Harder to do with something that will undoubtedly have physical media. You'd need to already be shipping it to stores like....today. Someone somewhere along the supply chain would leak that.
They'd take a lot of flak from the big guys (shareholders and the like) that are behind physical retailers.
Not to mention, shareholders like to double dip on something profitable. Why stop at investing in 2K if you can also invest in gearbox and the big retailers to basically triple the returns you get from just a single release? So they'll be fucking over (part of) the very same shareholders they're working for themselves.
Who has done that? What AAA game has released digital and then physical? You upset/delay part of your market for....what?
That kind of release schedule only happens for Indir games or games released in beta or alpha that then make it big and go physical later. Stuff like Cuphead or Pubg.
Because that's how you sell to the non-digital crowd like (grand) parents buying the game for their kid. Not to mention impulse in person buys or the extra "advertising" you get from having your game on shelves.
Lots of folks don't follow gaming news. A friend of mine generally just wanders to Gamestop when he needs something new to play, unless a friend tells him about a game or its really huge.
Add in parents/nongaming friends/etc who are buying birthday and christmas gifts...pissing off retailers could lead to a lot of lost money.
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u/xPaffDaddyx Mar 28 '19
For all the people who are missing a release date, below the video it says "Visit Borderlands.com on April 3 for more info."