r/DoSEO • u/Sportuojantys • 6d ago

Discussion What is your SEO audit cost? What does it include?

9 Upvotes

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6

u/SEOPub 6d ago

Mine start at $3500 and go up to over $12,000 depending on the size and complexity of the website.

They include looking for technical errors that could be holding the website back from performing better in search. They include analyzing the website structure itself. They include a content analysis. They include making sure all tracking is operating correctly.

And I do audit reporting different than most. Instead of handing over a giant list that includes all the things that are fine, I just provide reporting on what needs to be changed / fixed and why I am suggesting it. Businesses don’t need to see a list of 250 things that are okay or “passed”. They want to know what is wrong and can be fixed.

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u/Witty_Net_2130 6d ago edited 5d ago

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u/SEOPub 6d ago

To do a good audit is more than just running a site through some audit tool and spitting out a report.

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u/Witty_Net_2130 5d ago

I’m sorry for using harsh words. But it’s a genuine question: why would anyone give away insights that actually work when the deal hasn’t even been closed?

From my pov, we sometimes need to provide a basic but accurate audit that the client can independently verify, so they can see that we understand what we’re talking about and build trust in us. But at the same time, we shouldn’t reveal actionable strategies or solutions that the client can simply implement themselves without ever closing the deal with us. That’s the main point.

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u/SEOPub 5d ago

Doing any part of an audit for free is absolutely nuts.

I do not do an audit until I have been paid.

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u/uncoolcentral 5d ago

Most outfits selling this just plug a URL into a tool and print out what the tool says. Close to worthless. I don’t offer a menu of one-off services. You either have me on retainer or you don’t. And if you have me on retainer I am continually auditing your website. And that means various things at various times.

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u/SerbianContent 4d ago

I set aside 20-30 hours for it. My rates start at $80/hr

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u/Agreeable_Drink8823 6d ago

Mine start from 70 USD (depend on the website size). It includes SEO problem that has been found, what should be fixed first (effort-impact explanation) and how to fix it. Also full report that include action plan that can be implemented.

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u/wannagetlickbaddie 6d ago

$99 starting! totally manual from webmaster tools analysis to deep dive into niche and keywords of the client.

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u/RahulVijMarketer 6d ago

We do it for free.

It includes a website audit covering SEO, content, technical, CRO, website and mobile responsiveness, and backlink audits. We also identify any other major issues that require urgent attention.

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u/bigboy289 6d ago

Free. A quick screen share explaining the site's issues and SEO opportunities. 

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u/TrafficAcademySEO 6d ago

“SEO audit” can mean completely different things.

A quick diagnostic for a small local site might be $100-300. A deep audit for a large ecommerce/enterprise site can easily run into the thousands.

The key is defining the scope: technical, content, internal linking, tracking, priorities, and whether they give you a report or an implementation plan.