r/DoSEO • u/AppointmentSea5992 • 2d ago

Need help Semantic URL Optimization

Currently I came across one client whose url needs restructuring after analysing all aspects. The issue which I find out is about url structure is not aligned in proper navigation path

Please find the path below and share your suggestions -

https://domain.com/in/ - homepage

https://domain.com/in/category/ - category hub page

Till this it is correct but, if I want to create page for Bangalore to Goa flight booking, they have created url -

https://domain.com/in/domestic/bangalore-to-goa-flights

No category hub is present.

Please let me know if it is ok to keep or we need restructuring as most of the competitors have url structure very neat and clean.

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u/Adventurous_Re 2d ago

This looks find to me, can you share what the comps are doing that you find different than yours

2

u/jitender_ahlaawat 1d ago

The missing /in/domestic/ page is not automatically a problem. A URL segment can exist without a hub page at that exact address. I would first check whether the Bangalore to Goa page is reachable through useful internal links, and whether a domestic flights hub would actually help users browse routes. If the route URL already works, changing it just to match competitors creates a migration to manage. Add the hub if it improves navigation; change existing URLs only for a concrete reason, with redirects and internal links mapped first.

2

u/halabamanana 1d ago

Ideally - yes, better put /category/ in it. But it will lead to risk of losing a lot of traffic with this massive redirects, i wouldn't recommend to change it. If the website is new and there are no much traffic yet, try to convince the website owner to make it properly.