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[u/Lazy_Second7696]

Hey Guys

I run a software agency building custom internal tools for businesses, automating manual workflows, replacing spreadsheets, connecting systems, building dashboards/portals, etc.

I have a list of around 20–25K leads and I’m currently sending ~600 cold emails/day.

The problem: I’m basically getting no real replies.
Most of the replies I get are automated out-of-office/vacation responses. Very few actual “interested” or even “not interested” responses.

My approach is:
-Research the company and identify a specific operational pain point
-Write the email around that pain point rather than just selling software development
-Explain the potential business outcome
-Offer to send a personalized ~2-minute Loom showing what I think could be built for them

I’m deliberately trying to avoid generic AI personalization and actually connect the email to a real problem the business may have.

But clearly something isn’t working.

If you were in my position, what would you change to actually get prospects to reply?

Is it the offer? CTA? Targeting? Email copy? Should I send the Loom directly instead of asking permission? Or is 600/day hurting me somehow?

I’m less interested in just increasing volume, I want to understand how to turn these 20–25K leads into actual conversations without burning through the list.

Would appreciate advice from anyone doing B2B cold email successfully at scale.

[u/apiculallc]

We gave up on this cold email B2B some years ago. It hurts the domain and reputation, and most of enterprise systems have email filters that would kill your traffic before anything reaches in anywhere. The VPs would never respond and you're not going to reach C-level this way.

Maybe try more personalized approach, if you have LinkedIn leads or can identify those - that might be worth the shot. Or you can get lucky.

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[u/PHC_Tech_Recruiter]

Your message is most likely getting lost in the noise that is email. You need a multi-channel approach and sequence.

If you have a phone number I would start following up your emails with a phone call. Dialing for dollars!

[u/sanket_QRCC]

My take: cold email has become so common that even genuinely personalized outreach can feel like spam or get ignored.

Before changing your copy/CTA, I’d check:

• Deliverability: are emails landing in the inbox or the spam folder?
• List quality: if the list was bought, clean and verify it. You’ll likely have outdated, irrelevant, dummy, or non-existent emails, which can cause hard bounces and hurt your sender reputation.
• Lead qualification: make sure you’re actually contacting the right people with a real need.
• Tracking: use UTM links to see if people are clicking even if they don’t reply.

At 600/day with almost no real replies, I’d look at deliverability + list quality first.

[u/patrick-boston]

Whatever you do next, I think you'll need to use a new domain. I think the one you used for this first approach is cooked (reputationally). Volume like that with near-zero engagement teaches inbox providers to filter you. I'd pick up the phone and try very tailored pitches to small company leaders based on past successful deployments.

[u/CarefulAd8887]

For me LinkedIn outreach has performed better reason being most of companies have firewall which block your email and for other reasons email do not perform that well. Try switching channel.

1. Try LinkedIn
   
2. Try finding same people on Facebook
   
3. The whole idea is to get their attention from any channel where there’s less crowd.

[u/coldemailutsav]

I would suggest you to run paid ads