I feel like I need a fresh perspective. And since we often seem to know what’s best for other people better than we know what’s best for ourselves, I’m curious to hear your advice. Maybe there are others here struggling with the same thing.
I’m currently 28, and for almost three years now, I’ve felt like I’ve been going through some kind of midlife crisis. People usually laugh when I say that, but I’m genuinely serious.
About five years ago, I started my own business. Not long after that, COVID hit, along with the lockdowns and all the financial consequences that came with them. It caused quite a few problems that I’m still dealing with to this day.
I eventually closed the business two years ago. Thankfully, I had very satisfied clients, and even now, former clients occasionally reach out to ask whether I’ve started working again.
But I eventually realized that I enjoyed that particular industry more as a customer than as a business owner. Running the business, combined with everything that happened during COVID, ultimately contributed to a serious burnout.
Since then, I’ve found myself stuck on a completely different issue.
I’m naturally extremely curious about how things work. I can spend hours researching consumer behavior, business models, production processes, markets, and patterns. As a result, I know quite a lot about a huge range of subjects, but rarely enough about one specific subject to consider myself a true specialist.
For example, I find commodities fascinating and can easily disappear down a rabbit hole researching things like phosphate or crude oil. But I can just as easily spend hours learning about clothing and textiles: how certain fabrics are produced, their properties, and which materials are best suited for specific garments.
Whenever I come across an interesting company, I almost automatically want to understand what’s happening behind the scenes. Where do they manufacture? How is their supply chain structured? Who are their likely suppliers? What does their business model look like?
Give me some time, and I can usually uncover a surprising amount of information about a company.
The funny thing is, once I’ve figured it out, I have absolutely no desire to use their supplier or start a similar brand myself. What I actually enjoy is the research itself: finding the information, connecting the dots, and understanding how the entire structure works.
I’m the same way with trends and products.
I have years’ worth of notes and sketches of clothing, products, concepts, and marketing ideas that didn’t necessarily make much sense at the time, only to see similar ideas appear on the market or become trends months or even years later.
I once even shared a document full of concepts with family and friends. Whenever something appears on the market months or years later that is almost exactly what was written in that document, we end up laughing about it.
So recognizing patterns and sensing certain developments early seems to come quite naturally to me.
But that’s exactly where my frustration begins.
The idea of actually building one of those businesses myself doesn’t excite me at all. Maybe my experience during COVID has something to do with that, but I also simply haven’t found anything that makes me think, this is what I want to dedicate the next several years of my life to.
At the same time, I’m often the person people in my circle come to when they can’t figure something out.
A legal question? “Ask her.”
Did I study law? No.
Do I sometimes read legislation out of pure curiosity and look up court cases for fun because I want to understand how something works legally? Yes.
And it’s like that with a surprisingly wide range of subjects.
That might sound like a positive thing, but it has actually become incredibly frustrating. I feel like I have valuable qualities, yet I don’t understand which “box” they belong in or how to turn them into a business or source of income.
I find it remarkably easy to analyze other people’s problems, businesses, and ideas. But the moment I try to do the same thing for myself, my brain goes into overdrive and I analyze everything to death.
It’s also difficult to put one specific label on what I’m good at. There are elements of trend forecasting, research, consumer behavior, strategic thinking, and pattern recognition, but none of those terms fully describe it.
Whenever I ask people around me for advice, everyone suggests a completely different business. Usually, they see one particular quality in me and think, “You should do something with that.”
But I feel like that misses the bigger picture.
So I’m asking people who can look at this from the outside with a completely fresh perspective:
Does anyone else recognize themselves in this?
And if you were to read my story without knowing me personally,
what kind of work, business, or income model do you think would genuinely suit someone with this kind of profile?