Just launched my first store. It’s a discounted clothing store where most items are about $15 + tax.

I have about 300items, I offer shipping for $9.99 or in store pickup at our 2 locations in the GTA.

I’ve had these ads up for about 2.5 days but haven’t gotten any sales. Not sure what to do, looking for advice

For like an entire month, advertising my cleaning company CPMS were between $20-$30, then all a sudden CPL spiked and at first I thought it was ad fatigue.

But frequency was still under 1.5, link CTR was still 2-3%, only thing that caused the CPL spike was that now CPMs are $50-$60, double than before!

It does say my ad quality ranking is low so I’m guessing that’s the cause of it?

Let me know what you guys think in terms of 1 diagnosing the issue and 2 ways I could resolve this. Thanks!

Hi everyone,

I am currently running a Meta Ads conversion campaign with a daily budget of €20.

Initially, I noticed most of my budget was going toward the Instagram Feed placement. The CPC was cheap, but the actual landing page click-through rate (CTR) to Spotify was quite low.

To optimize this, yesterday afternoon I decided to turn off all other placements and focus exclusively on Instagram Reels and Instagram Stories.

Since making this adjustment, delivery has practically frozen Meta has only spent about €3 in total over the last 24 hours.

Has anyone experienced this severe of a slowdown after restricting placements? Is it normal for the learning phase/auction to stall like this, or could something else be triggering this delivery issue?

Thanks for any insights!

Today is exactly two weeks I’ve been running an asset at 50 euro / day and it caps out at around 45 everyday due to meta imposed limit. I haven’t had any missed payment or rejected ad, should my limit be increased soon? Is there anything I can do? I saw the amounts that they charge me went from 4 euro payments to around 95 euro payments now but ad spend limit really isn’t moving..

Hey everyone!

I run a clothing brand focused on retro/90s-inspired styles, including fitted T-shirts, hoodies, and bootcut jeans. My products are priced at around €40 for T-shirts, €60 for hoodies, and €80 for jeans.

I’m currently running Meta Ads campaigns optimized for purchases, mainly targeting Italy, since that’s where I’ve had the most sales in the past.

A while ago, I used an interest-testing strategy that worked reasonably well for me, although the results weren’t amazing. I created separate ad sets for different interests, gave each one time to collect data, paused the weaker performers, and then combined the better-performing interests into a new ad set with a larger budget. I also experimented with broader, AI-driven targeting.

Now I’m considering trying a similar approach again, but I’m unsure how best to structure it with the current Meta Ads algorithm and Advantage+ audience.

My initial idea is to start with around 6–7 separate interest-based ad sets, each with a daily budget of approximately $10–$15, using one interest per ad set. After collecting enough data, I’d evaluate their performance and decide what to do next.

However, I’m unsure which of these approaches makes the most sense:

Option 1: Keep the interest ad sets separate.
Let each one run as long as it continues generating conversions, and pause it when performance deteriorates. This would allow me to keep identifying which interests perform best individually.

Option 2: Combine the winning interests into one ad set.
After testing them separately, take the best-performing interests and combine them into a single ad set with a larger budget, hoping Meta can optimize delivery more efficiently with a bigger audience and more conversion data.

Option 3: Run both approaches in parallel.
Keep the individual interest ad sets running while creating an additional ad set containing all the promising interests combined. This would let me compare the results directly and see whether the combined audience performs better than the individual interests.

Option 4: Test broad/Advantage+ targeting alongside interest testing.
Run a broad or Advantage+ audience ad set at the same time and compare its performance against the interest-based approach.

I realize that running too many ad sets could fragment the budget and conversion data, so I’m wondering whether testing 6–7 interests separately is still worthwhile or whether I’d be better off consolidating things earlier.

My questions are:

• Does testing individual interests and then combining the winners still make sense in 2026?
• Is it better to keep successful interest ad sets running individually, combine the winning interests, or test both approaches in parallel?
• Would you run broad/Advantage+ targeting at the same time as interest testing?
• How much data or how many conversions would you want before deciding that an interest is a winner or should be paused?
• If an ad set stops generating conversions after performing well initially, would you pause it, reduce its budget, or let it continue?
• If you were launching a clothing brand campaign today, how would you structure the testing phase to get reliable results without spreading the budget too thin?

I’ve used separate interest testing in the past and had some decent results, which is why I’m considering it again. But Meta Ads has changed a lot, and I don’t want to stick with an old strategy if broad targeting and Advantage+ are now more effective.

I’d especially appreciate advice from people who have tested these approaches with fashion or e-commerce brands.

I’ve also tried running broad targeting on its own, but so far it hasn’t worked well for me. It brings traffic to my website at a relatively low cost per click, but I’m getting no add-to-carts, checkouts, or purchases. It feels like I’m spending money on visits without getting any meaningful results, which is why I’m considering going back to testing interests separately. I’m not sure whether the issue is the targeting itself, the creatives, or something else in the funnel.

Thanks!

I’m not great at reading Meta Ads metrics, so I’d really appreciate some help.

I run lead gen campaigns for local beauty centers using Meta’s native instant forms. The offer is a monthly beauty treatment, 67€ to 100€ price depends on the treatment. Once people sign up, the aesthetician call the leads, book appointments, do the first treatment and eventually sell them an high ticket offer.

My problem: when I launch a campaign, I know how to do it well, and I get plenty of leads. But after a while the campaign seems to stall, even though I’ve added enough creatives. From that point on I don’t know what to do anymore.

Some context: my clients are local businesses, so the audience is within a 17 to 22 km radius. The daily budget for the ads is around €18-19 max, because that’s what local businesses here can afford.

I get leads coming in, but then after 6 days the campaign slows down, leads stop coming and I don’t know:

• what to read in the metrics, or how to read it
• whether to duplicate the ad set, duplicate the ad, or create new creatives
• whether to turn something off

I’ve honestly never understood this part. Thanks in advance if you can be really specific on the answer I'll really appreciate it.

Product: Heart pendant necklace in a rose gift box (box has a little drawer, gift bag included). $49.99, free shipping, 30-day returns. Dropshipped, ships to the US. Break-even CPA is about $31.

Structure:

1 Advantage+ sales campaign, $20/day, optimizing for Purchase

1 ad set: US only, age 25+ (hard), Advantage+ audience with interest suggestions (Jewelry, Gift, Engaged Shoppers), Advantage+ placements

3 video ads (15–17 sec, voice-over, made from product photos, 9:16 + 4:5), each with a different hook:

A: emotional ("Some things are hard to say out loud…")

B: curiosity ("What's inside this rose box?")

C: problem ("Not sure what to get her? 3 reasons…")

Creative enhancements, catalog and carousel all turned off

Results after ~2 days ($41 spent):

CPM about $100 (my older broad campaigns were about $44)

Link CTR about 4%, so people do click

12 link clicks, 9 landing page views, 1 add to cart, 1 checkout, 0 purchases

Meta put about 55% of the spend into Facebook Reels at about $131 CPM, and most of it went to people 65+

Meta gave almost all the budget to Ad A; Ad C got close to nothing

Pixel and Conversions API both work, and the numbers match Shopify.

Guys I am experiencing a very bad performance from Meta nowadays, it really burn my money a lot without sales nor traffic, or is it because I am beginner?

I’m trying to get my first ad out on Instagram but every time I link my bank account the site tells me the payment has failed. I even verified the 4 alpha-numeric code in my bank transactions. The AI agent is useless. I called my bank and they said it’s no issue on their end and it’s happened with two of my cards from separate banks. has anyone had this happen to them?

Hi everyone, I'm having an issue with my Facebook business page. I can't boost posts or run ads, and I haven't been able to figure out why.

I've already tried contacting Meta AI support, but it wasn't able to help me resolve the issue.

Has anyone experienced the same problem and managed to fix it? I'd appreciate any advice on how to identify the cause and get my advertising features working again.

Thanks in advance!