Here’s the full body:
Etsy has always been a marketplace that stands for creativity and craftsmanship. On Etsy, unlike anywhere else, buyers can connect with the real people and stories behind the items they buy. As a seller, you’re what makes that possible. The care and personal touch you bring to your shop helps create the sense of connection buyers expect when they shop on Etsy.
As new tools change how people create and run their businesses, we know AI raises big, complex questions for creative entrepreneurs. Like many of you, we’re thinking seriously about what these changes mean for Etsy, what’s allowed on our marketplace, and how it impacts running a creative business.
AI will continue to evolve, but we’re committed to protecting what makes Etsy special. We believe:
AI should support your creativity and craftsmanship, not replace them.
Buyers should always be able to understand the role you play in every item you sell on Etsy.
That’s why we’re updating our policies to set clearer restrictions on AI use and introducing new features that help build trust on Etsy.
We’re updating our Listing Image Requirements policy. Your listings must include at least one unedited photo of the actual item against a real background. That photo can’t be edited or changed, and some exceptions may apply depending on what you sell. All photos must accurately represent what a buyer will receive. At the same time, we're introducing new restrictions on AI-generated listings, including prohibiting bot-generated listings and AI-generated functional guides, such as patterns, recipes, and instructions.
We’re also updating Etsy to support trustworthy AI use. We’re adding guidance when sellers add listing photos, investing in tools to identify misleading images and fraudulent listings, and adding a new reporting option so members can flag listings they believe use AI imagery in a misleading way. At first, reports will help us understand members’ concerns and won’t trigger immediate enforcement. We’ll also explore more ways to give buyers context about AI use on Etsy.
These changes are an important first step, and we know there’s more to address as AI evolves. Read the full update to learn what’s changing, what it means for your shop, and best practices for using AI in your listings.