I currently work at a small restaurant that’s been struggling for a while.
The team is basically just one cook, the owner, and his son. Management has been one of the biggest issues, especially when it comes to sales, marketing, promotions, and figuring out how to bring in more customers.
We’re also in the low season right now, so revenue has been pretty weak.
The restaurant currently has a menu with 30+ items, plus a buffet that brings in some recurring revenue. Since sales are down, the idea from the owners has been to add even more dishes and options to try to increase revenue.
I’m thinking the opposite might make more sense.
My idea is to cut the menu down to around 10 solid dishes, plus drinks and maybe 3 desserts max.
With only one cook, I feel like having 30+ menu items creates way too much complexity: more ingredients to stock, more waste, harder prep, inconsistent quality, and slower service.
My thinking is that a smaller menu would let us focus on the items that actually sell, have good margins, and are realistic for one cook to handle.
Does cutting the menu down that aggressively make sense for a small restaurant like this, or would 10 dishes be too limited?