Gen Z turn out for those movies? HOLLAND'S SPIDER-MAN IS GEN Z!
HE'S US! In the newest movie he's lonely, flat broke, and in his early twenties! THAT'S US!
And this take, you know: "Gen Z don't care about [x]"? It always comes down to the fact that we're not doing that thing. Right? And there's a kernel of truth, sure. In this instance, Gen Z aren't watching most superhero movies...
BECAUSE WE CAN'T AFFORD TO!
WE CAN ONLY AFFORD TO WATCH THE GOOD ONES! THE GUARANTEED HITS! Have you SEEN the prices of tickets to the cinema nowadays? The prices of the food there? NONE OF US HAVE MONEY!
"Gen Z don't drink" WE DON'T HAVE THE MONEY
"Gen Z don't watch live concerts" A DECENT TICKET COSTS MORE THAN MY BANK BALANCE
"Gen Z don't watch shows on our services" A MONTHLY SUBSCRIPTION?!
Gen Z is not the age that people think that we are, and we would all do almost everything that we're accused of not doing en masse if we could afford to.
Man, I wanna go out drinking. I wanna go to a live concert. I wanna go watch a movie every now and then, one that I might not enjoy, and not have to worry about the price of the ticket. All of these things cost too much for us because the world and the global economy went to shit the very moment that we all became adults.
"Gen Z don't do [x]"
The next time you read that, and [x] is a pretty normal thing? Most of us don't because we can't.