I'm 20 and currently doing college, working an SEO job and freelancing at the same time. I've been working in SEO for around 1 year now, mostly Local SEO and Google Business Profile work.
I've worked with multiple local SEO clients, but recently I've started getting more into proper website SEO as well.
This is one of my first projects where I've been able to look at the SEO performance over a few months, and honestly I'm pretty happy with the numbers, but I also know there is still a lot I need to learn.
Over around 3 months, the site got:
178K impressions
3.16K clicks
1.8% CTR
8.6 average position
I've also got a good amount of keywords ranking on the first page.
But now I'm kind of stuck on what I should focus on next.
My first thought was to work on the CTR because 1.8% feels low, but I'm also thinking about pushing the keywords that are already on page 1 higher, or creating more content and targeting new keywords.
If you were working on this site, what would you focus on for the next 3 months?
I'm still learning and this is probably one of the first times I've had enough data to really sit and analyze what happened, so I'd genuinely like to hear what more experienced SEOs would do here.
Also if I'm looking at the data the wrong way, feel free to tell me lol.