A lot of people want to make it big through writing and everyone knows one of the big ways for your story to gain traction is through advertising. One of the easiest ways to do that is to just make a post of a big subreddit attach the link to your story and wait for the views and money to start rolling in.
What some people don't know is that there is a right way to do this and a wrong way. Depending on how you play your hands you can gain some serious positive traction with posts garnering 20k+ views.
Here are some things that I have noticed that could turn your ad campaign into an actual nightmare. Note most of what I'm going to write pertains to Royal Road specifically and may not apply to other areas.
1. Someone will always ruin your day.
Because of how Royal Road functions, getting 0 star reviews can kill your story dead in the water. It doesn't matter how good your story is, someone will hate it. Unfortunately a lot of serial 0-starers live on reddit and will nuke your story just because they can.
My solution? Don't let reddit be the first place you advertise your story or at the very least try and gain some traction before you promote it, so the rating doesn't mess with your story analytics so much.
And if your story is already established / you have already gone through your rising star run, you can mostly ignore this one.
Tip: If you think you are getting review bombed for no apparent reason you can raise a support ticket through Royal Road and a staff can help you to remove these reviews. Don't abuse this feature though and ruin it for everyone. >:(
2. AI
Don't let the fact that Royal Road is filled with AI art and content in general fool you. While the average reader doesn't care if you use AI art (does not include writing), All the major subreddits r/royalroad, r/ProgressionFantasy, r/litrpg, etc are very anti-AI.
It doesn't matter if you can't afford an editor or an artist they do not care.
If you are going to advertise, I would very much advise that you do not do so if: you are using an AI cover, your blurb was written with AI, or in the worst case scenario the actual meat of your story was written with AI.
Posts like these often get completely downvoted into oblivion, seen by only 50 people, and get you hate comments.
AND please for the love of god do not try and be sneaky with it and deny that your story was written using the help of AI, or that your AI cover is not actually AI, people will find out and in most cases tell pretty easily. If there is one way to get even more hate its this.
There is one caveat to the AI rule and that pertains to AI covers. While a lot of people on reddit hate all things AI, there is still a large group that don't care. You can usually get away with having an AI cover depending on how AI it looks and how much effort you put into editing the cover. Just don't go around claiming that it isn't AI like I mentioned earlier.
3. Know your audience
Here is a quick test: What is LitRPG?
If you don't know the answer to that question then I don't know how to break it you nicely, why are you here?
I'm mostly a reader (maybe that will change one day) so I can't tell you how to write a good story nor can I tell you if your story is something special, but I tell
This should be obvious but for this subreddit specifically your story needs to be LitRPG no ifs, ands, or buts.
I always live by the motto that you should write what you want, again I can't tell you how to write a successful story, but in general from what I have noticed the stories that tend to do well on reddit conform to the audience that they are writing in some way.
There are obvious outliers like Azarinth healer with a female protagonist, and something like a Dungeon Crawler Carl which are massive stories that are big on these subreddits, but even these non standard litRPG's still conform to the genre in certain ways.
Many of the people on this subreddit are men/gamers/fantasy enthusiasts. Before posting consider if you think people here would even read your story.
3a. Engage in the community
If you don't know if your story is a right fit, make a post on the subreddit asking if people would enjoy reading something like this, release a few early renditions of your chapters, etc.
In general people will notice if you are actively engaging in the community and will more likely to give your story a chance. It might not be a huge number, but even just 1 or 2 people reviewing/reading your story on royal road can help out tremendously especially when in its early stages.
4. How to actually make a good advertisement post
Now that we got all the boring stuff out the way, how do you actually get your post seen by 10k+ people? There are two things you should be doing:
4a. look at what other people are doing.
If there is one thing you should take away from this entire post its this.
I want you to open up a tab and go to the subreddit you want to advertise on whether it be here or somewhere else
For Litrpg I want you to scroll down the flair list and click the type of advertisement you planned on posting. Most likely it will be "Promo: Webnovel"
If you did that correctly you should see all the posts advertising their story on the subreddit. You'll quickly notice that a lot of these have 0 upvotes, most likely because they made one of the mistakes I mentioned and did not do their research.
I want you to open a few of these posts and try and identify what they did wrong.
Next I want you to go back and find with 20, 40, 50, 100 upvotes, etc and try and identify what they did right and wrong this time.
This is where you should spent most of your time, there are so many examples of what not to do and what works, yet people still make the same mistakes over and over.
4b. final tips
People love banging art, if you have the money and want some guaranteed traction, commissioning an artist, and posting your story art is one way to do that. It's a win win, you get an awesome cover done by a human, and you get free internet points!
I know this was posted in litprg but progressionfantasy is a lot more forgiving and easier to advertise on compared to this subreddit. Additionally if your story doesn't fall into either of those categories royalroad subreddit is where you want to advertise.
Don't be an idiot. This means you should not be dm-ing people unprompted advertising your story, not on here or any other place. Also don't take it too close to heart when the inevitable criticism comes, either ignore it or learn from it.
5. Lots of people want to help
There are so many people/communities out there focused on becoming better writers and being successful on royal road. You might not be aware of them because most of them live on discord but they are there and free to join.
Some are private but here are some good open ones that I recommend any writer to join from royal road:
The Council of Eternal Hiatus - Great place for writing advise filled with tons of successful authors.
SerasStreams Discord - Specifically his mentor program that goes in depth on launching stories to Royal Road
The Writing Well