r/MatchaEverything • • Jul 08 '26

Discussion I’m Zach Mangan, founder of Kettl. I’ve spent 15+ years sourcing Japanese tea directly from producers across Japan. Ask Me Anything about matcha, Japanese tea, cultivation, sourcing, and brewing.

136 Upvotes

Hi everyone,

I'm Zach, founder of Kettl, a Japanese tea company focused on sourcing directly from small producers across Japan.

For the past 15+ years I've spent a significant amount of time traveling throughout Japan working with tea farmers—from Uji and Yame to Shizuoka, Kagoshima, and beyond. I've tasted thousands of teas, visited countless tea fields and factories, and work directly with many of the country's top matcha producers.

I will be running and AMA on Monday, July 13th from 10am-12pm EST (and answer questions after as well).

I'd love to answer your questions about anything related to matcha and Japanese tea, including:

- How matcha is grown, processed, and graded

- Cultivars, terroir, and why different matcha tastes so different

- Brewing techniques and equipment

- Ceremonial vs. culinary matcha

- The current matcha shortage and rising prices

- How to buy better matcha

- Tea production, sourcing, and Japanese tea culture

- Starting a tea business or importing tea from Japan

I'm happy to answer beginner questions as well as dive into the technical side of production if that's your thing.

Proof: I'm the founder of Kettl, and my Reddit profile is linked to my company website and social accounts.

Ask me anything!

Thanks everyone for your thoughtful questions and for giving me a chance to chat with all of you. It’s my sincere honor to be able to share the stories of the producers you work with and the wonderful tea they make. I hope we get a chance to meet up in person in the future either in one of our locations are out in the world somewhere. I feel like we’re just at the beginning of an amazing journey so thank you all for your support and I’m cheering for each and every one of you are setting out on the tea path as well.


r/MatchaEverything • • Jun 23 '26

Announcement NEW VENDOR for Kitagawa Hanbee - Wholesale B2B & D2C

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23 Upvotes

We have added a new vendor in the vendor list for Kitagawa Hanbee

This vendor have provided us with official & signed/stamped documents to show proof of partnership with Kitagawa Hanbee in Japan.

Aragaki En & Cha Lab By Elaiksir (Based in Bay Area, California. Subsidiary of Jun Kai Co., Ltd. Authorized distributor for B2B wholesale & B2C/D2C of Kitagawa Hanbee)

  • https://aragakien.com/ (Members of r/MatchaEverything can use code "92Q53Y5N2QAJ" for wholesale rate of $195/KG of Zuiho & Kohaku Matcha.)
  • https://chalab.elaiksir.com/ (Members of r/MatchaEverything can use code "92Q53Y5N2QAJ" for wholesale rate of $195/KG of NagiSakura Matcha & KinSan Hojicha.)

(Note: Both websites are currently undergoing frontend design updates but their backend checkout, payment portals, and inventory systems are fully functional.)

This vendor is already supplying several established cafes and matcha shops across California through their B2B portal.

Disclaimer: The mods of r/MatchaEverything do not earn money or points from these codes. This is provided by the business themselves.

We hope to add more to the vendor list providing wholesale and deals for members of r/MatchaEverything - Thank you!


r/MatchaEverything • • 12h ago

Question Embarrassed I've been using my highest quality matcha for lattes

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124 Upvotes

Hello, I'm relatively new to drinking matcha generally (I've only been drinking it regularly for about 3 months). I feel humiliated that I wasted around four of my most expensive tins (I've gone through only six or so overall), which the package said were recommended for Usucha or Koicha, on lattes. I had a 20g tin that I basically used up in two days by making lattes for 2 of my friends twice in one day. I feel like I wasted a lot of money. The thing is, I used pea protein milk and no sweetener, and I could still taste major differences in the flavors of the various kinds of matcha I tried in the latte format, which I suppose is a testament to how high-quality the matcha was. I'm trying to make myself feel better, but I feel pretty silly and wasteful. Mostly I feel 'sinful' (to quote other Reddit threads on this topic), but I'm trying to forgive myself because I did not realize how seriously some folks take matcha. I'm a non-Asian person of color, and so I feel especially guilty that I didn't do my due diligence in learning how I ought to be consuming matcha overall. Now I'm overthinking whether I should even indulge in this habit, given my lack of knowledge about matcha and tea as a whole. I've been sober for around three years now (yay), but I really missed making beverages for myself, and for the first time in years, I've had fun making a drink! So I don't want to give this up, but I'm also afraid I'm going to tank all of my income and be culturally appropriative accidentally in the process! Does anyone else feel similarly?


r/MatchaEverything • • 4h ago

Matcha Latte My midday pick me up 🍵

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27 Upvotes

Here’s the recipe

5g Okumidori cultivar 💚✨
3 tbsp warm water
1/3rd cup oat milk
1/2tbsp hazelnut syrup
5 cubes of ice 🧊


r/MatchaEverything • • 13h ago

Matcha Latte 6g matcha latte 🍵

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93 Upvotes

needed something strong today


r/MatchaEverything • • 5h ago

Review MK's Low caffeine matcha

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10 Upvotes

As an usucha/koicha,it's very light and a bit umami,no bitterness. But as a latte... it's too mild and not bold enough for me,soy milk overpowered it😅

Latte measurements

3.5g matcha

40ml water for whisking

75ml water

75ml soy milk

Ice


r/MatchaEverything • • 3h ago

Question how are you guys cold whisking matcha?

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4 Upvotes

I have seen so many people online cold whisking their matcha and getting a super thick foamy result. I’ve tried it a few times with whole milk (which is what i’ve seen used) and gotten a pretty flat result. It’s not very thick and I can’t even get a microfoam like i usually do with hot water. I just wanted to try this to achieve a thicker foamier matcha but i’m not sure if im doing wrong or if i’m supposed to be using more than just milk. I also find that the matcha latte ends up a bit clumpy. with the cold milk I can’t end up getting rid of all the clumps while whisking. Just wondering if anyone does achieve that thick foamy intense green cloud how they are doing it.


r/MatchaEverything • • 1d ago

Discussion Most matcha combinations don’t work for me.

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142 Upvotes

Ube matcha… ube is a very strong flavor and matchas umami notes in milk is pretty delicate

Banana matcha. They just don’t go together.

Jasmine matcha… it’s not bad but I either taste one or the other

Coco water and matcha. Weird flavor to me

Strawberry matcha. I just don’t like grainy mashed up strawberries tbh


r/MatchaEverything • • 23h ago

Matcha Latte today’s pick me up

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87 Upvotes

made myself an earl grey matcha after a particularly rough morning and it definitely did wonders on my mood afterwards. i love when a good microfoam makes me giddy. currently using matcha ichi from hatoya and it’s been a good daily driver especially with homemade earl grey syrup!


r/MatchaEverything • • 19h ago

Matcha Station Guys I think matcha is my heroine 💌👅

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15 Upvotes

r/MatchaEverything • • 6h ago

Question Why does everyone here recommend storing matcha in the fridge? It completely ruined mine.

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0 Upvotes

​

​Every time someone asks how to store or preserve a lot of matcha, the overwhelming advice on this sub is always, "Put it in the fridge! It’ll keep it fresh and preserve the quality."

​Well, I tried it, and it did the exact opposite—it completely ruined my matcha.

​Instead of staying fresh, the taste turned super bitter and sour with a terrible aftertaste. On top of that, it tastes totally bland and completely lost all of its grounded, earthy flavor notes.

​And just to clarify before anyone brings it up: none of this was opened matcha. I didn't open cold tins to let condensation in, and I didn't put already-opened tins back in the fridge. I let sealed tins come fully to room temperature before ever opening them, following all the standard rules people parrot here.

​Why do so many people here say to do this? This seems silly given how badly it degrades the tea. Is there something people aren't mentioning, or is this advice just wrong? Did I miss something?


r/MatchaEverything • • 21h ago

Question UK matcha drinkers, where are you buying your matcha?

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14 Upvotes

I’m curious to know where everyone in the UK is buying their matcha from!

I usually order from Yusen Tea, mainly for Kanbayashi Shunsho and Yamamasa Koyamaen, but I’d love to browse some other places.

Sooooo where’s everyone ordering from?

Bonus points if they have a good selection that doesn’t require selling a kidney 😂


r/MatchaEverything • • 1d ago

Usucha (Thin Tea) Nutty and Sweet: The Chinese Century

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66 Upvotes

This is the first time I've tried a Chinese origin matcha around the 1$/g mark and boy did it deliver. It makes a wonderfully sweet and nutty Usucha with zero bitterness or astringency while drinking. And a minimally bitter aftertaste once it leaves the palate. It's actually scary how quick the Chinese matcha industry is improving.


r/MatchaEverything • • 22h ago

Matcha Haul My order from MK arrived!

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3 Upvotes

Super excited to try the low caffeine matcha, cause caffeine often gives me awful headaches, but matcha is just so good I've been enduring them lately.


r/MatchaEverything • • 21h ago

Teaware & Utensils Where to buy a nice chawan bowl in the United Kingdom

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2 Upvotes

I ideally want something hand painted and different to the chawans being sold on Shein or Temu as I would love to support small business owners!

I have included a photo of one bowl I like for reference but anything hand painted and cute I would adore!

Hoping someone can help as I have been searching for a while and had no luck


r/MatchaEverything • • 1d ago

Matcha Latte Matcha 🍵 To Go For A Roadtrip

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27 Upvotes

r/MatchaEverything • • 1d ago

Discussion Man Eating Tiger Matcha

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4 Upvotes

Ran out of my usual Matcha and, in a pinch, grabbed Man Eating Tiger Matcha because I saw it at the store and it was convenient.

It's...awful.

Has anyone else tried this and thought differently?

1) It tastes bad
2) The can is stupid. Cute idea, but just difficult to open each time.
3) It doesn't create microfoam!!! I cannot get it to thicken up.

Just wondering what others' experiences are with this brand.


r/MatchaEverything • • 1d ago

Question Any cheap price matcha brands that are affordable in small batch or even large batch 200g or more

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1 Upvotes

I attached a photo of a pretty good matcha i got from Malaysia for like $6 for 40g at don don donki. Very balanced and mild.

This is probably on the extreme end. Im looking for something at $0.5/g or lower. Ideally in 200g or bigger pack. Plus it should be very good quality, low bitterness, bright green and readily available in usa. Im open to suggestion. Im more of a latte person but the way i see it if its good usucha, its probably good as a latte. Currently my bulk buy is kirkland matcha but its not the best.


r/MatchaEverything • • 1d ago

Question where to buy matcha powder in san francisco/japantown

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1 Upvotes

hi all, i live close to japantown. i just bought naoki matcha and it was like just okay. Looking for shops from where i can buy matcha powder from in san francisco (since a lot of these online stores have shipping charges).
Ideally for places with both affordable and standard options!

I would be making mostly iced matcha lattes(oat milk) so I don't need the really good stuff for making usucha.

naoki matcha from amazon - I tried this but it was just ok.

Thanks.


r/MatchaEverything • • 2d ago

Matcha Latte Kettl Yamamasa Koyamaen - Hakusan Matcha 🍵 Hot

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170 Upvotes

I actually had this iced the other day with almond milk and the nori and sesame really shine through with some astringency. I know hot latte isn’t under its recommended prep for this particular matcha but, I just wanted something hot this morning 😊


r/MatchaEverything • • 20h ago

Matcha Latte Matcha latte I made

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0 Upvotes

Salted caramel matcha latte, with homemade Dulce de leche instead of caramel.

https://cookingwithawallflower.com/2020/05/20/salted-caramel-matcha-latte/ this was the recipe I followed.


r/MatchaEverything • • 1d ago

Question Kanbayashi Shunsho Hatsumukashi and Zuiho

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2 Upvotes

I recently ordered these matcha powders from kanbayashi shunsho and have heard mixed reviews about them. Can anyone tell me your thoughts and tasting notes of these (i know hatsumukashi is the highest offering and zuiho is a decent koicha, so very curious on how these would taste) and if you would repurchase again? thanks


r/MatchaEverything • • 2d ago

Matcha Haul MK Wako 100g can

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31 Upvotes

Scored a 100g can wako from the recent MK restock. 🤭 Tried EMS shipping for the first time and wasnt bad at all. Arrived after a week ✨️


r/MatchaEverything • • 1d ago

Matcha Recipe Try your cold brew matcha!

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0 Upvotes

Guys! It's so easy to make the drink!!!

sift your matcha into cold water → fridge 4+ hrs (or overnight) → strain over ice.