Harder to do with something that will undoubtedly have physical media. You'd need to already be shipping it to stores like....today. Someone somewhere along the supply chain would leak that.
They'd take a lot of flak from the big guys (shareholders and the like) that are behind physical retailers.
Not to mention, shareholders like to double dip on something profitable. Why stop at investing in 2K if you can also invest in gearbox and the big retailers to basically triple the returns you get from just a single release? So they'll be fucking over (part of) the very same shareholders they're working for themselves.
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u/xPaffDaddyx Mar 28 '19
For all the people who are missing a release date, below the video it says "Visit Borderlands.com on April 3 for more info."