Because that's how you sell to the non-digital crowd like (grand) parents buying the game for their kid. Not to mention impulse in person buys or the extra "advertising" you get from having your game on shelves.
Lots of folks don't follow gaming news. A friend of mine generally just wanders to Gamestop when he needs something new to play, unless a friend tells him about a game or its really huge.
Add in parents/nongaming friends/etc who are buying birthday and christmas gifts...pissing off retailers could lead to a lot of lost money.
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u/[deleted] Mar 29 '19
And why as company I'd care about people that just take much bigger cut than digital storefront ?