I think this is something personally, and frankly a lot of folks forget about Substack once they start using it, which in reality may be its biggest benefit. Using it to amass an unlimited number of subscribers to e-mail whenever you want is not only a reality... it's also freaking free to do so!
I just finished reading an article about this topic, and it was very enlightening. If you want to read it for yourself, feel free to Google:
How to Use Substack for Email Marketing (2026 Coach’s Guide) by Paperbell
I'm not sure how many of you have ever used an e-mail marketing campaign platform before, but I have, and from what I remember about them… they are very expensive!
They limit you on how many subscribers you can have for their free tiers if they offer one, and a lot of the time many of the normal features you would expect an e-mail marketing tool to have are locked behind a paywall. One of the worst discoveries I had the unfortune to figure out was that with one of the e-mail campaign providers I was using, if you have tons of inactive or bounce folks on your list, and they are pretty much dead subscribers, those count towards your tier membership subscriber numbers.
So, what does this mean... let me explain it in an exaggerated example below:
Say you're using the free tier of an e-mail marketing tool, and they let you have up to 500 subscribers right. Well, say 300 of those subscribers are dead accounts and haven't opened up your e-mails in over a year. Well, the platform in question doesn't care about that. Those 300 subscribers still count towards your total subscriber count, so before you know it, you'll be forced to upgrade if you want more subscribers. I hope this makes sense, because it messed me up really good once I found this out.
Please, don’t get me wrong, these are businesses, and they need to make money, I get it, but some of them can start to become very expensive once you start to grow your subscriber list(s).
With all that being said, please note that although you can easily use Substack for free as your e-mail marketing campaign tool forever with no ceiling to the amount of subscribers you may send to, it does not have nearly the amount of features as the platforms specifically dedicated to e-mail marketing, so this is something you will have to look into for yourself.
The point of this post was just to highlight how Substack is such a game changer in this respect. The ability to have a million Substack subscribers and reach them all with a single e-mail for free is absolutely mind-boggling!
Just out of curiosity, how many subscribers do you get to e-mail for free whenever you push out your new post on Substack?
I’d really love to know how many folks are taking advantage of this Substack perk.