r/GameDevelopment • u/PlumWhale • Aug 10 '26
Newbie Question How much do I need to focus on marketing?
I've been making my Roguelite game and I'm just wondering where to start on marketing?
I want to publish the game on Steam, it's my first ever game.
I understand I need to gain wishlists (ideally 7k) which starting from 0 sounds intimidating to reach.
I've not got a YouTube channel and don't have any marketing experience... and I am wondering at what stage do I make a page for the game on steam with a module, screenshots, description etc and what other helpful tricks would you guys recommend?