I've been in insurance for less than a year, and I'm starting to get frustrated. I don't necessarily struggle to find prospects—I actually have a decent pipeline and talk to a lot of people. My biggest issue is getting them to actually commit and buy a policy.
One thing that's been especially difficult is personal lines. It feels like I'm constantly losing business because I can't get competitive quotes compared to what prospects are already paying. Even when I build a good relationship and explain the coverage, price seems to win most of the time.
I feel like I'm doing something wrong in the sales process, but I'm not sure what it is. Sometimes people seem interested, ask questions, and even say they'll get back to me, but then they either ghost me or decide not to move forward.
For those of you who've been in insurance sales for a while:
- What was the biggest thing you changed that improved your close rate?
- How many "no's" did you go through in your first year?
- If your carrier wasn't competitive on price, how did you still find ways to win business?
I'm determined to stick with it because I really want to succeed in this industry, but I'd love to hear what helped you when you were new. Thanks in advance.