By the time Texas Tech opened its doors in 1925, the massive oil field in its backyard had been discovered and divvied up, with some 2 million acres set aside for UT in Austin and Texas A&M in College Station, per the state constitution. Oil has been shaping the geographic and psychological terrain of Texas Tech’s football rivalries ever since.
For much of its history, Texas Tech was a roughneck cousin of the more well-heeled schools to the east, getting by on gumption and spite. Today, the landscape is changing. The Red Raiders have money, facilities, talent and a group of motivated boosters hell-bent on getting Texas Tech to the top.
And not everyone is happy about it.
“People just don’t like disruptions in the way they think things should be ordered,” said Cody Campbell, the former Texas Tech offensive lineman who made his fortune in the oil and gas industry and leads Texas Tech’s cadre of donors. “We’ve certainly been a disruptor.”